She Is Miley Cyrus

She Is Miley Cyrus (stylized in all caps)[lower-alpha 1] is the upcoming seventh studio album by American singer Miley Cyrus. It was originally to be released in 2019 by RCA Records, however, a new release date is to be announced.[2] Cyrus completed the original version of the album between 2017 and May 2019, and stated that work began shortly before the release of her sixth studio album Younger Now in September 2017. However, recording sessions continued following several happenings in Cyrus' personal life, including the end of her relationship with husband Liam Hemsworth in August 2019. Progress on the project was delayed by Cyrus' health issues and vocal cord surgery in November 2019, and the COVID-19 pandemic in 2020.

She Is Miley Cyrus
Studio album by
Miley Cyrus
ReleasedTBA
Recorded2017–present
LabelRCA
Producer
Miley Cyrus chronology
She Is Coming
(2019)		 She Is Miley Cyrus
(TBA)
Miley Cyrus studio album chronology
Younger Now
(2017)		 She Is Miley Cyrus
(TBA)
Singles from She Is Miley Cyrus
  1. "Mother's Daughter"
    Released: June 11, 2019
  2. "Slide Away"
    Released: August 16, 2019

She Is Miley Cyrus is described by Cyrus as "genre-less" and a "mosaic of all the things that [she's] been before." She stated that it would feature elements of pop, hip hop, and alternative music that are commonly associated with her fourth and fifth studio albums Bangerz (2013) and Miley Cyrus & Her Dead Petz (2015), and are in contrast to the country pop sound of Younger Now. Cyrus collaborated with producers including Mike Will Made It, Mark Ronson, and Andrew Wyatt from Miike Snow. Featured artists will include Ghostface Killah, RuPaul, and Swae Lee.

She Is Miley Cyrus will consist of three six-song EPs – She Is Coming, She Is Here, and She Is Everything – which will be released before the full-length album. The first EP was released on May 31, 2019; although the second EP was to be released mid-year and the third EP was to be released by the end of 2019, their release dates are unscheduled as of June 2020. The lead single, "Mother's Daughter", was released from She Is Coming on June 11, 2019, and peaked at number 54 on the US Billboard Hot 100. The second single, "Slide Away", was released separately from the EPs on August 16, and peaked at number 47 on the Billboard Hot 100.[3]

Background and development
"[Younger Now] was obviously a little bit more country influenced, but I still really love pop music and I love music that can be played at the club."

— Cyrus discussing her shift in musical direction since Younger Now (2017)[4]

Cyrus grew distant from the mainstream hip hop culture she was involved with while working on her albums Bangerz (2013) and Miley Cyrus & Her Dead Petz (2015), and leaned towards "rootsy" country music elements while making her sixth studio album Younger Now (2017).[5] The album was released on September 29, 2017 to lukewarm critical and commercial performance. It received an average score of 58 out of 100 on Metacritic,[6] and charted at number five on the US Billboard 200 with first-week sales of 33,000 copies and 45,000 overall album-equivalent units.[7] Its lead single "Malibu" became her ninth top-ten single on the US Billboard Hot 100, while the title track peaked at number 79.[8] Cyrus confirmed there would be no further singles only one month after the album was released and that she would not be touring for it.[9]

Two weeks before Younger Now was released, Cyrus stated that she was "over [the album]" and was "already two songs deep on the next one;"[10] however, she later said that she began working on the album in early 2018.[11] Cyrus befriended Finnish singer Alma after they met at an album release party for Lykke Li's 2018 album So Sad So Sexy, and subsequently began writing songs together for her project.[12] She first collaborated with British DJ Mark Ronson that summer;[13] they released their first song "Nothing Breaks Like a Heart" as the lead single from Ronson's own album Late Night Feelings (2019) in November, which Cyrus described as a "nice introduction" to and "heavier" than her forthcoming record.[4] While promoting "Nothing Breaks Like a Heart", Cyrus and Ronson told Matt Wilkinson of Beats 1 that they were "80% done" with their albums, and tentatively planned for Cyrus' project to be released in June 2019.[14] In December, Cyrus acknowledged that the musical direction of Younger Now "wasn't exactly the home for [her]" and credited Ronson with "[helping her] carve out [her] sound, where [she] could do everything that [she wanted], which is more modern."[4]

