Upload (company)

Upload was founded as UploadVR in 2014 by Taylor Freeman, William "Will" Mason, and Nicholas "Nick" Ochoa in San Francisco.[1][2] Ochoa dropped out of the company early in its development.[3] Freeman and Mason acted as chief executive officer and president, respectively.[3] In December 2015, the company received US$1.25 million in seed funding from Shanda.[4] In January 2016, UploadVR announced the formation of Upload Collective, a incubation and co-working space.[5]

In September 2016, a Series A round of funding led by Colopl raised US$4.5 million for UploadVR.[6] Further investors included General Catalyst, NetEase, Sparkland Capital, Unity Ventures, CRCM, GREE, GC Tracker, Outpost Capital, David Chao, and Julia Popowitz.[6] Private investor Joe Kraus also contributed $25,000.[3] In early 2017, UploadVR rebranded as Upload, shifting the "UploadVR" branding to its media arm.[6] Tal Blevins, the co-founder and former editor-in-chief of IGN, was hired in January 2017 to head the editorial part of this arm.[1]

On January 15, 2017, Upload opened further offices in the Marina Business Center in Marina del Rey, California.[1] In the signing of the lease for 20,000 square feet (1,900 m²) of office space, Upload was represented by Garrett Ellis and Carter Haslam of CBRE, with support by Jeff Pion and Shay Bolton, while Hankey Investment Company, the owner of the business center, was represented by Christopher Strickfaden of NGKF.[1] The offices were expected to be opened up as a co-working space and the company's new headquarters in April.[7] By May 2017, Upload had 17 full-time employees and "an army of contractors".[6]

In May 2017, Elizabeth Scott, who had been the director of digital and social media at Upload between April 2016 and March 2017, filed a civil lawsuit against Upload, Freeman, and Mason over claims of gender discrimination, sexual harassment, and wrongful termination.[8][9][10] The suit alleged that Freeman and Mason had created a work environment hostile against women, including Upload's own female employees, and openly discussed their sexual arousal with the affected personnel.[8][9] It also stated that Upload had established a dedicated room, dubbed the "kink room", to encourage sexual intercourse at the workplace.[8][9] When contacted by media outlets, Upload stated that the claims were "entirely without merit".[8][9] The lawsuit was quietly settled in September 2017 for a "modest sum".[3][10][11] The lawsuit and its aftermath spawned a front-page article in The New York Times, prompting Freeman and Mason to release an open apology.[3][10]

As a result of the lawsuit, at least six employees left Upload in solidarity.[3] Upload ceased plans to establish a venture fund named Upload Ventures, for which it had planned to raise $12 million.[11] In June 2017, the company hired Jacquelyn Morie to head up its education efforts, and appointed Anne Ahola Ward, the former chief executive officer of CircleClick, as chief operating officer.[11][12] Ward's office was established in the former "kink room".[3] She instituted a mandatory anti-harassment training at the company, composed of a two-hour session led by an external consultant.[3] However, Ward had quit her position by October, less than four months following her appointment.[13] After Upload had spent all funds it had previously raised, Oculus VR founder Palmer Luckey stepped in to continue funding Upload, infusing as much as $2.5 million to keep it afloat.[14] By March 2018, Luckey had ceased financing the company and, because Upload failed to find further funding, Upload was shut down.[14] The lease for the San Francisco offices had already been taken over, while all staff were let go from the Marina del Rey headquarters on March 15.[14] The UploadVR trade publication was unaffected by this closure.[14]