Tabú (song)

"Tabú" (transl. "Taboo") is a song by Spanish singer-songwriter Pablo Alborán and American singer Ava Max. It was released on 6 November 2019.[1]

"Tabú"
Single by Pablo Alborán and Ava Max
from the EP Tabú
Language
  • Spanish
  • English
English title"Taboo"
Released6 November 2019 (2019-11-06)
Format
Length2:59
LabelWarner Spain
Songwriter(s)Pablo Alborán
Producer(s)Edgar Barrera
Pablo Alborán singles chronology
"Rayando El Sol"
(2019)		 "Tabú"
(2019)		 "Peces de ciudad"
(2019)
Ava Max singles chronology
"Torn"
(2019)		 "Tabú"
(2019)		 "Salt"
(2019)
Music video
"Tabú" on YouTube

Background and promotion

On 25 October 2019, Alborán started posting cryptic illustrations of a group called El Clan.[2] According to the captions, all of the figures are connected to flashbacks Alborán's character once experienced and were collectively aimed at a project called "Tabú" which would be out on 6 November.[3] Three days later, Alborán posted the image of a partially masked Ava Max and hinted at a possible collaboration. Both artists confirmed the song "Tabú" a day after that.[4][5] The singers performed the song live for the first time a few days before release.[6]

Music video

The music video was released on 6 November 2019 and was directed by Santiago Salviche.[7] The release of the video was broadcast live at Callao Square in Madrid.[8] According to Diario Sur, the video is based on classic tragedies like Blood Wedding and Romeo and Juliet but with a futuristic spin, reminiscent of Blade Runner or Mad Max.[7] Thematically, the video deals with a man falling in love just before getting married, therefore breaking a "taboo".[9]

Personnel

Credits adapted from Tidal.[10]

Charts
Chart (2019-2020) Peak
position
Chile (Monitor Latino)[11] 7
Puerto Rico (Monitor Latino)[12] 11
Spain (PROMUSICAE)[13] 13

Certifications
Region CertificationCertified units/sales
Spain (PROMUSICAE)[14] Platinum 40,000

^shipments figures based on certification alone

References
  1. "Tabú - Single by Pablo Alborán & Ava Max on Apple Music". iTunes. Retrieved 6 November 2019.
  2. "Pablo Alborán estrena el vídeo de "Tabú", su temazo junto a Ava Max, en la plaza de Callao". Europa FM (in Spanish). 6 November 2019. Retrieved 6 November 2019.
  3. Rodríguez, Christian (30 October 2019). "Así suena el adelanto de "Tabú", la canción de Pablo Alborán y Ava Max". Cosmopolitan (in Spanish). Retrieved 6 November 2019.
  4. "CONTINUARÁ... #Tabú #PabloAlborán&AvaMax TO BE CONTINUED #Tabú #PabloAlborán&AvaMax". Retrieved 6 November 2019 – via Instagram.
  5. Fernandez, Suzette (29 October 2019). "This Week in Latin Notas: Pablo Alborán Announces a Collaboration With Ava Max & More". Billboard. Retrieved 6 November 2019.
  6. Villacañas, Javier (6 November 2019). "Así se ha vivido el estreno mundial de "Tabú", la canción de Pablo Alborán y Ava Max". Cadena 100 (in Spanish). Retrieved 6 November 2019.
  7. Sotorrío, Regina (6 November 2019). "Pablo Alborán presenta su nuevo tema, 'Tabú', en Madrid". Diario Sur (in Spanish). Retrieved 6 November 2019.
  8. "Pablo Alborán estrena sencillo "Tabú" ft Ava Max con transmisión en vivo". IHeartRadio Mexico (in Spanish). 6 November 2019. Retrieved 6 November 2019.
  9. Herrero, Javier (6 November 2019). "Así suena "Tabú", lo nuevo de Pablo Alborán con Ava Max". Levante-EMV (in Spanish). Retrieved 6 November 2019.
  10. "Tabú / Pablo Alborán, Ava max – Tidal". Tidal. Retrieved 6 November 2019.
  11. "Chile General" (in Spanish). Monitor Latino. Retrieved 7 April 2020.
  12. "Puerto Rico General" (in Spanish). Monitor Latino. Archived from the original on 21 April 2020. Retrieved 21 April 2020.
  13. "Spanishcharts.com – Pablo Alborán & Ava Max – Tabú" Canciones Top 50. Retrieved 21 June 2020.
  14. "Spanish single certifications – Pablo Alborán & Ava Max – Tabú". El portal de Música. Productores de Música de España. Retrieved 18 February 2020.
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