WISE (AM)

WISE (1310 AM) is a radio station broadcasting a sports format. Licensed to Asheville, North Carolina, United States, it serves the Asheville area. The station is currently owned by Saga Communications Of North Carolina.

WISE
CityAsheville, North Carolina
BrandingWISE Sports Radio
Frequency1310 kHz
Translator(s)102.9 MHz - (W275CP, (Canton, North Carolina)
Repeater(s)970 kHz (WYSE)
First air date1939
FormatSports
Power5,000 watts (day)
1,000 watts (night)
ClassB
Facility ID68835
Transmitter coordinates35°37′09″N 82°34′21″W
AffiliationsFox Sports Radio
OwnerAsheville Radio Partners
Sister stationsWYSE
Websitewisesportsradio.com

The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[1]

History

For many years, WISE was a Top 40 radio station. In the 1980s, the station switched to adult standards, with most of the music coming from Stardust, an ABC Radio satellite format.

Former logo

Early in 2002, Asheville Radio Partners, part of American Media Services LLC in Charleston, South Carolina, bought WISE and WOXL-FM, along with the stations' building on Lookout Road. Hal Green was general manager, as well as WOXL's operations manager.[2]

WISE gradually began adding talk shows in the early-2000s, eventually switching to talk radio full-time, and finally sports talk.[3]

On December 3, 2015, Asheville Radio Group announced WISE would also air on 97.3 FM.[4]

In 2018, WISE moved from W247BV 97.3 to W275CP 102.9. The 97.3 frequency, which remained the HD-3 channel of WOXL-FM, switched to oldies.[5]

According to the FCC database, the FM translator on 102.9 MHz relays WYSE.

References
  1. "Affiliate Radio Stations". The Official Site of the Atlanta Braves.
  2. Rose, Tracy (2002-06-05). "The 800-pound gorilla". Mountain XPress. Retrieved 2010-06-18.
  3. Tony Kiss, "WISE Radio Switches to All-Sports Programming", Asheville Citizen-Times, February 7, 2004.
  4. Patrick, Emily (December 3, 2015). "ESPN Asheville will air on FM radio". Asheville Citizen-Times. Retrieved December 23, 2015.
  5. Venta, Lance (May 1, 2018). "Saga Launches Pure Oldies In Asheville". radioinsight. Retrieved May 2, 2018.
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