Cardi B

Belcalis Marlenis Almánzar (born October 11, 1992), known professionally as Cardi B, is an American rapper, songwriter, television personality, and actress.[1] Born in Manhattan and raised in The Bronx, New York City, she became an internet celebrity after several of her posts and videos became popular on Vine and Instagram.[2] From 2015 to 2017, she appeared as a regular cast member on the VH1 reality television series Love & Hip Hop: New York to follow her music aspirations, and released two mixtapes—Gangsta Bitch Music, Vol. 1 and Vol. 2, before signing with label Atlantic Records in early 2017.

Cardi B
Cardi B performing in 2019 at the Openair Frauenfeld
Born
Belcalis Marlenis Almánzar

(1992-10-11) October 11, 1992
New York City, U.S.
Occupation
  • Rapper
  • songwriter
  • television personality
  • actress
Years active2015–present
Spouse(s)
Offset (m. 2017)

Children1
AwardsFull list
Musical career
GenresHip hop
InstrumentsVocals
LabelsAtlantic
Associated acts
Websitecardibofficial.com

Her debut studio album, Invasion of Privacy (2018), debuted at number one on the Billboard 200, broke several streaming records, was certified triple platinum by the RIAA and named by Billboard the top female rap album of the 2010s. Critically acclaimed, it won the Grammy Award for Best Rap Album, making Cardi B the only woman to win the award as a solo artist. It spawned two number-one singles on the Billboard Hot 100; "Bodak Yellow", which made her the second female rapper to top the chart with a solo output—following Lauryn Hill in 1998, and "I Like It", which made her the first female rapper to attain multiple number-one songs on the chart. Her Maroon 5 collaboration "Girls Like You" made her the sixth female artist to achieve three number-one singles on the Hot 100 during the 2010s.

Recognized by Forbes as one of the most influential female rappers of all time, Cardi B is known for her aggressive flow and candid lyrics, which have received widespread media coverage. She is the highest-certified female rapper of all time on the RIAA's Top Artists (Digital Singles) ranking, also appearing among the ten highest-certified female artists and having the top certified song by a female rap artist. She is the only female rapper with multiple billion-streamers on Spotify. Her accolades include a Grammy Award, seven Billboard Music Awards, five Guinness World Records, four American Music Awards, eleven BET Hip Hop Awards and an ASCAP Songwriter of the Year award. In 2018, Time included her on their annual list of the 100 most influential people in the world.

Early life

Belcalis Marlenis Almánzar was born on October 11, 1992, in Washington Heights, Manhattan.[3][4] She is the daughter of a Dominican father and Trinidadian mother.[3][5][6] She was raised in the Highbridge neighborhood of the South Bronx,[7][8][9] and spent much time at her paternal grandmother's home in Washington Heights, which she credits with giving her "such a thick accent."[10] Almánzar developed the stage name "Cardi B" as a derivation of Bacardi, a rum brand that was formerly her nickname.[11] Cardi B has said she was a gang member of the Bloods in her youth, since the age of 16.[12][13] However, she has stated ever since that she would not encourage joining a gang.[14] She went on to attend Renaissance High School for Musical Theater & Technology, a vocational high school on the Herbert H. Lehman High School campus.[15]

During her teenage years, Cardi B was employed at an Amish Market in Tribeca.[16] She then began stripping at the age of 19.[17][18] Upon being fired from the supermarket, her former manager recommended her to work at a strip club. Cardi B has said that becoming a stripper was positive for her life in many ways: "It really saved me from a lot of things. When I started stripping I went back to school."[19][20][21] She has stated that she became a stripper in order to escape poverty and domestic violence, having been in an abusive relationship at the time after being kicked out her mother's house,[22][23] and that stripping was her only way to earn enough money to escape her dire situation and get an education.[24] She attended Borough of Manhattan Community College[25] before eventually dropping out.[26] While stripping, Cardi B lied to her mother by telling her she was making money babysitting.[27]

In 2013, Cardi B began to gain publicity due to several of her videos spreading virally on social media, on Vine and her official Instagram page.[2]

