Prambors FM
Prambors FM is a commercial radio network based in Jakarta, Indonesia. Launched on March 18, 1971 in Jakarta, the purpose of station was to play pop music with their target audience being teenagers and young adults. Prambors is known as a teen icon in Indonesia throughout the 80's and 90's. It is owned and operated by Mahaka Media under its arm Mahaka Radio Integra (formerly Masima Contents + Channels, later Masima Radio Network).
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| Type | Contemporary hit radio, American Top 40 |
|---|---|
| Country | |
First air date | 18 March 1971 |
| Slogan | Hits Terbaik Dunia (The World's Greatest Hits) Indonesia's No. 1 Hits Music Station |
| Radio stations | see below |
| Headquarters | Jl. Adityawarman 71 Melawai, Kebayoran Baru, South Jakarta |
Broadcast area | Nationwide (see below) |
| Owner | Mahaka Radio Integra (PT Radio Prambors) |
| Parent | Mahaka Media |
Official website | www |
| Language | Indonesian, English |
History
The station was founded by Imran Amir, Mursid Rustam, Malik Sjafei, Bambang Wahyudi, and Tri Tunggal. During the late 1960s, Prambors is the nickname one of the gangs from Menteng, in downtown Jakarta. Prambors is an abbreviation of Prambanan, Mendut, Borobudur & Sekitarnya, the name of several streets in Menteng, Central Jakarta. Starting from being amateur station, Prambors changed its name commercially due to government laws, with the name PT Radio Prambors. The radio network was launched in 1970 and incorporated in 1971 as Prambors Rasisonia.
Program
Prambors has had many creative programs throughout the years. Prambors started the careers of singers such as Chrisye because of their LCLR (Lomba Cipta Lagu Remaja) in 1977. In the 1980s, the Catatan Si Boy drama series was the Jakarta's favorite radio program. Due its success on the radio, CSB made the series in to a box office movie. Beside on-air programs, Prambors has off-air programs such as Prambors Nite and Tenda Mangkal -which are a crowd favorite.
Announcers
Prambors' radio DJs, or known as Wadyabala Prambors, has always been a young adult. It helps keep Prambors fresh, splashy and suited to young lifestyle. In the 1970s, Warkop Prambors was the radio's most successful announcer, and he became comedian and actor after his career at Prambors. In the 1980s, Prambors had Pepeng, Sys NS, Jimmy Gideon, Nana Krip, Krisna Purwana, Muthia Kasim and also Ferdy Hasan, Rebecca Tumewu, Fla Priscilla in the 1990s who had very successful careers as television presenters after Prambors.
Radio Stations
Prambors has nine stations all over Indonesia:
- Jakarta (102.2 FM, call sign PM2FGK)
- Bandung (98.4 FM, call sign PM3FXJ)
- Semarang (102.0 FM, call sign PM4FUY)
- Surakarta (99.2 FM, call sign PM4___)
- Surabaya (89.3 FM, call sign PM6FUE)
- Yogyakarta (95.8 FM, call sign PM5FTZ)
- Medan (97.5 FM, call sign PM3FAO)
- Makassar (105.1 FM, call sign PM8FOI)
- Manado (103.6 FM, via Memora FM)