KYWD

KYWD (97.1 FM) is a country music radio station that serves Tucson, Arizona. KYWD is licensed to broadcast from Green Valley, Arizona (a southern suburb of Tucson). It is owned by iHeartMedia, Inc..

KYWD
CityGreen Valley, Arizona
Broadcast areaTucson, Arizona
Branding97.1 The Bull
SloganTucson's #1 For New Country
All You Need Is Love (HD2)
Frequency97.1 MHz (HD Radio)
First air date1990 (as KGMS)
FormatCountry
Love Songs ("Love Songs Radio") (HD2)
ERP1,750 watts
25,000 watts (CP)
HAAT187 meters (614 ft)
100 meters (330 ft) (CP)
ClassA
C3 (CP)
Facility ID24583
Transmitter coordinates31°58′37″N 111°6′4″W
32°00′11.8″N 110°47′51.1″W (CP)
Former call signsKGMS (1990-2001)
KCEE (2001)
KWFM-FM (2001-2003)
KTZR-FM (2003-2011)
KNST-FM (2011-2013)
OwneriHeartMedia, Inc.
(Capstar TX LLC)
Sister stationsKMIY, KNST, KOHT, KRQQ, KTZR, KXEW
WebcastListen Live
Listen Live (HD2)
Website971thebull.iheart.com

KYWD broadcasts from the iHeartMedia, Inc. studios in midtown Tucson, but their transmitter is located slightly northwest of Green Valley. Because of the low ERP, and the transmitter location, the station is extremely hard to pick up in most northern suburbs such as Flowing Wells, Avra Valley, Oro Valley, and Marana, but is easy to pick up in central and southern Tucson. Coincidentally, the central and southern portions of Tucson contain higher concentrations of Hispanic demographics, while Northern Tucson and Oro Valley have nearly all Caucasian demographics.

History

Starting in the early 1990s, KGMS was a Christian CHR station that played new Christian pop, rock, and even dance songs in the mix. This format seemed to last the longest.

In 2001, it became Cool FM - KWFM-FM, an oldies station. KWFM originally was on 92.9, but was moved to 97.1 to make way for Clear Channel's Coyote Country. Problems with signal reception across the city were evident. Plans to move the station's license to Tucson and increase ERP never went through, leaving poor ratings for Cool FM.

In 2003, KWFM was moved to AM, which opened the door for KTZR-FM, a Spanish-language station. This has so far proven to have little success, with ratings for the station being anywhere from 15th to 20th place in the Arbitron ratings.

On November 28, 2011, KTZR-FM changed their format to a simulcast of news/talk KNST 790 AM under new calls, KNST-FM.[1][2]

On February 14, 2013, KNST-FM changed their format to country as "Wild Country 97.1".[3]

On February 21, 2013, the station-ID at midnight debuted the new call letters of the station, KYWD

On December 18, 2015 KYWD rebranded as "97.1 The Bull".

See also

References
  1. http://www.allaccess.com/net-news/archive/story/99345/clear-channel-flips-tucson-knst-a-gets-fm-simulcas
  2. http://radioinsight.com/blog/headlines/54450/clear-channel-shuffles-more-tucson-formats/#.TtQVdmCqCPo
  3. http://azstarnet.com/entertainment/blogs/caliente-tuned-in/tucson-gets-new-country-radio-station/article_51053e66-76d2-11e2-a462-001a4bcf887a.html
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