W254AZ

W254AZ (98.7 FM, "UP! 98.7") is an FM translator station licensed to cover Charlotte, North Carolina. It rebroadcasts a Christian Contemporary format from the HD2 subchannel of WRFX. The station, which was launched in August, 2014, it is owned and operated by iHeartMedia.

WRFX HD2
W254AZ
CityBelmont, North Carolina
Broadcast areaCharlotte & Surrounding Suburbs
BrandingUP! 98.7
SloganCharlotte's Positive Hits Station
Frequency98.7 MHz
(HD Radio via WRFX-HD2)
First air dateAugust 2014 (2014-08)
FormatChristian Contemporary
ERP180 watts
HAAT140 meters (460 ft)
ClassD
Facility ID140562
Transmitter coordinates35°11′33″N 80°53′14″W
OwneriHeartMedia
(Capstar TX, LLC)
Sister stationsWEND, WHQC, WKKT, WLKO
WebcastListen Live
WebsiteUP! 98.7

History

In August 2014, translator W254AZ (98.7 FM) began broadcasting a sports talk format from WRFX's HD-2 channel. This station was an affiliate of Fox Sports Radio, and is also heard on iHeartRadio. Jeff Kent was program director. The programming included Andy Furman and Mike North in the morning drive, Dan Patrick in the late morning and Steve Gorman in the afternoon.[1]

On August 1, 2016, Martz Media Inc. began leasing the HD channel and translator, and flipped it to Spanish CHR as "Ke Buena 98.7".[2][3]

At 8:00 p.m. on October 31, 2017, iHeartMedia re-assumed control of the HD2 channel and translator, and flipped the Spanish CHR format to an all-Christmas music format as "Christmas 98.7."[4] On December 29, 2017, the station flipped to Contemporary Christian as "UP! 98.7".

On November 2, 2018, UP! 98.7 flipped back to Christmas music and began stunting once again as "Christmas 98.7".

After the 2018 Holiday season, W254AZ flipped back to its previous format as "UP! 98.7".

On October 31, 2019, UP! 98.7 flipped to Christmas music for the holiday season and changed its branding once again to Christmas 98.7.

On December 26, 2019, The HD2 channel flipped back to Christian AC as "UP! 98.7"

References
  1. Washburn, Mark (2014-08-13). "FM sports talk station to hit Charlotte". The Charlotte Observer. p. 10B.
  2. Venta, Lance (2016-06-30). "Ke Buena 98.7 Debuting in Charlotte". radioinsight. Retrieved 2016-07-01.
  3. "New Spanish FM replacing Fox sports talk".
  4. Venta, Lance (2017-11-01). "iHeart Brings Commercial Free Christmas To Charlotte". radioinsight. Retrieved 2017-11-01.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.