Marvel HQ

Marvel HQ is an Indian pay television channel owned by Star India featuring shows and movies from Marvel Entertainment, as well as some acquired programming. The channel targets children[3][4] with action-adventure animation and live action programming.[3] It uses the same name and branding as the Marvel HQ website and YouTube channel.

Marvel HQ
Launched20 January 2019 (2019-01-20)
NetworkDisney Channels Worldwide
Owned byDisney India[1]
(Walt Disney Direct-to-Consumer and International)
Picture format4:3 576i (SDTV)
CountryIndia
Language
Broadcast areaIndia
HeadquartersMumbai, India
ReplacedDisney XD
Sister channel(s)
Availability
Satellite
Tata SkyChannel 657
Dish TVChannel 979
Asianet DigitalChannel 333
Airtel Digital TVChannel 457
Videocon D2HChannel 511
Sun DirectChannel 534
Cable
DEN NetworksChannel 431
HathwayChannel 406
JGD DIGITALChannel 447
IPTV
Dhiraagu TVChannel 162

History

Marvel HQ was officially launched on 20 January 2019, replacing the Indian version of Disney XD.[2] Disney India sees Marvel as a "pop-culture phenomenon" as the reason to have a dedicated Marvel channel.[5] At launch, the main Marvel programming would consist of four animated shows[2] and 40% of the schedule[5] with additional Marvel animated series added or seasons started in March 2019.[2]

Programming

Marvel HQ programs air on two prime-time day parts, afternoon and evening. Marvel shows and movies, accounting for 40% of the schedule,[5] would be supplemented with similar themed show from other providers and libraries to bring in other viewers.[2] The amount of Marvel content would rise over time.[4] Marvel movies would be shown on Saturday and Sunday.[3] At air time, the main Marvel programming would consist of four animated shows:[2]

Non-Marvel

References
  1. "Star India launches Disney Kids Pack with new campaign - Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
  2. "Disney India to replace Disney XD with Marvel HQ". Best Media Info. 16 January 2019. Retrieved 18 January 2019.
  3. "Disney India to launch Marvel HQ on January 20". ET BrandEquity. Economic Times. 16 January 2019. Retrieved 24 January 2019.
  4. "Disney India to launch new kids channel Marvel HQ in place of Disney XD". TelevisionPost. 16 January 2019. Retrieved 24 January 2019.
  5. "Marvel HQ, the TV channel for your all-day superhero fix". Exchange4media. Adsert Web Solutions Pvt. Ltd. 17 January 2019. Retrieved 24 January 2019.
  6. "Disney XD to be rebranded Marvel HQ". Indian Television. 10 January 2019. Retrieved 24 January 2019.
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