Career

2015–2016: Career beginnings

In 2015, Cardi B joined the cast of the VH1 reality television series Love & Hip Hop: New York, debuting in season six.[28] Jezebel considered her the breakout star of the show's sixth season.[29] The sixth and seventh seasons chronicle her rise to stardom and her turbulent relationship with her incarcerated fiancé. On December 30, 2016, after two seasons, she announced that she would be leaving the show to further pursue a career in music.[30]

In November 2015, Cardi B made her musical debut on Jamaican reggae fusion singer Shaggy's remix to his single "Boom Boom", alongside fellow Jamaican dancehall singer Popcaan.[31] She made her music video debut on December 15, 2015, with the song "Cheap Ass Weave", her rendition of British rapper Lady Leshurr's "Queen's Speech 4".[32][33] On March 7, 2016, Cardi B released her first full-length project, a mixtape titled Gangsta Bitch Music, Vol. 1.[34][35] In November 2016, she was featured on the digital cover of Vibe magazine's "Viva" issue.[36][22] On September 12, 2016, KSR Group released the compilation Underestimated: The Album, which is a collaboration between KSR Group artists Cardi B, HoodCelebrityy, SwiftOnDemand, Cashflow Harlem, and Josh X. It was previously released only to attendees of their U.S. tour. KSR Group's flagship artist Cardi B said "I wanted to make a song that would make girls dance, twerk and at the same time encourage them to go get that Shmoney," in regard to the compilation's single "What a Girl Likes".[37]

She appeared on the December 9, 2015 episode of Uncommon Sense with Charlamagne.[38] On April 6, 2016, she was on the twelfth episode of Khloé Kardashian's Kocktails with Khloé: In it, she revealed how she told her mother that she was a stripper.[39][40] In November 2016, it was announced that she would be joining the cast of the BET series Being Mary Jane. TVLine describes her character, Mercedes, as a "round-the-way beauty with a big weave, big boobs and a big booty to match her oversize, ratchet personality."[41][42][43]

In 2016, Cardi B was featured in her first endorsement deal with Romantic Depot, a large New York chain of lingerie stores that sell sexual health and wellness products. The ad campaign was featured on radio and cable TV.[44] This was noted by the NY Post in a feature article about "Cardi B's meteoric rise from stripper to superstar" in April 2018.[45]

2017–2018: Breakthrough with Invasion of Privacy

On January 20, 2017, Cardi B released her second mixtape, Gangsta Bitch Music, Vol. 2.[46][47] In February 2017, Cardi B partnered with MAC Cosmetics and Rio Uribe's Gypsy Sport for an event for New York Fashion Week.[48] In late February, it was reported that Cardi B signed her first major record label recording contract with Atlantic Records.[49][50] On February 25, 2017, Cardi B was the opening act for East Coast hip hop group The Lox's Filthy America... It's Beautiful Tour, alongside fellow New York City-based rappers Lil' Kim and Remy Ma.[51][52] In April 2017, she was featured in i-D's "A-Z of Music" video sponsored by Marc Jacobs.[53] Cardi also guest-starred on the celebrity panel show Hip Hop Squares, appearing on the March 13 and April 3, 2017 episodes.[54][55]

Cardi B performing at a 2017 Dallas Black Pride event

In May 2017, the nominees for the 2017 BET Awards were announced, revealing that Cardi B had been nominated for Best New Artist and Best Female Hip-Hop Artist, tying with DJ Khaled and Kendrick Lamar for the most nominations with nine.[56][57] Although she failed to win any awards, losing to Chance the Rapper and Remy Ma, respectively, Cardi B performed at the BET Awards Afterparty show.[58][59] On June 11, 2017, during Hot 97's annual Summer Jam music festival, Remy Ma brought out Cardi B, along with The Lady of Rage, MC Lyte, Young M.A, Monie Love, Lil' Kim and Queen Latifah, to celebrate female rappers and perform Latifah's 1993 hit single "U.N.I.T.Y." about female empowerment.[60][61] In June 2017, it was revealed that Cardi B would be on the cover of The Fader's Summer Music issue for July/August 2017.[62] She performed at MoMA PS1 on August 19 to a crowd of 4,000.[63]

