Redskins (confectionery)

Redskins are a red, raspberry-flavoured chewy confectionery manufactured in New Zealand by Nestlé under their Allen's brand.

The confectionery is sold as elongated bars which are individually twist-wrapped in paper, weighing approximately 10 grams each. Multi-packs and Redskin lollipops are also available.

Branding controversy

In 1996, a complaint was made to the New Zealand Advertising Standards Complaints Board about a Redskins advertisement aired on New Zealand television. The advertisement featured comedian Mark Wright dressed in American Indian clothing and assuming an accent. A mock drumbeat featured on the soundtrack. Despite protest from Nestlé New Zealand that the advertisement was inoffensive, the Board upheld the complaint.[1]

Redskin packaging formerly featured a photo of a Native American wearing a traditional headdress. This was replaced in the late 1990s by a more neutral red character.

In June 2020 the company announced that, along with Chicos, Redskins would be renamed as the name was “out of step with company values”; 'redskin' has been interpreted as a derogatory term for Native Americans. This was in the wake of widespread name changes following the George Floyd protests.[2]

See also

References
  1. Kennedy, E. 'Complaints board upholds ruling against sweets ad', The Dominion, 1 July 1996.
  2. http://www.mygc.com.au/lollies-to-undergo-name-changes-because-of-offensive-overtones/


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