Pepsi Philippines

Pepsi-Cola Products Philippines, Inc. (PCPPI) (PSE: PIP) is a Philippines-based company engaged in the bottling and distribution of PepsiCo beverages in the Philippines since 1989.

Pepsi Philippines
Subsidiary, Public
Traded asPSE: PIP
Founded1989
HeadquartersMuntinlupa, Metro Manila, Philippines
Area served
Philippines
Key people
Oscar S. Reyes (Chairman)
Yong-Sang You (CEO)
Samudra Bhattacharya (President)
Imran Moid (CFO)
ProductsSoft drinks
ParentLotte Chilsung
PepsiCo
Websitewww.pepsiphilippines.com

History

Pepsi-Cola Products Philippines, Inc. (PCPPI) was established in 1989 as Premier Beverages by Luis Lorenzo, Sr. to acquire the bottling and distribution rights to PepsiCo beverages in the Philippines.

In 1997, the Guoco Group acquired Lorenzo’s holdings in PCPPI. Under Guoco management, ₱700 million was spent in 1998 to upgrade the facilities of PCPPI. In 2000, PepsiCo paid P 2 billion to the Guoco Group to acquire a 33% stake in PCPPI. News reports cited the rationale was to ensure PepsiCo had a continuing market for its concentrates, even if it meant infusing money into its licensed bottlers.[1]

PCPPI became listed in the Philippine Stock Exchange in 2008.[2]

In September 2010, Korean-based Lotte Chilsung Beverage Company Ltd. acquired 34% of PCPPI. The acquisition made Lotte Chilsung the largest shareholder in PCPPI. Lotte Chilsung agreed to pay P4.447 billion to buy the 1.27 billion shares from the Guoco Group.[3][4] In 2013, Lotte Chilsung increased its stake to 39%. As of March 2013, Netherlands-based Quaker Global Investments B.V. is the company’s second largest shareholder with 29.5%.[5]

Pepsi-Cola in the Philippines

On October 16, 1946, John Clarkin acquired a franchise to bottle and distribute Pepsi-Cola in the Philippines, establishing Pepsi-Cola Bottling Company of the Philippine Islands Ltd. Clarkin was an American who came to the Philippines as a member of the US Air Force during the close of World War II.[6][7] In the beginning, the company imported Pepsi-Cola until 1947, when its first bottling plant was established in Quezon City.

After Clarkin returned to the United States in 1957, PepsiCo International took over the Philippine operations. In 1983, the Philippine operations became a branch of PepsiCo’s New York office - renamed PepsiCo, Inc. (Philippine branch) - and operated until 1985. From 1985 to 1989, Pepsi-Cola Distributors of the Philippines, Inc., a group identified with Filipino businessmen Ernest Escaler and Eduardo Cojuangco, Jr., took over the Philippine franchise.

Incidents

Pepsi Number Fever , also known as the 349 incident, was a promotion held by PepsiCo in the Philippines in 1992, which led to riots and the deaths of at least 5 people.

Recent developments

In June 2013, PCPPI announced that the company would undertake the expansion of its production and distribution capabilities. PCPPI wanted to add three new lines in its existing manufacturing plants in Muntinlupa, Cebu City and Davao City within the year and open a new facility in Santo Tomas, Batangas by the following year. It also hoped to expand its current distribution network of 500,000 locations by about 12% within the year. About 70% of the company’s current sales come from carbonated drinks with the balance coming from non-carbonated drinks.[8][9]

In May 2015, PCPPI announced that it would begin the manufacture and distribution of Cheetos snacks in the Philippines by the end of the year.[10] The company commenced production at its new facility in Cabuyao, Laguna in February 2016 but would cease the operations in 2019.[11][12]

In December 12, 2019, Lotte Chilsung offered to buy 57.78% common shares of PCPPI. The acquisition would dilute public ownership of PCPPI, however Lotte Chilsung had indicated it had no plans to de-list PCPPI. At the time of the offer, Lotte Chilsung held 42.25% of PCPPI. In March 26, 2020, the Philippine Competition Commission cleared the acquisition.[13]

See also
  • Pepsi Hotshots (PBA team, 1990-1996)

References
  1. "PHNE: Business and Economy". www.newsflash.org.
  2. "Bloomberg - Are you a robot?". www.bloomberg.com.
  3. News, ABS-CBN. "Lotte Group buys 34.4% stake in Pepsi-Cola Phils". ABS-CBN News.
  4. "Korea's Lotte Chilsung to buy 34% of Pepsi Philippines". GMA News Online.
  5. "Lotte raises Pepsi stake".
  6. Orosa, Rosalinda L. "Pepsi launches coffee table book". philstar.com.
  7. "New Pepsi book out".
  9. "Pepsi-Cola Products Philippines allots P3.5 billion for 2014 expansion". GMA News Online.
  10. "PepsiCo creates snacks franchise in Philippines via drinks partner". bakeryandsnacks.com.
  11. ANC, Liza Reyes, ABS-CBN News; Cathy Yang. "Pepsi to manufacture Cheetos, Lay's in PH". ABS-CBN News.
  12. Dumlao-Abadilla, Doria (September 26, 2019). "Pepsi PH shutting down Cheetos snack food line in PH". Philippine Daily Inqurer. Retrieved May 28, 2020.
  13. Cigaral, Ian Nicolas (March 30, 2020). "PCC gives go-ahead to Lotte Chilsung's acquisition of Pepsi Philippines". The Philippine Star. Retrieved March 31, 2020.
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