On June 16, 2017, Atlantic Records released Cardi B's commercial debut single, "Bodak Yellow", via digital distribution.[64][65] She performed the single on The Wendy Williams Show[66] and Jimmy Kimmel Live![67] The song climbed the charts for several months, and, on the Billboard Hot 100 chart dated September 25, 2017, "Bodak Yellow" reached the number one spot, making Cardi B the first female rapper to do so with a solo single since Lauryn Hill's "Doo Wop (That Thing)" debuted atop the chart in 1998.[68] The song stayed atop the charts for three consecutive weeks, tying with American pop singer Taylor Swift's "Look What You Made Me Do" as the longest running female at the number one spot in 2017.[69][70] Cardi B became the first person of Dominican descent to reach number one in the history of the Hot 100 since it was launched in 1958.[71] An editor of The New York Times called it "the rap anthem of the summer".[63] Selected by The Washington Post and Pitchfork music critics as the best song of 2017,[72][73] "Bodak Yellow" was eventually certified nonuple platinum by the Recording Industry Association of America (RIAA). The song received nominations for Best Rap Performance and Best Rap Song at the 60th Grammy Awards.[74] It won Single of the Year at the 2017 BET Hip Hop Awards.[75]

With her collaborations "No Limit" and "MotorSport", she became the first female rapper to land her first three entries in the top 10 of the Hot 100,[76] and the first female artist to achieve the same on the Hot R&B/Hip-Hop Songs chart.[77] In October 2017, Cardi B headlined Power 105.1's annual Powerhouse music celebration, alongside The Weeknd, Migos, and Lil Uzi Vert, at the Barclays Center in Brooklyn, New York.[78] In December, she released two songs: a collaboration with Puerto Rican singer Ozuna titled "La Modelo",[79] and "Bartier Cardi", the second single from her debut album.[80]

Cardi backstage at the 2018 Jingle Ball

On January 3, 2018, Cardi B was featured on Bruno Mars' remix version of "Finesse",[81] and also appeared in the 90s inspired video. On January 18, 2018, Cardi B became the first woman to have five top 10 singles simultaneously on the Billboard Hot R&B/Hip-Hop Songs chart.[82] She released another single, "Be Careful", on March 30, 2018, a week before her album's release.[83]

Her debut studio album, Invasion of Privacy, was released on April 6, 2018, to universal acclaim from music critics.[84][85] Editors from Variety and The New York Times called it "one of the most powerful debuts of this millennium" and "a hip-hop album that doesn't sound like any of its temporal peers," respectively.[86][87] The album entered at number one in the United States, while she became the first female artist to chart 13 entries simultaneously on the Billboard Hot 100, on the chart issue dated April 21.[88] It also became the most streamed album by a female artist in a single week in Apple Music,[89] and the largest on-demand audio streaming week ever for an album by a woman.[90] Cardi held the latter record until 2019.[91] The album's title reflects Cardi B's feeling that as she gained popularity her privacy was being invaded in a variety of ways.[16] Following the album's release, during a performance on Saturday Night Live, Cardi B officially announced her pregnancy, after much media speculation.[92] She also co-hosted an episode of The Tonight Show Starring Jimmy Fallon.[93]

Several months later, in July 2018, the album's fourth single, "I Like It", which features vocals from Bad Bunny and J Balvin, reached number one on the Hot 100; this marked her second number one on the chart and made her the first female rapper to achieve multiple chart-toppers.[94] It received critical acclaim,[95] with Rolling Stone naming it "the best summer song of all time" in 2020.[96] Her collaboration with Maroon 5, "Girls Like You," also reached number one the Hot 100 chart, extending her record among female rappers[97] and also making her the sixth female artist to achieve three number-one singles on the chart during the 2010s.[98] The song's music video has received more than 2.4 billion views on YouTube, making it the most viewed video of 2018,[99] and was the fifth-best selling song of the year globally.[100] With "Girls Like You" following "I Like It" at the top of the Billboard Radio Songs chart, Cardi B became the first female rapper to ever replace herself at number one on that chart.[101] The single spent seven weeks atop the Hot 100, making Cardi the female rapper with the most cumulative weeks atop the chart, with eleven weeks.[102][103] It spent 33 weeks in the top 10, tying both Ed Sheeran's "Shape of You" and Post Malone and Swae Lee's "Sunflower" for the longest top 10 run in the chart's archives at the time.[104][105] In October 2018, Invasion of Privacy was certified double platinum by the RIAA. With the thirteen tracks, she became the first female artist to have all songs from an album certified gold or higher in the US.[106]

