New York & Company

New York & Company, Inc. (NY&C) is an American wear-to-work retailer for women. New York & Company apparel and accessories are sold through a nationwide network of retail stores, New York & Company Outlet Stores and through its e-commerce site. In November 2018 its name was changed to RTW Retailwinds, Inc.

RTW Retailwinds, Inc.
  • Lerner Shops (1918–1992)
  • Lerner New York (1992–2004)
  • New York & Company (2004–present)
Public
Traded asNYSE: RTW
Russell 2000 Index component
IndustryRetail
Founded1918
Headquarters330 West 34th Street
New York
Number of locations
553 (2011)[1]
Key people
Gregory J. Scott, CEO
ProductsWomen's Apparel & Accessories
RevenueUS$929.1 million (2016)
US$-15.4 million (2016)
US$-17.3 million (2016)
Total assetsUS$301.6 million (2016)
Total equityUS$79.17 million (2016)
Number of employees
5,885 (2017)
Websitewww.nyandcompany.com

NY&Co. headquarters are in New York City as is the flagship store located in the Manhattan Mall at 33rd Street and Sixth Avenue in the heart of Midtown Manhattan.

New York & Company was founded in 1918 as Lerner Shops by Samuel A. Lerner and Harold M. Lane in New York City. Samuel Lerner was the uncle of lyricist Alan Jay Lerner. In 1992, the company changed its name to Lerner New York and in 1995 to New York & Company. They have been publicly traded since 2004.

NY&C history
  • 1918 - The Lerner brothers, blouse manufacturers, opens the first Lerner Shops store in New York City; 18 more shops open later that year
  • 1930 - The first West Coast Lerner Shops location opens in Los Angeles, California
  • 1985 - Limited Brands purchases the company
  • 1992 - The company changes its name to Lerner New York
  • 1995 - The company changes its name to New York & Company, one of several labels Lerner New York carries
  • 2002 - New York & Company becomes an independent company when it is purchased from Limited Brands by Bear Stearns Merchant Banking[2]
  • 2004 - New York & Company goes public[3]
  • 2005 - Flagship NY&C store opens in New York City at 58th Street and Lexington Avenue
  • 2006 - E-commerce site nyandcompany.com is launched
  • 2010 - The New York & Company Outlet division is launched
  • 2012 - NY&C Beauty, including fragrance, lip, and nail products, is launched
  • 2013 - The Eva Mendes Collection,[4] an exclusive collection designed in collaboration with actress Eva Mendes, is launched nationwide
  • 2016 - CEO Gregory Scott and his company are featured in an episode of Undercover Boss.
  • 2017 - Gabrielle Union launches a collection of clothing under the New York and Company brand.[5]
  • 2018 - Kate Hudson intros her line and is Ambassador for their Soho Jeans line.[6]
  • 2018 - Rebranding of New York & Co to RTW Retailwinds [7]
  • 2020 - New York & Company announces that bankruptcy is probable due to COVID-19.

Celebrity advertisements

Celebrities who have appeared in advertisements for New York & Company include Eva Longoria,[8] Brooke Shields,[9] Iman, Cindy Crawford, Jennifer Hudson, Maria Menounos, Ellen Pompeo, Patrick Dempsey,[10] Eva Mendes and Gabrielle Union.

References
  1. "Company Information | RTW Retailwinds, Inc". nyandcompany.gcs-web.com.
  2. Bear Stearns Merchant Banking Announces Purchase of New York & Company
  3. New York & Company, Inc. Announces Pricing of Initial Public Offering.
  4. "Eva Mendes Gives Peek at New Line, Shares Beauty Tips". ABC News; Good Morning America. Retrieved 4 April 2014.
  5. "Gabrielle Union on Her New Fashion Collection, Sharing Clothes With Hubbie Dwyane Wade and Their Top L.A. Spots". The Hollywood Reporter.
  6. Edelson, Sharon; Edelson, Sharon (August 22, 2018). "Kate Hudson Partners With New York & Co. for Rtw Collection".
  7. "New York & Company, Inc. Announces Rebranding and Transformation". www.businesswire.com. September 11, 2018.
  8. Lockwood, Lisa. "New York & Co. Signs Eva Longoria" (08/11/2005). WWD.
  9. "Brooke Shields, Print Ad". https://www.imdb.com. External link in |website= (help)
  10. Marsi, Steve. "Ellen Pompeo and Patrick Dempsey For New York & Company: Holiday Style". Retrieved 6 November 2006.
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