Disney International HD

Disney International HD is an Indian pay television channel owned by Disney India Media Networks, a unit of The Walt Disney Company India.

Disney International HD
Launched29 October 2017 (2017-10-29)
Owned by Disney DTCI Asia Pacific [1]
Picture format1080i (16:9 HDTV)
CountryIndia
LanguageEnglish
Broadcast areaIndia
HeadquartersMumbai, India
ReplacedBindass Play
Sister channel(s)
Websitehttp://disneyinternationalhd.com
Availability
Satellite
Tata SkyChannel 232
Airtel Digital TVChannel 177
Dish TVChannel 515
Sun DirectChannel 947
Cable
GTPLChannel 167
ICC Network Digital HDChannel 241
SITIPatna:
Channel 958
Guwahati
Channel 955
Den NetworkChannel 918
FastwayChannel 613
IPTV
Dhiraagu TV
(Maldives)		Channel 164
APSFL
(Andhra pradesh)		Channel 291 (HD)

It is Disney India's first general entertainment channel and first channel to be broadcast in high-definition and broadcast in a 16:9 aspect ratio. The channel is primarily funded by subscriptions with secondary revenue from advertising and is targeted to the 14-25 years age group while the other Disney networks broadcast in the area are aimed towards a 2-14 age group audience.[2]

History

In January 2016, Disney Channel India dropped live action programming to focus more on local animation, as those shows drove better ratings.[3]

Disney Broadcasting India had made a license application for Disney International HD on 17 March 2017 with the Ministry of Information & Broadcasting (MIB).[4] MIB approved the license on September 1, 2017 to take over from Bindass Play with Bindass Play programming shifting over to Bindass. The channel was launched on 29 October 2017.[5] 10 of the 30 available TV series would be on the channel at launch.

During the channel's first few weeks of broadcast, it didn't show any commercials.[2]

Programming

Disney International HD shows an exclusive (as it has not been syndicated elsewhere) library of over 1500 or more episodes coming from 30 live action series[2][6]. The channel also airs 100+ Disney movies selected for the targeted ages of 14 to 25 years old. Unlike other Disney networks, Disney International HD doesn't feature any animated content. But since mid of 2019, it started airing some animated shows. Music video and sing-alongs from the library's series and movies are also featured.[6]

Blocks
  • Disney Handpicked (Weekdays) TV series
  • Disney Spotlight (Friday to Saturday) movie slot with a premiere movie monthly
  • Disney Rewind (Monday to Thursday) classic shows
  • Disney Sneak Peek
  • Weekend Splash - catch-up marathon of that week's series
  • Disney Playlist - Disney series music tracks telecast likely as Music video and sing-alongs[2]

References
  1. "Star India launches Disney Kids Pack with new campaign - Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
  2. "Disney enters English GEC space with an HD-only offering". Bestmediaifo.com. Mumbai. 6 October 2017. Retrieved 17 November 2017.
  3. "Focusing on local animation, Disney moves away from live-action shows". Television Post. 18 April 2016. Archived from the original on 29 July 2017. Retrieved 8 October 2017.
  4. "112 TV channel licences hanging fire with the MIB". TelevisionPost. 17 March 2017. Archived from the original on 18 March 2017. Retrieved 17 November 2017.
  5. "Disney to shut Bindass Play on 29 Oct to launch Disney Intl HD". Television Post. 28 September 2017. Archived from the original on 28 September 2017. Retrieved 21 October 2017.
  6. "Disney to launch English GEC HD on 29 Oct". Indian Television Dot Com. 5 October 2017. Retrieved 5 October 2017.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.