The Medium (Rutgers)

The Medium printed its first issue on September 1, 1970, as the campus newspaper of Livingston College. At that time, it was called The Livingston Medium.

During the 1980s, The Medium was heavily influenced by fanzine publisher Bill-Dale Marcinko. In the late 1970s, Marcinko became known in the alternative press through his fanzine AFTA (Ascension From The Ashes). As Clifford Meth later wrote, "AFTA may have been the first comics 'zine distributed to book and comic shops that combined comedy, politics and reviews on books, films, and comics. It was very much an underground version of Crawdaddy, though with vastly personal content. Its formula would be duplicated over and over, but AFTA was an original."[1] Marcinko brought the same concept to The Medium when he became its faculty advisor and arts editor. The paper parted from its roots as a traditional college newspaper and became, like AFTA, an outlet for various political persuasions, non-mainstream arts reviews, news, and Marcinko's personal writings. Through Marcinko, it also became an outlet for the emerging LGBT community at Rutgers, publishing coming-out stories, gay politics, poetry, scene reports from the leather underground, and gay porn, much of it written by Marcinko himself.

Under Marcinko's influence, The Medium also became the focus of intense controversy, the subject of protests from students and parents, and attempts by the student government to defund the newspaper. The paper was criticised continuously from all areas of the political and social spectrum, but continued publishing content outside the mainstream, often employing shock value to test the limits of free speech. For example, the newspaper published front-page photos of a dismembered corpse for a 1985 review of the book, Hollywood Babylon II, a glowing tribute to gay love in a piece titled "Romancing the Anus", as well as a parody of the media coverage surrounding the Space Shuttle Challenger disaster in 1986, in a piece subtitled "People explode every day". However, The Medium was not at that time a humor publication as it is today. Rather, humor was used self-consciously in an attempt at cultural subversion.

Around the same time, The Medium began publishing anonymous, uncensored content from the university community in the Personals section, so anyone with access to pen and paper could see their words in print at the back of the paper. Eventually, the Personals became the most read section of the paper. As Bill-Dale Marcinko was an instructor at Rutgers and not a tenured professor, he was eventually terminated by the university, and had less impact on the newspaper after his departure. At the request of advisors, The Medium no longer prints pornographic material.

As an example of one of the many times The Medium has been sued, the personals editor in 1991 altered a personal placed in the year's final edition. The original personal ("If you've been assigned to Room 104 in Lippincott next semester, please contact me at XXX") was modified (to "If you've been assigned to Room 104 in Lippincott next semester, we need to speak - I am HIV positive and perpetually flatulent. Please contact me at XXX"). The resulting suit, Edwards v. Rutgers, was dismissed after the paper agreed to run a front-page apology.

In 2004, the paper came under fire for a cartoon about Holocaust Remembrance Day published on the cover of the Spring issue, which resulted in the resignation of senior staff members.[2]

The Back Page was replaced at the start of Spring 2014. It originated as a replacement of the What's Shakin' page which, starting in the 1980s, listed on-campus events such as underground concerts, comedy shows, and other events submitted by readers, which had decreased over time. The new page was initially named Wine & Lifestyle, but was later changed to The Back Page. It is distinguished from the features section by diversions such as puzzles and games. It also regularly contains fake reviews of eateries (including the Rutgers dining halls), movies, and campus events. As a homage to the earlier What's Shakin' page, the "Mini What's Shakin'" section is mainly intended to promote the meetings of The Medium, but also pokes fun at other odd events occurring on campus.

The Medium traditionally contained eight pages and was divided into six section: news, features, art, op/ed, personals and the back page. Starting from spring semester of 2014, The Medium abandoned the old format by replacing the back page section with the new sports section while shortening the personals to just one page due to the similar purpose between the back page and the features sections. Moreover, The Medium has abandoned the famous Mr. Monkey logo by replacing it with "Fratypus", the newly adopted mascot.

The Medium elected a new mascot for Spring 2018. Starting that semester, the new mascot is a cucumber with a condom rolled three-quarters of the way down, otherwise named "Carlos the Cucumber".