Cardi B received the most nominations for the 2018 MTV Video Music Awards with 12 mentions—including for Video of the Year, winning three awards.[107] She also tied with Drake for the most nominations at the 2018 American Music Awards. She won three AMAs and performed at the ceremony.[108][109] Her single "Money" earned her fourth Video Music Award for the clip where she portrays a statue in a glass case. Her collaboration with DJ Snake "Taki Taki" topped the charts in a number of Hispanic countries, made Cardi the first female rapper to top the Spotify Global 50 chart,[110] and has garnered more than 1.8 billion views. Both singles were certified multiple-platinum by the RIAA.[111] People en Español named her Star of the Year,[112] and Entertainment Weekly deemed her "a pop culture phenomenon", as she was named one of "2018 Entertainers of the Year."[113]

On November 30, 2018, Cardi B was honored at Ebony's annual Power 100 Gala.[114] Cardi ranked fifth on the 2018 Billboard Year-End Top Artists chart, while Invasion of Privacy ranked sixth. She achieved the most-streamed album of the year by a female artist globally in Apple Music,[115] and ranked as the most streamed female artist of the year in the United States in Spotify.[116] Editorial staff from Apple Music and Billboard named "I Like It" the best song of 2018,[117][118] while Time magazine and Rolling Stone named Invasion of Privacy the best album of the year.[119][120] Also in 2018, Time included her on their annual list of the 100 most influential people in the world.[121] In its decade-end review article, NME stated that the era secured "her crown as the new Queen of Rap."[122]

2019–present: Hustlers and Rhythm + Flow
Cardi B performing in July 2019

Cardi B received five nominations at the 61st Grammy Awards, including for Album of the Year, Best Rap Album and Record of the Year ("I Like It").[123] She became the third female rapper to be nominated for Album of the Year, following Lauryn Hill (1999) and Missy Elliott (2004).[124] On February 10, 2019, she then performed at the award ceremony, where she wore three vintages Thierry Mugler couture looks during the telecast and became the first female rapper to win Best Rap Album as a solo artist.[125] As for a different honor event, Cardi B also led the 2019 Billboard Music Awards nominations, with 21, the most nominations in a single year ever by a woman and the third most nominations in a year ever (behind Drake and The Chainsmokers, who both had 22 in a year).[126] She ended up winning six awards, including for Top Hot 100 Song, bringing her career total wins to seven—the most of any female rapper in history.[127] An article by Omaha World-Herald called her "the biggest rapper in the world."[128]

On February 15, 2019, Cardi B released "Please Me", a collaboration with Bruno Mars, which became her seventh top-ten song on the Hot 100, reaching number three.[129] The song marked Cardi and Bruno's second collaboration, following "Finesse" in 2018. The official music video was released two weeks later.[130] On March 1, Cardi set a new attendance record at the Houston Livestock Show and Rodeo, with 75,580 fans in the audience.[131] With "Backin' It Up", "Twerk" and "Money", Cardi became the first female artist to occupy the top three on the Billboard Mainstream R&B/Hip-Hop airplay chart.[132] Her following single titled "Press" was released on May 31, 2019.[133] The parental-advisory labeled music video marked her directorial debut being credited as co-director and was released on June 26, 2019.[134] It had its debut performance at the 2019 BET Awards, where she won Album of the Year.[135] During the summer of 2019 she embarked on an arena tour.[136]

