Mabuhay (magazine)

Mabuhay, also known as Mabuhay Magazine, is a monthly publication that serves as the inflight magazine of Philippine Airlines. Since July 2016 the magazine has been published by London-based Ink Global.

Mabuhay
The cover of the December 2019 issue, promoting the 2019 Southeast Asian Games
EditorJames P. Ong
CategoriesInflight magazine
FrequencyMonthly
PublisherBong Dy-Liacco
Year founded1982
CompanyInk Global
CountryPhilippines
Based inManila
LanguageEnglish
ISSN0217-6998

First published in 1982, publication of the magazine passed to Eastgate Publishing Corporation in 1988,[1] formerly owned by Max Soliven, publisher of The Philippine Star.[2] Eastgate continued to publish the magazine until Ink Global won the contract to publish it in 2016.[3] Under both publishers it has won several awards both local and international,[4] and both for its travel photography and its journalism.[5][6] The magazine, however, is not immune to criticism: in 2012, it was criticized for using transphobic language in its reporting of Jenna Talackova's entry in that year's Miss Universe Canada pageant — an act for which it later apologized and corrected in its digital edition.[7]

Publication of Mabuhay has been suspended owing to the COVID-19 pandemic, but is expected to resume once Philippine Airlines restarts its flights.[3]

See also

References
  1. Orosa, Rosalinda L. (April 6, 2014). "Here's the best of the Philippines". The Philippine Star. Retrieved April 30, 2020.
  2. "PCIJ vs. PCIJ Part II". Bagwis: The Official Internet Newsletter of Bantay-Media. Bantay-Media. September 15, 2000. Retrieved April 30, 2020.
  3. Marquez, Francine M. (April 15, 2020). "'Mabuhay' finds the blue sky". Daily Tribune. Retrieved April 29, 2020.
  4. "'Mabuhay' presents the Philippines' pride". The Philippine Star. June 13, 2010. Retrieved April 30, 2020.
  5. "PAL's 'Mabuhay' wins 18th award". The Philippine Star. April 8, 2012. Retrieved April 29, 2020.
  6. "Mabuhay magazine wins prestigious journalism prize in Hong Kong". Philippine Daily Inquirer. June 25, 2018. Retrieved April 29, 2020 – via PressReader.
  7. Mendoza, John Ryan (July 7, 2012). "Mabuhay apology". Outrage Magazine. Retrieved April 30, 2020.
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