L Brands

Bella Cabakoff was born in Williamsburg, Brooklyn and moved to Columbus as a toddler.[6] At age 21, she became the youngest buyer for the Lazarus department store chain. After spending over 20 years working for Lazarus, in 1951, she and her husband Harry Wexner opened a women's clothing store named Leslie's (after their son) on State Street. This store became the training ground for Leslie "Les" Wexner.

In 1963, he borrowed $5,000 from his aunt and $5,000 from the bank and opened a store at the Kingsdale Shopping Center in Upper Arlington, Ohio. This store was named "The Limited" because the store focused on clothing for younger women, unlike his parents' general merchandise store. Later in 1964, Bella and Harry closed their store to join their son in his venture.

The original board consisted of only the three family members and longtime friend Jim Waldron, who served as Senior Vice President. Bella Wexner served as secretary until her death in 2001, Harry as chairman (he served until his death in 1975), and Leslie, CEO from inception, who later succeeded his father as the chairman. As of 2014, he and his family continue to own 17% of LB. In 1969, Wexner took The Limited Brands public and sold 47,600 shares at $7.25 a share. In 1977, The Limited moved into its main headquarters on Morse Road in Columbus, from which L Brands still operates today. In 1982, The Limited was first listed on the New York Stock Exchange.[7]

The 1980s started a string of acquisitions. In 1982, the Victoria's Secret brand, store, and catalogue were purchased from Roy Raymond for $1 million.[8] Also in 1982, 207 Lane Bryant stores were purchased. In 1985, the exclusive Henri Bendel store on Fifth Avenue in New York City was purchased for $10 million and 798 Lerner stores for $297 million. Finally, in 1988, 25 Abercrombie & Fitch stores were purchased for $46 million. In 1996, The Limited ended its ownership of the A&F brand, when it was spun off into a publicly traded company.[9]

The 1990s saw the initial development of the Limited Too, Bath & Body Works, Structure, and Victoria's Secret Beauty. Later in 1998, several Bath & Body Works stores were converted to The White Barn Candle Company stores to begin a home fragrance brand.[10]

In 2005, Limited Brands purchased home fragrance manufacturer Slatkin & Company.[11]

On August 3, 2007, Limited Brands sold 75% ownership of its flagship Limited chain to buyout firm Sun Capital Partners, Inc. In 2010, the remaining 25% of shares were also purchased by Sun Capital. Stefan M. Selig from Bank of America was involved in these deals.[12] Following the sale of their namesake store, Limited Brands changed their company name to L Brands, as per the terms of the sale.[13] On January 7, 2017, The Limited closed all of its stores in the United States. The web retail operation, thelimited.com, was initially continued to be open for business and ship nationwide.[14] Despite this, The Limited online soon filed for bankruptcy and discontinued all services.[15] However, the brand was revived in mid-2017 by Sycamore Partners subsidiary Belk and Limited-branded merchandise is available on its website.[16]

On February 20, 2020, L Brands announced that it would sell its Victoria Secret division to Sycamore Partners, private equity firm. Under the agreement, Sycamore Partners would gain a 55% controlling sake in Victoria's Secret for about $525 million. L Brands would keep a 45% stake. leaving Bath & Body Works to potentially become L Brand's sole business. L Brands also announced that CEO Leslie Wexner was stepping down.[4] On May 4, 2020, L Brands and Sycamore Partners announced a "mutual termination" of their deal, and settlement of related litigation.[5]

At the May 14, 2020 virtual shareholders meeting, L Brands founder, CEO and board chair Les Wexner stepped down, Bath & Body Works CEO Andrew Meslow moved up to become CEO of L Brands and joined the board, and three directors stepped down. The company announced it would go forward with a spin off of Victoria's Secret as a stand alone company. It also announced it would close 250 Victoria Secret Stores and 50 Bath and Body Works stores.

Previous brands that were spun off include:

• Lane Bryant – sold in 2012 to Charming Shoppes
• Abercrombie & Fitch – acquired by The Limited in 1988 and went public as NYSE: ANF in 1996
• Lerner New York – sold and became New York and Company
• The Limited Too – Tween Brands, spun off in 1999 and now branded as Justice
• Galyan's – Majority interest sold in 1999, remaining shares sold in 2004, merged with Dick's Sporting Goods
• Structure – converted to Express Men, brand name later sold to Sears
• Aura Science – merged with Victoria's Secret Beauty
• Express – on May 15, 2007, Limited Brands sold a 75% stake in Express to Golden Gate Capital Partners[17]
• The Limited – on August 3, 2007, Limited Brands transferred 75% ownership of its flagship Limited chain to buyout firm Sun Capital Partners Inc.; in 2010, Sun Capital purchased the remaining shares.
• La Senza - sold to Regent in January 2019.

Brands that ceased operations:

• Henri Bendel (closed January 2019)