Luvs

Luvs is an American brand of disposable diapers made by Procter & Gamble. Luvs were sold as "deluxe" diapers in the late 1980s, though they have been sold as budget diapers since 1994. The Luvs brand also includes baby wipes.

Luvs
Product typeDiapers and Training Pants
OwnerProcter & Gamble
CountryUnited States
Introduced1976 (1976)
Related brandsPampers
Tagline"Live, Learn & Then Get Luvs Now"
Websitewww.luvsdiapers.com

Products

Diaper sizes
  • Newborn Up to 10 lb (up to 4.5 kg) – These are for smaller newborn infants. May be too small for some infants.
  • 1 8-14 lb (4–6 kg) – For larger newborns and infants up to 3 months old.
  • 2 12-18 lb (5–8 kg) – For infants from about 2 months to 6 months.
  • 3 16-28 lb (7–13 kg) – For the transition of infancy and toddlerhood - for babies from about 5 months to 2 years.
  • 4 22-37 lb (10–17 kg) – For toddlers to preschoolers from about 1 year to just about 3 years of age.
  • 5 27+ lb (12+ kg) – For toddlers to preschoolers from about 2 and a half years to 4 years old. Ideal for preschoolers who still wet heavily at night. About the size of size 4 underwear.
  • 6 35+ lb (16+ kg) – For larger toddlers as well as preschoolers and elementary school kids from about 3 years to 8 years of age. Fits an average second grader easily. For children who toilet train later than usual as well as those who may be trained during the day but need nighttime protection and wet too heavily for Pull Ups products. About the size of Size 8 underwear.

Discontinued products
  • Luvs Training Pants
  • Luvs Sleepdrys – Disposable underpants for older children who still have bed-wetting problems at night (Discontinued in 2004)
  • Luvs SplashWear Swim Diapers (Discontinued in 2004)
  • Luvs Deluxe for boys - Diapers that were colored blue and was most absorbent in the front, later had a blue pinstripe print on them (Discontinued in 1991)
  • Luvs Deluxe for girls - Diapers that were colored pink and was most absorbent in the middle, later had a rosebud design print on them (Discontinued in 1991)
  • Luvs Deluxe for girls - Diapers that were colored pink starting in 1987. Luvs Deluxe for girls had pink plastic backing until 1991. Then Luvs switched to a rosebud design until 1992. From 1992 through 1994, Luvs for girls went back to solid pink plastic backing
  • Luvs Deluxe for boys - Diapers that were colored blue starting in 1987. Luvs Deluxe for boys had blue plastic backing until 1991. Then Luvs switched to a pinstripe design until 1992. From 1992 through 1994, Luvs for boys went back to solid blue plastic backing
  • Luvs Phases diapers (Discontinued in 1994)
  • Luvs (Super) Baby Pants (Discontinued in 1987)
  • Luvs Diapers with Dri-Weave
  • Luvs Overnight Leakguards - Extra absorbent diapers for use at night and featured glow in the dark designs with Barney the Dinosaur (Discontinued in 2004)

Brand history
  • 1976: The brand is introduced, with help from astronaut Kenneth Buell.[1][2]
  • 1984: New Luvs are introduced with thicker padding.
  • 1985: Baby Pants are introduced.
  • 1986: Super Baby Pants are introduced. Extra large size is also introduced.
  • 1987: Luvs Deluxe is introduced, a diaper that claims to be "so leak-resistant, it works overnight."
  • 1989: Luvs Deluxe introduces single-sex diapers, differentiating the spot where boys and girls wet most.
  • 1991: Luvs Phases are introduced.
  • 1992: Planet Stinks debuted.
  • 1994: Luvs introduces the Dri-Weave, an absorbent material found in Always. This was only used for a short while. The product became a budget brand. At the same time Season 2 of Planet Stinks debuted.
  • 1995: Luvs re-introduced unisex diapers. Planet Stinks was cancelled
  • 1996: Luvs introduces the stretch diaper, a diaper that features the "elastic waistband".
  • 1997: Barney the Dinosaur make his debut on Luvs diapers, in consideration to the theatrical release of Barney's Great Adventure. As part of a deal, Luvs diapers make a cameo in the movie.
  • 1999: Luvs introduces the Size 6 & a new logo.
  • 2000: Luvs SplashWear is introduced.
  • 2001: Luvs Overnight Leakguards are introduced. Shortly thereafter Luvs began using a cloth-like cover.
  • 2002: Luvs SleepDrys, disposable underpants for older children with bed-wetting problems.
  • 2004: Blue's Clues designs make their debut. At that point, the diapers were made with softer material and the Velcro tabs were more cloth-like. SleepDrys and SplashWear were discontinued.
  • 2006: "The Change to Luvs Challenge" is first used in that year.
  • 2007: Bear Hug Stretch is introduced, until 2008.

References
  1. Joseph, Lawrence E. "THE BOTTOM LINE ON DISPOSABLES". Retrieved 2018-11-04.
  2. Possley, Maurice. "DIAPER CASE DISPOSED OF IN FAVOR OF LUVS". chicagotribune.com. Retrieved 2018-11-04.
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