Cardi B made her film debut in Hustlers directed by Lorene Scafaria, opposite Jennifer Lopez, Constance Wu, and Lili Reinhart.[137] The film was released on September 13, 2019 to critical acclaim.[138] Cardi B, along with Chance the Rapper and T.I., were confirmed as judges for the Netflix series Rhythm + Flow, a ten-part hip-hop talent search that premiered on October 9, 2019, which she also executive produced.[139][140] She will next appear in F9, which is set to be released on April 2, 2021, by Universal Pictures.[141] In September 2019, Cardi B became the highest-certified female rapper of all time on the RIAA's Top Artists (Digital Singles) ranking, with 31.5 million certified units, also being the ninth highest-certified female artist overall.[111] Forbes has recognized her as one of the most influential female rappers of all time.[142] In December 2019, Cardi B embarked on her first tour of Africa, performing in Nigeria and Ghana.[143] Her collaboration "Clout" was nominated for a Grammy Award for Best Rap Performance.[144] She was the most streamed female rapper of 2019 in the US, according to Spotify.[145] In March 2020, Cardi B created a reaction video about the coronavirus pandemic. DJ iMarkkeyz, a Brooklyn DJ known for turning memes and online moments into full-length songs, created a track, based on her reaction titled "Coronavirus", which became an internet meme and was released to music platforms.[146] Netflix announced the return of Rhythm + Flow for 2021 featuring her.[147]

Artistry

Influences

In Billboard's "You Should Know" series, Cardi B said the first albums she ever purchased were by American entertainers Missy Elliott and Tweet, respectively.[10] She has credited Puerto Rican rapper Ivy Queen[148] and Jamaican dance hall artist Spice[149] as influences, as well as Lady Gaga,[150] Lil' Kim,[151] Madonna,[16] and Selena.[152]

When asked about the initial direction for her music, Cardi B said in an interview, "When I first started rapping [...] I liked certain songs from Khia and Trina, and they [were] fighting songs. I haven't heard fighting songs for a very long time," crediting the two female rappers for her aggressive rap style. She continued, saying "a lot of girls they cannot afford red bottoms, a lot of girls they cannot afford foreign cars [...] but I know that every girl has beef with a girl [...] I know that every bitch don't like some bitch, and it's like 'that's what I wanna rap about.'"[153][154] She also credits growing up in the South Bronx and real life experiences as influences for her songwriting; "I wouldn't be able to rap about the things that I rap about now [if I hadn’t grown up there]."[16]

Musical style

Her first studio album, Invasion of Privacy, is primarily a hip hop record, which comprises elements of trap, Latin music, and R&B.[87][155] Consequence of Sound described her flow as "acrobatic and nimble."[156] AllMusic editor David Jeffries called Cardi B "a raw and aggressive rapper in the style of Lil' Kim and Foxy Brown."[5] Stereogum called her voice "a full-bodied New Yawk nasal bleat, the sort of thing that you've heard if someone has ever told you that you stupid for taking too long at swiping your MetroCard." They continued to call her voice "an unabashedly loud and sexual fuck-you New York honk—that translates perfectly to rap."[157] In a 2017 Complex article about her, the editor wrote "unapologetic does not begin to describe the totally unfiltered and sheer Cardi B-ness of Cardi B's personality. She's a hood chick who's not afraid to be hood no matter the setting. Cardi B is Cardi B 24/7, 365, this is why she resonates with people, and that same energy comes out in her music."[158] Her flow has been described as aggressive.[159][160] Cardi B has defended her musical content primarily comprising sexually-charged lyrics—like most contemporary female rappers; she stated that the content "seems like that's what people want to hear", since she faced negative reactions after releasing her more emotional song, "Be Careful."[161][162]

Other ventures

In February 2017, she partnered with M.A.C and Rio Uribe's Gypsy Sport for an event for New York Fashion Week.[48] During an April 2017 interview with HotNewHipHop, Cardi B spoke on being rejected by fashion designers.[163] Her April appearance in i-D's "A-Z of Music" video was sponsored by designer Marc Jacobs,[53] and she made the cover of The Fader's July/August 2017 Summer Music issue.[66] Tom Ford's Cardi B-inspired lipstick, and named after her, was released in September 2018. It sold out within 24 hours.[164] In November, she partnered with Reebok, promoting the brand's Aztrek sneaker.[165] The same month she released a clothing line collection with Fashion Nova.[166]

Cardi B teamed up with Pepsi for two television commercials, which aired during the Super Bowl LIII and the 61st Annual Grammy Awards.[167] In early 2019, Cardi also joined other hip hop artists (including her husband Offset, as part of Migos) in releasing her flavors of snack food Rap Snacks. Her flavors include Cheddar BBQ and Jerk BBQ chips, as well as Honey Drip Butter and Habanero Hot Cheese popcorn. The bags' artwork were inspired by the cover of Invasion of Privacy.[168]