Cyrus later revealed that she was collaborating with producers including Mike Will Made It, Andrew Wyatt from Miike Snow, and Theophilus London.[15][16] The former played an integral part in Bangerz and Miley Cyrus & Her Dead Petz, and the latter two were new collaborators to Cyrus.[15][16] In October 2019, Cyrus posted on social media that she was working with Swedish record producer Max Martin.[17] Cyrus had most recently collaborated with Martin on the track "Don't Call Me Angel" with Ariana Grande and Lana Del Rey, which was released one month earlier.[18] In January 2020, production duo The Neptunes (composed of Chad Hugo and Pharrell Williams),[19] musicians Billy Idol,[20] Ryan Tedder,[21] and Andrew Watt;[20] and songwriter Ali Tamposi were stated to have collaborated with Cyrus.[21]

Speculated guest vocalists on Cyrus' record include Drake,[22] Lady Gaga,[23] and PartyNextDoor.[24] It was reported that Cyrus and Shawn Mendes were collaborating on a song in January 2019.[25] The track "Bad Karma" was first discussed by Cyrus in January and July, respectively. A demo of the song was leaked onto the internet on May 21, 2020.[26][27] In October, a whiteboard with a tentative track listing seen in one of Cyrus' Instagram Live videos suggested that she collaborated with Cardi B and Shawn Mendes.[28]

Release
"My record is called She Is Miley Cyrus. 'She' does not represent a gender. She is not just a woman. 'She' doesn’t refer to a vagina. She is a force of nature. She is power. She can be anything you want to be, therefore, she is everything. She is the super she. She is the she-ro. She is the She-E-O."

— Cyrus describing the meaning of the album title to Elle[27]

Prior to its official announcement, the album was listed among the most anticipated albums of 2019 by media outlets including Spin and Uproxx.[29][30] It will be Cyrus' third full-length album released through her recording contract with RCA Records, following Bangerz and Younger Now, as Miley Cyrus & Her Dead Petz was released independently without affiliation to the label.[31] Cyrus deleted all posts from her Instagram account in July 2018 and was absent from social media through November, when she returned to announce her collaboration with Ronson and continued work on her forthcoming record.[32] Polish supermodel Anja Rubik posted a video of Cyrus singing to a sample of "Bad Karma" en route to the Met Gala on May 6, 2019.[33] Cyrus held a private listening session of the album for iHeartRadio executives upon announcing its completion in May.[34]

On May 9, Cyrus announced on social media that she would be releasing new music on May 30,[35] and later stated that the rollout of her new music would be "unconventional."[36] On May 31, Cyrus tweeted that the record would be titled She Is Miley Cyrus, and that it would be preceded by three six-song extended plays: She Is Coming on May 31, She Is Here in the summer, and She Is Everything in the fall.[37][38] Cyrus described the three EPs to be "different [chapters] to a trilogy" that together form the full-length record.[39] She later explained that the "she" pronoun in the album title describes the "most confident version of herself."[27] The release cycle of She Is Miley Cyrus was compared to that of Jason Mraz's 2008 album We Sing. We Dance. We Steal Things. and John Mayer's 2017 album The Search for Everything.[40][41]

Cyrus continued work on the record following her separation from husband Liam Hemsworth in August.[42] The following month, it was reported that Cyrus was undecided between updating the existing album that was completed before her divorce or scrapping that version of the record altogether.[3] Moreover, the release dates for She Is Here and She Is Everything were stated to now be unscheduled; the delay was attributed to "the other songs she had made [being] so far removed from who she is right now," which would make it "strange for her to release the EPs as they were."[3] On October 20, the aforementioned whiteboard seen on Cyrus' Instagram Live video suggested that the release date for the full-length album was scheduled for her birthday on November 23, 2019.[28] On the November 3 broadcast of The Official Big Top 40, Ronson stated that Cyrus' collaborations with him are tentatively planned to be released before the end of the year.[43] On November 9, however, it was reported that Cyrus' new music would be delayed until early 2020 due to her vocal cord surgery earlier that month.[2]

On New Year's Day 2020, Cyrus uploaded a highlight video of the past decade and announced that "[the] new era starts now."[44] During an episode of Cyrus' Instagram live show, Bright Minded, the singer stated that the release of "Bad Karma" and the She Is Here extended play had been delayed until fall 2020, due to the coronavirus pandemic.

