Rebirth (song)

"Rebirth" (Korean: 환생; RR: Hwansaeng) is a song originally written and recorded by South Korean singer and record producer Yoon Jong-shin for his fifth studio album Woo (Stupid) in April 1996. Originally a retro-influenced doo-wop record composed by both Yoon and songwriter You Hee-yeol, the song was later rearranged by singer-songwriter Henry Lau as part of his collaboration with Yoon Jong-shin for the V Live-exclusive show Snowball Project in 2017. It was eventually given to girl group Red Velvet, whom covered and released the song on August 18, 2017 through their label's STATION Season 2 project, becoming the twenty-first digital single for the season and seventy-second overall. It was also the group's second release through the digital project, after "Would U" in April 2017.[1][2] The song achieved minor success, peaking at number seventy-eight and twenty-five on the Gaon Digital Chart and the Billboard World Digital Songs chart respectively, becoming their lowest charting single on both charts to date.

"Rebirth"
Single by Red Velvet
ReleasedAugust 18, 2017
Format
Recorded2018
StudioSM Studios, South Korea, Seoul
Genre
Length3:33
Label
Songwriter(s)
Producer(s)
Henry Lau
Red Velvet singles chronology
"Red Flavor"
(2017)		 "Rebirth"
(2017)		 "Peek-A-Boo"
(2017)
Music video
"Rebirth" on YouTube

Background and release

Together with Yoon Jong-shin and his artist Parc Jae-jung, Henry introduced Snowball Project – a show which "depicts the musical journey" of Parc Jae-jung and NCT's Mark through a special Naver V app video on Jun 28, 2017. This resulted in a collaboration between the two artists, titled "Lemonade Love", which was eventually released on July 21 as a digital single through SM Entertainment's STATION season 2.[3][4] Both Henry and Yoon Jong-shin eventually continued the project with the plan to rearrange their other label's composition into new digital singles, with Henry recruiting Red Velvet and Yoon Jong-shin recruiting PERC%NT, Jang Jane and Giant Pink for the project. Henry eventually rearranged "Rebirth" for the girl group, while Yoon Jong-shin chose the group's 2015 hit single "Dumb Dumb" to rework. The group's rendition was eventually released as a single through SM Station on August 18, 2017, coinciding with the release of Mystic's rendition to "Dumb Dumb".[5][6]

Music video

A slow-motion video for the song was premiered on the same release day. Fellow labelmate Shindong from Super Junior took part in directing the music video, which depicts the members of Red Velvet play the roles of female students whose hearts start to race when their teachers enter the room.[7]

Track listing
No.TitleLength
1."Rebirth"3:33
2."Rebirth (Instrumental)"3:33
Total length:7:06

Charts
Weekly chart performance of "Rebirth"
Chart (2017) Peak
position
South Korea (Gaon)[8] 78
US World Digital Songs (Billboard)[9] 25

References
  1. "Rebirth - RedVelvet - Shin0Kim". www.shin0kim.com. Retrieved 2020-04-07.
  2. SMTOWN (2017-08-14). "[#STATION] #RedVelvet(@RVsmtown) '#환생(#Rebirth)' 2017.08.18 6PM(KST)pic.twitter.com/hura2IEy7g". @SMTOWNGLOBAL. Retrieved 2020-04-07.
  3. "[V Report Plus] Henry explains meaning of 'Snowball Project'". kpopherald.koreaherald.com. Retrieved 2020-06-24.
  4. "Lemonade Love". www.melon.com (in Korean). Retrieved 2020-06-24.
  5. Custodio, Emily Joy (2017-08-16). "Red Velvet Makes Their Own Rendition Of Yoon Jong Shin's 'Rebirth' In SM Station Season 2". Music Times. Retrieved 2020-06-24.
  6. "LISTEN 012 Dumb Dumb". www.melon.com (in Korean). Retrieved 2020-06-24.
  7. "Watch: Red Velvet Members Are Adorable Schoolgirls In Love In "Rebirth" MV". Soompi. 2017-08-18. Retrieved 2020-04-07.
  8. "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2020-04-07.
  9. "Red Velvet". Billboard. Retrieved 2020-04-07.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.