Public image

Cardi B identifies as a feminist.[169][170] The New York Times wrote "on Love & Hip Hop: New York some viewers saw her as a hero of female empowerment, as she made pronouncements such as "Ever since I started using guys, I feel so much better about myself. I feel so damn powerful."[171]

Political statements

Cardi B has been called "unabashedly, directly political"[14] and often uses social media to advocate for causes she believes in, such as gun control.[172] During the 2016 presidential primaries, she warned her fans of Donald Trump's immigration policies and encouraged them to vote for Senator Bernie Sanders.[173][174] At the Grammy Awards in 2018, she appeared in a video along with Hillary Clinton to narrate a portion of Fire and Fury, Michael Wolff's insider's account of Trump's administration, and stated "Why am I even reading this shit? I can't believe this. I can't believe—this is how he really lives his life?"[175] Cardi B endorsed Sanders once again in his second bid for the presidency in the 2020 United States presidential election, while praising U.S. Representative Tim Ryan.[176] She also stated that one of the reasons for her endorsement is Sanders' long-time involvement in supporting underprivileged minorities and "people getting Medicare because he knows they can't afford it,"[4] while Politico website argued that she "might be one of Bernie's most powerful 2020 allies."[177]

She has praised President Franklin D. Roosevelt for advocating for the Social Security program and the New Deal project in general[178] and has noted her admiration for his wife Eleanor Roosevelt's humanitarianism and advocacy for African-Americans.[179] She said of Franklin D. Roosevelt, "he helped us get over the Depression, all while he was in a wheelchair. Like, this man was suffering from polio at the time of his presidency, and yet all he was worried about was trying to make America great—make America great again for real. He's the real 'Make America Great Again,' because if it wasn't for him, old people wouldn't even get Social Security."[180] Sanders himself has praised Cardi B for her "leading role" in calling attention to Social Security.[181] During the 2018–19 United States federal government shutdown she released a video on Instagram, where she said "our country is a hellhole right now".[182]

Controversies

Cardi B caused significant controversy after throwing one of her shoes at, and attempting to physically fight, Nicki Minaj at an after-party hosted by Harper's Bazaar during New York Fashion Week 2018.[183] She later stated that Minaj had previously "liked" comments made by other users on social media, who spoke negatively about Cardi B's abilities to take care of her newly born daughter.[184] Minaj denied the accusations.[185][186] Cardi B covered the spring fashion issue of Harper's Bazaar in early 2019, featuring her in a Cinderella-themed photo shoot wearing a red gown and leaving a shoe behind, which some writers found similar to the aftermath of the incident.[187]

After the release of "Girls" in May 2018, a collaboration where she had a featured verse, Cardi B responded to the accusations of the song trivializing and sexualizing LGBT relationships. She stated on Twitter, "We never try to cause harm or had bad intentions with the song." Cardi B then went on to say, "I personally myself had experiences with other women."[188]

In March 2019, a live-stream from Instagram resurfaced from 2016 featuring Cardi B claiming that in the past she "had drugged and robbed men" who willingly came with her to hotel rooms for sex.[189] She stated that the men she referred to were "conscious, willing and aware";[190][191] they were getting "twisted in the club" before approaching her, and denied putting anything on a man's drink. She added that she took some money from them because they "wasted her time" by falling asleep, and "kept coming back."[192] She concluded saying that at the time she "had very limited options" to survive, and feels "a responsibility not to glorify it."[190]

Fashion

Cardi has a noted affinity for Christian Louboutin heels, a running theme in her song "Bodak Yellow".[63] She has also mentioned her affinity for cheap, fast fashion brands stating "I don't care if it cost $20 or $15. If it looks good on me, it looks good on me".[193] In November 2018 she released a clothing line collection with Fashion Nova.[166] Cardi wore vintage Thierry Mugler to the 2018 Grammy Awards. An article from Vogue noticed Cardi B "is famous for her statement getups—whether she's rocking archival Mugler on the red carpet, or dripping in Chanel while sitting courtside at a basketball game."[194]