Composition
Cyrus collaborated with producers including Mark Ronson (left) and Andrew Wyatt (right) while making the album.

She Is Miley Cyrus is described by Cyrus as "genre-less" and a "mosaic of all the things that [she's] been before."[45] Cyrus arranged the track listing of the three EPs to be "seasonal" in nature; she related She Is Coming to "[wanting to feel] light and feel the warmth" of early summer, and She Is Here and She Is Everything to being "colder and a little darker" as the release cycle was planned to extend into the fall.[11] She Is Here was inspired by "the present of where [Cyrus is] at," while She Is Everything is comparatively more ballad-driven than the preceding EPs.[11] Cyrus called some of her work with Ronson "rock driven, modern Debbie Harry or Joan Jett," while her respective collaborations with Mike Will Made It and Wyatt brought elements of hip hop and alternative pop.[14]

Singles

"Mother's Daughter", from She Is Coming, was released as the lead single from She Is Miley Cyrus on June 11, 2019.[46] Billboard reported that Cyrus considered the song to be a buzz single, and that a later single from She Is Here or She Is Everything would be promoted as a lead single.[47] It debuted at number 54 on the US Billboard Hot 100,[48] and its music video was released on July 2.[49] "Slide Away" was released as the second single on August 16, 2019.[3] It charted at number 47 in the United States,[50] and its music video was released on September 6.[51]

Promotion

2019
Cyrus performing in Barcelona at Primavera Sound, May 2019

Sam Keywanfar, founder of the media buying company MilkMoney, acknowledged that Cyrus conceptualized much of the marketing campaign for She Is Coming. Cyrus launched the hotline 1-833-SHE-IS-MC, which randomly plays messages prerecorded by Cyrus and prompts callers to leave a message, to coincide with the release of the first EP.[52] International versions of the phone number were launched in Australia, Canada, Peru, Poland, Singapore, Spain, and the United Kingdom.[53] The American hotline phone number appeared on out-of-home advertisements in Las Vegas, Los Angeles, Miami, Nashville, New York City, and London for four weeks following the release of the EP.[53] It is a motif on several pieces of merchandise from her online store, including a condom being sold for US$20 that was particularly discussed.[54] Album sales will be assisted by the bundling of a digital copy of the album with each piece of merchandise purchased from the online store.[1]

Cyrus headlined several European festivals while promoting She Is Coming in spring and summer 2019. She first performed "Cattitude", "D.R.E.A.M.", and "Mother's Daughter" at BBC Radio 1's Big Weekend in Middlesbrough on May 25, 2019.[39] Cyrus performed at Primavera Sound in Barcelona on May 31,[55] the Orange Warsaw Festival in Warsaw on June 1,[55] Tinderbox in Odense on June 28,[56] the Glastonbury Festival in Somerset on June 30,[57] and the Sunny Hill Festival in Pristina on August 2.[58] In the United States, she performed at the 2019 iHeartRadio Music Festival in Las Vegas on September 21.[59] Tom Poleman, president of national programming for iHeartMedia, stated that Cyrus' participation was a significant factor in "driving ticket sales for the event."[60] Cyrus was scheduled to headline Woodstock 50 in Watkins Glen, New York on August 16.[61] Her participation was confirmed when the event lineup was announced on March 19;[61] she withdrew from the lineup on July 30,[62] and the event was cancelled altogether the following day.[63] Cyrus performed "Slide Away" at the 2019 MTV Video Music Awards in Newark, New Jersey on August 26;[64] she previously stated that she would not perform at the award show in July,[65] and her performance was announced on the day of the event.[64]

2020

Several engagements in which Cyrus is to participate were affected by the COVID-19 pandemic. She is scheduled to headline Bonnaroo Music Festival in Manchester, Tennessee in September 2020 (originally planned for June 12),[66][67] and BottleRock Napa Valley in Napa, California in October (originally planned for May 22).[68][69] Governors Ball Music Festival, which was scheduled for June 5 in New York City, has been cancelled.[70]

An accompanying tour for She Is Miley Cyrus, first discussed in November 2019, was reported to be delayed with the album itself due to Cyrus' vocal cord surgery earlier that month.[2]

Recorded tracks

The album will have 18 tracks.[1]

