PM2FGR

PM2FGR (106.6 FM), on-air name 106.6 V Radio, is a radio station in Jakarta, Indonesia. V Radio focused on 80s and 90s music, although 2000s and 2010s songs are also played in weekdays. MNC Networks owns this station. [1]

PM2FGR
CityCentral Jakarta, Jakarta Province
Broadcast areaJabodetabek and surrounding regencies
Branding106.6 V Radio
Slogan"The Voice of Inspiring Woman" (2011-2017)
Lagu hitsnya beda! (2017-present)
Frequency106.6 FM
First air dateAs DMC: unknown

As S Radio: mid 1990s
As Muara Radio: 2005
As M Radio: early 2010

As V Radio: 14 February 2011
Last air dateAs S Radio: 2005

As Muara Radio: early 2010

As M Radio: December 2010
FormatAdult contemporary, Adult hits, Classic hits
Language(s)Indonesian
ERP(estimated) 60 kW
HAAT(estimated) 288 m
ClassB
Former frequencies107.9 FM (1990s-2004)
OperatorPT Radio Sabda Sosok Sohor
OwnerMNC Networks
Sister stations97.1 RDI, MNC Trijaya 104.6 FM, 88.4 Global Radio
Websitehttp://vradiofm.com

History

This radio started with DMC Radio branding until mid 1990s. Later, this radio rebranded as S Radio, focusing at celebrity news and infotainment format like 101.1 Showbiz Tsismis in Manila at that time.[2] S Radio's music was similar with Prambors and CHR stations at the time. S Radio was mentioned in Jakarta Undercover 2 book, popular book that revealed Jakarta's nightlife at that time. [3] In 2004, S Radio moved to 106.6 FM after years in 107.9 FM.
Later in 2005, Muara Radio (previously on 90.4 FM) acquired this frequency with its dangdut music format. Muara Radio abandoned this format in 2010, rebranded into 106.6 M Radio (initial of Muara) with no dangdut music. In 2010, MNC Networks acquired the station to replace Women Radio (PM2FGF) that was leased to non-group owner.[4]

V Radio Era

At the first 6 years, V Radio focused on content for women, hence its tagline "The voice of inspiring woman". Some programs related to women and mothers were held, including talks and off-air activations.
In 2017, V Radio changed its tagline as Lagu Hitsnya Beda due to playlist focus to 80s and 90s song, also started targeting men in its programming. V Radio was the first to reborn slow adult contemporary radio in Jakarta, after Delta FM's re-branding, followed by Kis FM. Unlike its rival Most Radio which played 80s, 90s with some rock, metal and Camajaya with some rock and roll, country, oldies, 00s and 60s-70s, V Radio focused on slow and relaxing music, also plays 2000s and 2010s music on the weekdays.

Facilities

V Radio's office is in MNC Tower, Jl.Kebon Sirih No.17-19, Menteng, Central Jakarta. Its transmitter is possibly in Kebon Jeruk, West Jakarta, sharing the same site with RCTI transmitter. As the result, V Radio possibly has the highest HAAT in Jakarta. Although the transmitter is there, the radio is licensed in East Jakarta due to S Radio's office in that city.

References
  1. "Ultah ke-6, V Radio Fokus Sajikan Musik Era 80-90an : Okezone Celebrity". Celebrity.okezone.com.
  2. Ricky (12 March 2013). "Radio Branding Materials: Sticker - S Radio 107.9 FM Jakarta (awal 2000an)". Radiobrand,aterials.blogspot.com.
  3. Emka, Moammar (1 December 2003). "Jakarta undercover 2: Karnaval malam". Google Books.
  4. "The Beginning of Out Performance" (PDF). Webclient.okezone.com. 2010. Retrieved 20 May 2018.
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