W279AQ

W279AQ (103.7 MHz) is an FM radio station in St. Louis, Missouri, branded as "Majic 103.7". Owned by Educational Media Foundation, the station is operated by iHeartMedia via a leasing agreement. Its transmitter is located in Shrewsbury, and operates from studios in St. Louis south of Forest Park.

W279AQ
CityMascoutah, Illinois
Broadcast areaGreater St. Louis
BrandingMajic 103.7
SloganToday's R&B and Throwbacks
Frequency103.7 MHz FM
KATZ-FM HD2
First air dateJune 19, 2014
FormatUrban AC
ERP250 watts
HAAT217 meters (712 ft)
ClassD
Facility ID118287
OwnerEducational Media Foundation (operated by iHeartMedia via leasing agreement)
Sister stations100.3-2 KATZ-FM (Bridgeton)
WebcastListen Live
Websitemajic1037.iheart.com

History

In early June 2014, W279AQ began testing its signal on the Crestwood FM Tower in Shrewsbury, and began simulcasting KLOU's HD2 sub-channel, which dropped its 50s/60s hits format and began stunting with songs featuring the word "man" in the title. On June 16th, the stunting shifted to a loop of Rick Astley's "Never Gonna Give You Up". Finally, on June 19th, at 1:03 p.m., KLOU-HD2/W279AQ flipped to Active Rock as "Louie 103.7".[1][2] The move was to attract younger male listeners away from Emmis Communications' KSHE and KPNT, but the attempt proved to be a failure. On November 19, 2015, W279AQ/KLOU-HD2 began stunting with Christmas music.[3] At Midnight on December 28, 2015, W279AQ/KLOU-HD2 flipped to contemporary Christian as "Up 103.7".[4]

On May 24, 2017, at 6 a.m., after playing "No Man Is an Island" by Tenth Avenue North, KLOU-HD2/W279AQ began stunting again, this time with songs featuring the word "magic" in the title. On May 26, 2017, at 10:37 a.m., W279AQ switched its primary feed to KMJM-FM's HD2 sub-channel, and flipped to Urban AC as "Majic 103.7", returning the heritage brand to the market for the first time since November 2014, when KMJM-FM flipped to classic hip hop and rebranded as "The Beat" (another heritage brand in the St. Louis market). The first song on the newly revived "Majic" was "Family Affair" by Mary J. Blige.[5] This is the fourth incarnation for the "Majic" branding in St. Louis, as it originated in 1979 on 107.7, then moved to 104.9 in 1997, and then to 100.3 in 2012 before the format was dropped two years later.[6][7]

References
  1. Clear Channel Setting St. Louis Translator Launch
  2. Louie 103.7 Debuts
  3. "iHeart Makes A Christmas Adjustment In St. Louis" from Radio Insight (November 19, 2015)
  4. iHeart Goes Up in St. Louis Too
  5. Majic Returns to St. Louis
  6. "Majic 103.7 - KATZ HD2 100.3 FM | Radio Advertising Costs". St. Louis Advertising. Retrieved 2018-05-25.
  7. "W279AQ-FM 103.7 MHz - Mascoutah, IL". radio-locator.com. Retrieved 2018-05-25.
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