Notes
  1. The title is stylized in all caps, and is sometimes punctuated with a colon as She Is: Miley Cyrus.[1]

References
  1. "Miley Cyrus She Is Coming, Out Now First Of Three EPS". RCA Records. May 31, 2019. Retrieved May 31, 2019.
  2. Heller, Corinne (November 9, 2019). "Miley Cyrus Undergoes Vocal Cord Surgery After Dealing With Tonsillitis". E! News. Retrieved November 9, 2019.
  3. "Miley Cyrus 'updating album' to reflect heartache over Liam Hemsworth & Kaitlynn Carter". Capital FM. September 27, 2019. Retrieved October 2, 2019.
  4. Roth, Madeline (December 11, 2018). "Miley Cyrus's Next Album Will Probably Sound More Like Bangerz Than Younger Now". MTV. Retrieved December 17, 2018.
  5. Norris, John (May 3, 2017). "Miley Cyrus Breaks Silence on Rootsy New Music, Fiance Liam Hemsworth & America: 'Unity Is What We Need'". Billboard. Retrieved December 17, 2018.
  6. "Younger Now Reviews". Metacritic. Retrieved December 17, 2018.
  7. Wass, Mike (October 9, 2017). "Miley Cyrus' New Album Only Sold 33,000 Copies In Its Opening Week". Idolator. Retrieved December 17, 2018.
  8. Wass, Mike (November 28, 2018). "Should Have Been Bigger: Miley Cyrus' "Younger Now"". Idolator. Retrieved December 17, 2018.
  9. McNeilage, Ross (October 30, 2017). "Miley Cyrus Isn't Releasing Any More 'Younger Now' Singles". MTV UK. Retrieved December 17, 2018.
  10. Quinn, Dave (September 16, 2017). "Miley Cyrus Is Already 'Over' Her New Album: 'I Want To Figure Out What I Want to Do Next'". People. Retrieved December 17, 2018.
  11. "Miley Cyrus cuenta detalles de su trilogía de EPs: She Is Coming, She Is Here y She Is Everything". Los 40. YouTube. June 7, 2019. Retrieved July 11, 2019.
  12. Cirisano, Tatiana (November 15, 2019). "Why Miley Cyrus, Ariana Grande and More Are All Co-Writing With Alma". Billboard. Retrieved November 16, 2019.
  13. Rishty, David (June 27, 2018). "Miley Cyrus and Mark Ronson Have a Song 'Coming Soon'". Billboard. Retrieved December 17, 2018.
  14. Montgomery, Sarah Jasmine (December 11, 2018). "Miley Cyrus and Mike Will Made-It Are Reuniting on Her New Album". Complex. Retrieved December 17, 2018.
  15. Holmes, Charles (December 11, 2018). "It Only Took a Year for Miley Cyrus to Pivot Back to Hip-Hop". Rolling Stone. Retrieved December 17, 2018.
  16. Kenneally, Cerys (June 20, 2019). "There's a new snippet of Theophilus London's collaboration with Miley Cyrus". The Line of Best Fit. Retrieved July 24, 2019.
  17. Berlage, Eliza (October 4, 2019). "Miley Cyrus is feeling 'so inspired' as she heads back into the studio but will she write about her break-ups?". Metro. Retrieved October 4, 2019.
  18. Daw, Robbie (September 23, 2019). "Don't Call Them Angels: The 10 Best Songs by All-Female Superteams". Billboard. Retrieved October 6, 2019.
  19. Renshaw, David (January 9, 2020). "Chad Hugo reveals The Neptunes have been in the studio with Jay Z, Lil Uzi Vert, and more". The Fader. Retrieved January 9, 2020.
  20. Peters, Mitchell (January 11, 2020). "Miley Cyrus & Billy Idol Share Classic Raised-Fist Moment in the Studio: See the Pic". Billboard. Retrieved January 11, 2020.
  21. "Miley Cyrus tease la sortie d'un nouveau titre" (in French). NRJ. January 15, 2020. Retrieved January 25, 2020.
  22. Morin, Alyssa (March 22, 2019). "This Is Why Fans Think Miley Cyrus and Drake Are Collaborating on New Music". E! News. Retrieved May 9, 2019.
