Greycroft

Greycroft was founded in 2006 by venture capital pioneer Alan Patricof, after leaving Apax Partners in 2005.[1][2] Patricof wanted to return to early-stage investing via smaller transactions.[3] The firm is dual-headquartered, with locations in New York City and Los Angeles, CA.[4]

Greycroft raised its first fund (Greycroft I) with $75 million of investor commitments in 2006,[5] its second $131 million fund (Greycroft II) in 2010,[5] its third $175 million fund (Greycroft III) in 2012,[6] its fourth $200 million fund in 2015,[7] and a fifth $250 million fund in 2018.[8]

The firm is actively investing from two funds today:[9]

• Greycroft IV: $204 million venture fund
• Greycroft Growth II: $365 million growth-stage fund

The venture fund (Greycroft IV) invests between $100,000 and $5 million in a first check, while the growth fund invests up to $35 million in a company. These two funds enable the firm to support entrepreneurs at any stage, from inception through exit.[9]

According to Ian Sigalow, one of Greycroft's founders, the firm expected to make 15 to 20 early-stage deals and three or four growth-stage deals in 2014.[5]

Greycroft has invested in 125 companies located in 45 cities internationally, with the majority of these companies headquartered in the United States.[10]

The firm's notable investments include:

• Braintree, acquired by PayPal in 2013 for $800 million[11]
• Buddy Media, acquired by Salesforce.com in 2012 for $800 million[12]
• Candid, which raised a $63.4 million Series B round in 2019[13]
• Maker Studios, acquired by Disney in 2014 for $950 million[14]
• Plated.com, acquired by Albertsons in 2017 for $200 million[15][16]
• Munchery, which ceased operations in 2019[17]
• Osmosis, which raised a $4 million Series A round in 2019[18]
• Selerio, which was acquired by Streem in 2019[19]
• Trunk Club, acquired by Nordstrom in 2014 for $350 million[20]