WBLO

WBLO (790 AM) is a radio station broadcasting a Spanish language format. Licensed to Thomasville, North Carolina, United States. The station is currently owned by GHB Radio and is leased to Norsan Multimedia.

WBLO
CityThomasville, North Carolina
Broadcast areaPiedmont Triad
BrandingLatina 106.9
Frequency790 kHz
First air dateSeptember 1947[1]
FormatSpanish
Power10,000 watts day
26 watts night
ClassD
Facility ID54552
Transmitter coordinates35°57′41″N 80°02′13″W
Call sign meaningW BaLl O (meaning "The Ball", former station moniker)
Former call signsWTNC (1947-2003)[2][3]
WIST (2003-2004)[3]
WFIK (2004)[3]
WZXY (2004)[3]
OwnerGHB Radio
Sister stationsWIST-FM
WebsiteOfficial website

History

The station began broadcasting in September 1947, and held the call sign WTNC.[1][2] It originally ran 1,000 watts, during daytime hours only.[2]

Buddy Poole and other partners bought WTNC and its FM station in 1984, and Poole served as general manager for 18 years.[4]

When the station moved to High Point in the early 2000s, it played southern gospel music. On March 1, 2003, the station's call sign was changed to WIST.[3] It aired an adult standards format along with WIST-FM. Its call sign was briefly changed to WFIK on November 12, 2004, before being changed to WZXY on November 26, 2004.[3] The WBLO letters, the name "The Ball" and the sports talk format were adopted December 14, 2004.

On June 4, 2010, Norberto Sanchez of Norsan Multimedia said that his company would lease WIST-FM and WBLO, with an option to buy. WBLO kept its format until the end of the year.[5]

Translator

WBLO is also heard at 106.9 MHz, through a translator in Winston-Salem, North Carolina.

Call signFrequency
(MHz)		City of licenseERP
(W)		Height
(m (ft))		ClassFCC info
W295CE106.9Winston-Salem, North Carolina250111 m (364 ft)DFCC

References
  1. Broadcasting & Cable Yearbook 1993, Broadcasting & Cable, 1993. p. B-266. Retrieved July 10, 2019.
  2. History Cards for WBLO, fcc.gov. Retrieved July 10, 2019.
  3. Call Sign History, fcc.gov. Retrieved July 10, 2019.
  4. "Poole celebrates 50 years in radio, is grand marshal of Faith parade". Salisbury Post. July 3, 2014. Retrieved July 3, 2014.
  5. Mark Washburn, "Spanish broadcaster adds 2 stations," The Charlotte Observer, June 5, 2010.
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