  23. Vacco-Bolanos, Jessica (July 2, 2018). "Are Miley Cyrus and Lady Gaga secretly recording together?". AOL. Retrieved January 12, 2019.
  24. @MileyCyrus (April 26, 2019). "..." (Tweet) – via Twitter.
  25. Close, Paris (January 11, 2019). "Did Miley Cyrus Just Confirm A Collab With Shawn Mendes?". iHeartRadio. Retrieved January 12, 2019.
  26. Medeiros, Kavad (January 6, 2019). "Miley Cyrus revela título de música de seu novo álbum, mais uma parceria com Mark Ronson" (in Portuguese). Portal Popline. Retrieved January 1, 2019.
  27. Lambert, Molly (July 11, 2019). "Miley Cyrus on Her Marriage, Sexuality, and New Album". Elle. Retrieved July 12, 2019.
  28. Roth, Madeline (October 21, 2019). "Miley Cyrus' New Album May Feature Cardi B and Shawn Mendes". MTV News. Retrieved October 21, 2019.
  29. Gottsegen, Will (November 21, 2018). "40 Albums We're Excited For in 2019 [Updated]". Spin. Retrieved February 12, 2019.
  30. "The Most Anticipated Albums Of 2019". Uproxx. December 24, 2018. Retrieved February 12, 2019.
  31. Shackleford, Tom (August 31, 2016). "One Year Later: Miley Cyrus' 'Dead Petz' remains her unappreciated 'Revolver'". AXS. Retrieved December 17, 2018.
  32. Nzengung, Camille (November 26, 2018). "Miley Cyrus Makes a Cryptic Return to Instagram After Months of Silence". InStyle. Retrieved January 31, 2019.
  33. Kaufman, Gil (May 7, 2019). "Miley Cyrus Teases New Song On Ride to the Met Gala: Listen". Billboard. Retrieved May 11, 2019.
  34. Quinn, Dave (May 10, 2019). "Miley Cyrus Confirms Her New Album Is All Done: 'She Is Coming'". People. Retrieved May 11, 2019.
  35. Schmidt, Ann (May 10, 2019). "Miley Cyrus hints new music release on social media: 'She is coming'". Fox News. Retrieved May 11, 2019.
  36. "Miley Cyrus Releases Info on Upcoming Music". Wonderland. May 28, 2019. Retrieved June 1, 2019.
  37. Wallace, Danielle (May 31, 2019). "Miley Cyrus releases new album, 'SHE IS COMING', first of EP trilogy". Fox News. Retrieved May 31, 2019.
  38. Moore, Sam (May 31, 2019). "Listen to Miley Cyrus' new EP 'She Is Coming'". NME. Retrieved May 31, 2019.
  39. Blistein, Jon (May 27, 2019). "Miley Cyrus Plots New Project 'She Is Coming'". Rolling Stone. Retrieved May 31, 2019.
  40. Caulfield, Keith (June 9, 2019). "Thomas Rhett Scores Second No. 1 on Billboard 200 Albums Chart With 'Center Point Road'". Billboard. Retrieved June 10, 2019.
  41. McIntyre, Hugh (June 12, 2019). "Miley Cyrus Is Following John Mayer's Example To Keep Her Name On The Charts". Forbes. Retrieved June 12, 2019.
  42. Kaufman, Gil (August 13, 2019). "Miley Cyrus Shares Pic From the Studio Following Liam Hemsworth Split". Billboard. Retrieved August 13, 2019.
  43. Kenneally, Cerys (November 4, 2019). "Mark Ronson says Miley Cyrus has a couple of songs coming out before the end of the year". The Line of Best Fit. Retrieved November 5, 2019.
  44. Iasimone, Ashley (January 1, 2020). "Miley Cyrus Reflects On the Past Decade, Teases What's Coming Next". Billboard. Retrieved January 1, 2020.
  45. Baron, Zach (February 21, 2019). "Miley Everlasting". Vanity Fair. Retrieved March 16, 2019.
  46. "Top 40/M Future Releases". All Access Music Group. June 5, 2019. Archived from the original on June 5, 2019. Retrieved June 12, 2019.
  47. Unterberger, Andrew (July 3, 2019). "Is Miley Cyrus' 'Black Mirror' Song 'On a Roll' Going to End Up Her Biggest New Hit?". Billboard. Retrieved July 8, 2019.
