Mediahub

Mediahub launched in May 2005 in Wenham, Massachusetts as a media buying spinoff of IPG-owned Mullen, an advertising agency.[3] Its first standalone media accounts included Match.com, Timberland, and Ask.com.[3][4][5]

One of its first notable campaigns was developing a single-sponsor campaign for Match.com with the 2006 debut season of the TBS television program My Boys.[6]

In June 2006, Mediahub was selected as the media planner and buyer for insurance company MassMutual.[7]

In March 2012, National Geographic Channels consolidated its media and digital business at Mediahub.[8]

In November 2013, Mediahub won the advertising business of Viacom-owned network VH1.[9] In December, Mediahub partnered with Boston-based data management firm OwnerIQ to develop programmatic advertising capabilities for more effective media buying.[10]

In August 2014, Mediahub became the agency of record for a second Viacom network, TV Land.[11]

In May 2015, IPG merged Mediahub parent Mullen with the Lowe and Partners agency, forming MullenLowe Group.[12] Mediahub became known as MullenLowe Mediahub.[2] In June, Mediahub added Scotts Miracle-Gro Company and Royal Caribbean as clients.[13]

In 2017, the agency took several of its creative thinkers and formed a new independent group called Radical & Disruptive Lab (R+D Lab).[14] In January 2017, the company won the Chipotle account.[15]

In December 2017, Mediahub expanded into Mumbai, India as Lintas Mediahub.[1]

In December, Mediahub became the agency of record for a third Viacom channel, MTV.[16]

In June 2018, the company was named agency of record by shoe company New Balance.[17]

In September, advertising industry publication Adweek named MullenLowe Mediahub's campaign for streaming company Netflix's series Altered Carbon as campaign of the year.[18] The campaign, designed by R+D Lab, featured life-size human figures encased in plastic at bus stops.[19] In October, the company announced it had won the advertising business for cloud storage and software company Dropbox.[20]

In April 2019, the company was named agency of record for Fox Sports and Fox Entertainment Group.[21]

Headquartered in Boston, Mediahub has offices in 14 cities worldwide as of 2018, including Los Angeles, New York, London, Sydney, Singapore, Tokyo and Shanghai.[1] In addition to the agency's media activities, Mediahub also operates a creative media group called Radical + Disruption Lab (R+D Lab), and develops a proprietary research and planning tool called SCOUT.[22][23]

John Moore is Mediahub's Global CEO; Ross Jenkins is Mediahub's Executive Director of EMEA and APAC; and Sean Corcoran is Mediahub's U.S. President.[2][24][25]

Ad Age named Mediahub its 2019 Media Agency of the Year, and Adweek named Mediahub its 2017 U.S. Media Agency of the Year.[26][27]

• Official website