Super Fresh

SuperFresh is a supermarket brand owned by Key Food Stores which operates in New York City and its New Jersey suburbs. The company currently operates ten supermarkets.

SuperFresh
Subsidiary
IndustrySupermarket
Founded1982 (1982) in Philadelphia, PA
Headquarters
Staten Island, NY, U.S.
Number of locations
10
Area served
New Jersey, New York
ParentKey Food

The name previously belonged to a chain of stores run by A&P, based largely in the city and suburbs of Philadelphia.

History

A&P ownership (1982–2015)

A&P created the supermarket brand in 1982 and converted its Mid-Atlantic region stores to the new name.[1] During this time, SuperFresh stores were located in the Philadelphia, Pennsylvania, area, Delaware, southern New Jersey, Maryland, Washington, D.C., and Northern Virginia.[2] SuperFresh stores also operated in the Baton Rouge, Louisiana, area until 2003, when they were rebranded to A&P's Sav-A-Center banner. A&P also operated SuperFresh stores in its Canadian division, until rebranding those stores as Food Basics.

In 2006, A&P acquired six Clemens Family Markets, which were located in Montgomery and Bucks counties in suburban Philadelphia, converting them to the SuperFresh banner.[3]

In 2007, A&P acquired the Pathmark supermarket chain and, in 2008, announced plans to convert eight of the 13 Philadelphia-area SuperFresh stores to its new Pathmark Sav-A-Center banner. The company planned to renovate the remaining SuperFresh stores into its successful "Fresh" format (used in its A&P Fresh Markets). The change would re-position the Superfresh brand as an upscale banner.[4]

Following its Chapter 11 bankruptcy reorganization, A&P announced in early 2011 its intention to sell or close 32 stores across its six supermarket banners. Included in the group were eight SuperFresh stores and one former Superfresh store in Glasgow, DE, which had just been converted to the Pathmark Sav-A-Center brand two years prior.[5]

The stores that closed were:

On April 13, 2011, A&P announced plans to close or sell 25 additional SuperFresh stores: 22 in Maryland, 2 in Delaware (Dover and Milford), and the sole Washington, D.C., store.[6] These supermarkets closed by July 15 and were replaced by Shoppers Food & Pharmacy, ShopRite, and Fresh & Green's.

On November 14, 2012, A&P announced the closure of three New Jersey SuperFresh locations in Marlton, Westmont, and Plainsboro. These stores were liquidated in January 2013, leaving Manahawkin, Ocean City and Wildwood as the only remaining stores in New Jersey.[7]

On July 20, 2015, A&P announced that it was filing for bankruptcy for a second time. The company liquidated in late 2015, selling as many stores as possible to competitors, and closing the remainder. During this process, all Superfresh stores were either closed or rebannered as Acme or ShopRite.

Key Food ownership (2016–present)

In February, 2016, Key Food Stores acquired the trademark and rights to the SuperFresh brand name during the A&P bankruptcy auction.[8] On March 11, 2016, Key Food relaunched the SuperFresh brand in their Paterson, New Jersey, location, a former Food Basics location.

Additional stores have opened in:

  • Brooklyn, NY
  • Brooklyn, NY
  • Belleville, NJ (former Pathmark)
  • Bloomfield, NJ (former A&P)
  • Clifton, NJ
  • Glen Rock, NJ (former Food Basics)
  • Irvington, NJ (former Pathmark)
  • Linden, NJ
  • Paterson, NJ (former Food Basics)
  • Perth Amboy, NJ
  • Roselle, NJ
  • Staten Island, NY (former Pathmark)[9]
  • Staten Island, NY

When SuperFresh was operated by A&P, its operational territory was the Philadelphia metropolitan area, with a secondary focus in Washington, D.C., and Baltimore, Maryland. Since the acquisition of the brand by Key Food, the focus is in parts of New York City and its nearby New Jersey suburbs.

Slogans
The 1994–2004 Super Fresh logo
  • Doing More for You
  • The great store...just next door!
  • We Built A Proud New Feeling (mid-to-late 1980s; also used by parent chain A&P during this time)
  • We're Fresh... We're Super Fresh
  • We're Fresh Obsessed
  • I Love This Store! (2002–2010)
  • You want lower prices, we hear you. (2010–2011)
  • Better Store, Better Living. (2011–Present)
  • The Savings Never Stop. Every Aisle, Every Item, Every Day. (2016–Present)

References
  1. "Our History". The Great Atlantic & Pacific Tea Company, Inc. Archived from the original on 2014-06-06. Retrieved 2013-09-03.
  2. "A&P moves to realign Super Fresh division". Supermarket News. Business Highbeam. 19 September 1988. Archived from the original on 14 July 2014. Retrieved 2013-09-03.
  3. Brubaker, Harold (4 November 2006). "6 Clemens markets get new owner SuperFresh will take over the Montco and Bucks stores, now closed for renovation". The Philadelphia Inquirer. Philly.com. Retrieved 2013-09-03.
  4. "The Great Atlantic & Pacific Tea Company Takes Price Impact's Pathmark Sav-A-Center" (Press release). Reuters. 26 June 2008. Retrieved 2013-09-03.
  5. "A&P Looks To Close 32 Stores, Unveils New Management Team, Seeks Re-Org Extension" (Press release). Best Met. March 2011. Retrieved 2016-03-14.
  6. "The Great Atlantic & Pacific Tea Company, Inc. to Sell 25 Superfresh Stores as Part of Turnaround Strategy" (Press release). The Great Atlantic & Pacific Tea Company, Inc. 13 April 2011. Retrieved 2013-09-03.
  7. Cooney, Joe (14 November 2012). "SuperFresh to shut 2 stores in region". Courier-Post. Cherry Hill, New Jersey. Retrieved 2013-09-03.
  8. "Key Food acquires SuperFresh banner from A&P". 9 February 2016. Retrieved 2 December 2017.
  9. "SuperFresh – Key Food". www.keyfood.com. Retrieved 2017-04-02.
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