  48. Spruch, Kirsten (June 12, 2019). "Katy Perry, Cardi B, Miley Cyrus & More: What's Your Favorite Hot 100 Debut This Week?". Billboard. Retrieved June 12, 2019.
  49. "See Miley Cyrus' Empowering New Video For "Mother's Daughter"". Billboard. July 2, 2019. Retrieved July 11, 2019.
  50. "Miley Cyrus Slide Away Chart History". Billboard. August 31, 2019. Retrieved September 6, 2019.
  51. Holub, Christian (September 6, 2019). "Watch Miley Cyrus as a dissatisfied party girl in new 'Slide Away' music video". Entertainment Weekly. Retrieved September 6, 2019.
  52. "Miley Cyrus Releases New EP 'She Is Coming'". unCrazed. May 31, 2019. Retrieved June 1, 2019.
  53. Craft, Ethan Jakob (June 26, 2019). "Miley Cyrus Gets Creative to Hype Her New EP with Audio, Social, and Out-of-Home Ads". Ad Age. Retrieved June 28, 2019.
  54. Baty, Emma (May 31, 2019). "Miley Cyrus Is Selling "She Is Coming" Condoms on Her Website". Cosmopolitan. Retrieved June 1, 2019.
  55. Trivedi, Sachin (May 24, 2019). "Miley Cyrus Heads To Europe, Shares Sexy Photo From Hotel Room". International Business Times. Retrieved May 31, 2019.
  56. "International Superstar Miley Cyrus Confirmed for Tinderbox". Tinderbox. March 20, 2019. Retrieved May 31, 2019.
  57. Kaufman, Gil (March 15, 2019). "Glastonbury 2019 Headliners Include Killers, The Cure, Stormzy, Miley Cyrus, Janet Jackson". Billboard. Retrieved March 15, 2019.
  58. Vasquez, Whitney (August 3, 2019). "Miley Cyrus Continues Her 'Hot Girl Summer' With Dua Lipa at Sunny Hill Music Festival". Yahoo! News. Retrieved August 4, 2019.
  59. Kreps, Daniel (September 22, 2019). "See Miley Cyrus Cover Pink Floyd, Led Zeppelin at iHeartRadio Fest". Rolling Stone. Retrieved September 24, 2019.
  60. Havens, Lyndsey (September 3, 2019). "The Summer of Cyrus: How Billy Ray, Miley & Noah Dominated The Season". Billboard. Retrieved September 5, 2019.
  61. Aswad, Jem (March 19, 2019). "Woodstock 50 Announces Full Lineup, Confirms Jay-Z, Killers, Dead & Company, Miley Cyrus Among Headliners". Variety. Retrieved July 31, 2019.
  62. Aswad, Jem; Halperin, Shirley (July 30, 2019). "Miley Cyrus Pulls Out of Woodstock 50". Variety. Retrieved July 31, 2019.
  63. Grow, Kory (July 31, 2019). "Woodstock 50 Is Officially Canceled". Rolling Stone. Retrieved July 31, 2019.
  64. Runtagh, Jordan (August 26, 2019). "Miley Cyrus to Perform at MTV VMAs in First Public Appearance Since Liam Hemsworth Split". People. Retrieved August 26, 2019.
  65. Luu, Christopher (July 26, 2019). "Miley Cyrus Is Using the Comments Section to Clap Back at the VMAs". InStyle. Retrieved July 28, 2019.
  66. Haylock, Zoe (March 18, 2020). "Now Bonnaroo Has Been Pushed to September". Vulture. Retrieved May 5, 2020.
  67. Frishberg, Hannah (January 7, 2020). "Bonnaroo 2020 lineup announced: Lizzo, Tool and Miley Cyrus to perform". New York Post. Retrieved January 9, 2020.
  68. "Napa Valley's BottleRock music festival rescheduled for October". Napa Valley Register. March 18, 2020. Retrieved May 5, 2020.
  69. Taylor, Dan (January 6, 2020). "Miley Cyrus, Red Hot Chili Peppers to headline BottleRock Napa Valley 2020". The Press Democrat. Retrieved January 9, 2020.
  70. Martin, Josh (March 27, 2020). "Coronavirus: Governors Ball 2020 cancelled amidst worsening spread in New York City". NME. Retrieved May 5, 2020.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.