Mention (blogging)

The rise to prominence of Twitter from its launch in 2006 gave rise to using the at sign ("@") as a description for directing a public post to a particular user, especially for the purpose of replying to another user's post (i.e., "@janedoe"). Only after the usage of @ as a visual means of directing posts to specific users gained currency among Twitter users did Twitter developers begin to integrate the @ sign as a fundamental conversational tool on the site.

Initially, @ was used by Twitter users occasionally as shorthand for other words, such as location or time. The first person to use @ as a description of directing a post at another user was Robert S. Andersen ("rsa") on 2 November 2006;[1] initially, this usage made use of a space between the @ and the name, followed by a colon and the main content.

The first to propose a general syntax for directly addressing users in posts were Ben Darlow[2] and Neil Crosby,[3] and by January 2007, more Twitter users began to take notice of the practice with various degrees of acceptance;[4] within the year, the convention trended toward combining the @ and a Twitter username (as opposed to a real name) and prepending the combination to the beginning of a post in order to indicate a reply. Ultimately, they became colloquially known as "@replies" for their primary usage as replies to other users' posts. Twitter added support for "@replies" beginning in May 2008,[5] with any combination of @ with a username being turned into a hyperlink to the profile. On March 30, 2009, Twitter updated the feature and renamed it "Mentions" (i.e., to "mention" user "@janedoe") so as to include non-reply posts directed at individual users.[6]

Beginning September 2009, Facebook integrated the at sign as a mentioning feature; typing "@" in a post automatically initiates a drop-down autocomplete list containing names of "friends", groups and pages, which, after one being selected and the post published, links to the profile, group or page.[7]

The plus sign ("+") was utilized on Google+ to select a user or page.Wayback Machine[8]

Since the adoption of mention styles like that used on Twitter, mentions have also entered the vocal lexicon of Twitter users, with users, especially those who work in news broadcasting, announcing their presence and reachability on Twitter (e.g., "you can find me on Twitter 'AT' edshow") or presenting posts to Twitter by specific users ("'AT' janedoe writes: 'What will happen now?'").

The hyperlink created by appending @ to the front of a username is indexed by various third-party social media-oriented analytics applications to measure the influence of a mentioned user (e.g. Klout or The Washington Post's Mention Machine).