In 2019, the Council of Fashion Designers of America included her on their list of "28 Black Fashion Forces".[195] In 2019, she became the first female rapper in the United States to appear on the cover of Vogue. Photographed by Annie Leibovitz, the cover features her in a red and white Michael Kors dress and matching red Jimmy Choo shoes, while holding her daughter, Kulture.[196]

Impact

Multiple publications, including Billboard, The Hollywood Reporter and Entertainment Weekly, have called her "Hip Hop's Reigning Queen" since the release of Invasion of Privacy.[139][197][198][199][200] An article from Uproxx noted Cardi B for promoting up-and-coming female rappers; "[she is] choosing to use her position at the height of stardom to open doors for other women to flourish in hip-hop at a greater level than any since the Golden Era and "Ladies First." This is something of a departure from tradition; for the decade previous to Cardi's precipitous come-up, it seemed hip-hop had an unspoken, Highlander-esque rule in place regarding women."[201] The New Yorker also credited her for "changing a genre that has rarely allowed for more than one female superstar at a time."[202] Billboard editors stated that with "Bodak Yellow"'s commercial success, "she left an indelible mark on the summer of 2017, not only because she rewrote history, but she gave hope to the have nots...".[203] "I Like It" became the first Latin trap song to reach number one on the Hot 100, which reflected "the times, the moment and the new openness of the world" towards Spanish-infused music in streaming services according to the magazine.[1]

NPR defined "Cardi B effect" as "a branding power rooted in specific authenticity, created and permeated by rapper Cardi B" and noticed that with her breakthrough, "brands finally started to become hip to [her] effect, noticing the cultural markers outside of the rap world that were proving it wasn't limited to clubs, concerts and radio."[204] Business magazine Inc. stated that her success "shows how social media changed everything we knew about traditional marketing and media", which no longer relies on a "well-thought marketing scheme or millions of dollars in advertising."[205] Articles by Vogue and The Telegraph have referred to her as a "fashion icon for our times."[206][207] In 2019, a life-sized sculpture of her was on display at the Brooklyn Museum, as part of Spotify's RapCaviar "Pantheon".[208] Bloomberg reported that her data bill helped to boost Ghana's GDP growth in 2019, after it was part of a concert tour.[209] She inspired the creation of the sitcom Partners in Rhyme, executively produced by MC Lyte about a young woman in high school who "aspires to be the next Cardi B."[210] Singer-songwriter Rosalía has cited her among her influences.[211]

Achievements
Cardi B at Pinnacle Bank Arena in 2019
Main article: List of awards and nominations received by Cardi B

Cardi B is the recipient of numerous accolades, including a Grammy Award, seven Billboard Music Awards, five Guinness World Records, four American Music Awards, four MTV Video Music Awards, four BET Awards, and eleven BET Hip Hop Awards. Time included her on their annual list of the 100 most influential people in the world in 2018.[121] She received the ASCAP award for Songwriter of the Year in 2019.[212]

Cardi B is the female rapper with the most Billboard Hot 100 number one singles with three,[94] and the one with the most total weeks on the top position with eleven.[102] "Bodak Yellow"—certified nonuple platinum by the Recording Industry Association of America (RIAA)—became the highest-certified single by a female rapper.[213] "I Like It" became the first song led by a female rapper to surpass a billion streams on Spotify, also making her the first woman in hip hop with multiple billion-streamers on the service, with a total of three so far.[214][215] Invasion of Privacy was the top female rap album of the 2010s, according to the Billboard 200 decade-end chart.[216] It also became the longest-charting debut album by a female rapper on the Billboard 200,[217] and the most-streamed album by a female rapper on Spotify.[218] Invasion of Privacy—which made her the first female rapper to win the Grammy Award for Best Rap Album as a solo artist—became the first female rap album in fifteen years to be nominated for a Grammy Award for Album of the Year.[124][219] Rolling Stone and Billboard ranked her debut album number 13 and 34 on their critics' lists of best albums of the 2010s respectively, both the highest rank for a female rapper for the decade.[220][221]

Personal life

Cardi B is Catholic;[222] she has mentioned her "strong relationship" with God in interviews, often saying that she directly communicates with God.[223][224][225]

