Lotte Chilsung

Lotte Chilsung is one of the largest beverage manufacturers in South Korea and is part of the Lotte Corporation. The name "Chilsung" (chilseong, 칠성, 七星) means "Big Dipper" (literally, "seven stars"). The Chilsung's logo is an eponymous seven stars in a row.

Lotte Chilsung
Public
Traded asKRX: 005300
FoundedMay 1950 (original)
December 1974 (current form)
HeadquartersSeocho-dong, Seocho-gu, Seoul, South Korea
Number of employees
5040 (as of March 2012)
ParentLotte Corporation
Korean name
Hangul
롯데칠성음료
Hanja
롯데七星飮料
Revised RomanizationRotde Chilseong Eumnyo
McCune–ReischauerRotte Ch'ilsŏng Ŭmnyo
Websitelottechilsung.co.kr

History

Since the establishment and successful launch of Chilsung Cider, a lemon-lime soft drink, in 1950, Lotte Chilsung Beverage has been continuously developing and launching products in carbonated drinks, juices, coffee, tea, and water. In 1966, Lotte Chilsung began exporting its Chilsung Cider to Vietnam. In mid-1970s, the company began to achieve an international presence, entering into contracts with American companies such as Pepsi. In 1989, Lotte Chilsung acquired a JAS mark. In the late 1990s, Lotte Chilsung grew to be largest beverage company in Asia, holding 35% of the domestic market share.

Products

Carbonated drinks
Chilsung Cider vending machines

Since its launch in 1950, Chilsung Cider has been the representative drink of Korea, selling more than a million bottles. Other high-profile drinks include milk-soda Milkis, and through the partnership with US-based PepsiCo, Pepsi, Mountain Dew, Mirinda, and Tropicana Sparkling.[1]

Juices
A can of Sac Sac

Lotte Chilsung Beverage offers a range of natural fruit juices in orange, grape, apple, tangerine, pear, and mango flavors. In 1982, the company established a partnership with US-based Del Monte and now manufactures the well-loved Premium Orange and Del Monte Cold products. In 2009, the license for Tropicana was acquired and Tropicana Homemade style blends and other popular choices were produced.

Coffee and tea

The lineup in coffee include Let's Be, South Korea's No. 1 canned coffee, Cantata, a coffee blend made with Arabica beans from plantations worldwide, and black tea drinks Ceylon Tea and Lipton.

Other beverages/bottled water

The 2% brands opened up near water products in 1999, while diverse assortments range from soy milks to traditional beverage and health drinks. Other varieties in the catalog include the sports drink Gatorade; the carbonated water Trevi; Icis, the purified water; and France-imported Evian and Volvic.

Alcoholic drinks

Lotte Chilsung Beverage has been marketing Scotch Blue, Korea's local whiskey brand, along with fruit liquor, traditional Mirin, and other alcoholic beverages. Other alcoholic drinks include Cheoeumcheoreom ("Like the first time"), which is the world's first soju made of alkaline-reduced water, cheongju Baekhwasubok, plum liquor Seoljungmae Plus, and South Korean wine Majuang.

See also

References
  1. "Lotte Chilsung Beverage". Archived from the original on 2014-08-08. Retrieved 2014-08-03.
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