As of early 2017, Cardi B began publicly dating fellow American rapper Offset, of the southern hip hop group Migos.[63] When speaking on her relationship with Offset, Cardi B told The Fader, "It's been a blessing, me meeting him and meeting his friends. I see how hard they work. And that motivated me to work even harder. And I see how good things are going for them and how popping it is to be number one. And I'm like, I want that. A lot of people just see they jewelry and they money, but I don't think a lot of people see how hard they work for that shit every single day."[2] Cardi B and Offset became engaged on October 27, after Offset proposed to Cardi B at the Wells Fargo Center in Philadelphia, during the Power 99 Powerhouse concert.[226] On April 7, 2018, Cardi B revealed that she was pregnant with Offset's child on Saturday Night Live.[227] On June 25, 2018, TMZ found a marriage license revealing Cardi B and Offset had secretly married in September 2017 privately in their bedroom. Cardi B later went on to confirm this revelation in a social media post.[228] In July 2018, Cardi B gave birth to her first child, a daughter named Kulture Kiari Cephus.[229] In December 2018 she announced on Instagram that she and Offset had broken up, though the pair later reunited.[230][231] In February 2019, the couple made a public appearance for the Grammys.[232] He accompanied her on the stage during her acceptance speech for Best Rap Album.[233]

Cardi B's younger sister, Hennessy Carolina, also has a strong following on social media and has accompanied her to award shows, such as the 2017 Grammy Awards.[234]

In an interview in 2018, Cardi talked about being Afro-Latina and Afro-Caribbean:

We are Caribbean people [...] Some people want to decide if you're black or not, depending on your skin complexion, because they don't understand Caribbean people or our culture. I feel like people need to understand or get a passport and travel. I don't got to tell you that I'm black. I expect you to know about it. When my father taught me about Caribbean countries, he told me that these Europeans took over our lands. That's why we all speak different languages [...] Just like everybody else, we came over here the same way. I hate when people try to take my roots from me. Because we know that there's African roots inside of us...[235]

She has been a resident of Edgewater, New Jersey, renting an apartment for $3,000 a month that she says would be twice as much in Manhattan for an equivalently sized unit.[236][237]

Cardi has opened up about the #MeToo movement and being sexually assaulted.[238][239][240][241]

On October 1, 2018, Cardi B agreed to meet with investigators at a Queens police station, in connection with an alleged attack she ordered on two bartenders. Cardi B's denied involvement through her attorney.[242] She was charged with two misdemeanors: assault and reckless endangerment.[243] Cardi B appeared in court for her arraignment on December 7, 2018, after she failed to show up for the originally scheduled date due to a scheduling conflict, according to her attorney. She was ordered by the judge to avoid having any contact with the two bartenders. She was released by the judge despite prosecutors requesting bail to be set at $2,500.[244][245] On June 21, 2019, a jury indicted Cardi B on 14 charges, including two counts of felony assault with intent to cause serious physical injury, stemming from the incident.[246][247] She was arraigned on June 25, 2019 and pleaded not guilty on all charges.[248]

Discography
Main article: Cardi B discography

Studio albums

Filmography
Television
Year Title Role Notes
2015–17 Love & Hip Hop: New York Herself Main cast, seasons 6–7
2015 Uncommon Sense with Charlamagne Season 1, episode: 23
2016 Kocktails with Khloé Season 1, episode: "Khloé Kardashian Spills the Tea"
2017 Being Mary Jane Mercedes Season 4, episode: "Getting Real"
Hip Hop Squares Herself, panelist Season 1, episodes: "Ray J vs Princess Love", "Jessica White vs Joe Budden"
2018 Saturday Night Live Herself, musical guest Episode: "Chadwick Boseman/Cardi B"
The Tonight Show Starring Jimmy Fallon Herself, co-host Episode: "Cardi B/John Mulaney"
2019 Untold Stories of Hip Hop Herself Episode: "Cardi B & Snoop Dogg"
Rhythm + Flow Herself, judge Netflix, also executive producer
Films
Year Title Role Notes
2019 Hustlers Diamond
2021 F9 Leysa Post-production

Concert tours

Headlining

  • 2019 Arena Tour (2019)[136]

Supporting

  • The Lox – Filthy America... It's Beautiful (2017)

See also

References
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