Dreft

Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent. The Fairy brand of washing-up liquid and Cascade brand of dishwashing detergent are also sold under the name "Dreft" in some countries, including the Netherlands and Belgium. In Canada, it is called Ivory Snow.

Dreft
Product typeSynthetic detergent
OwnerProcter & Gamble
CountryUnited States
Introduced1933 (1933)
Related brandsIvory Snow (Canada)
Websitehttp://dreft.com/en-us

Technology

Synthetic detergents represented an improvement in laundry washing because these synthetic materials are less susceptible to hard water. The commercial availability of fatty alcohols opened the way for the production of the related organosulfate derivatives. In Germany, BASF started selling FeWA, followed by Dreft in the following year.[1]

Marketing

By 1947, Dreft dishwashing detergent was released. Since the 1950s, Dreft has been advertised as an ideal detergent for washing baby linens. The slogan for Dreft is "For a Clean You Can Trust". It is generally marketed to mothers of newborns.

New Formula

In 2020 Dreft released a new formula abandoning the traditional baby smell for a more floral scent. The new sent more in line with an adult detergent. The companies response to questions suggests the new formula will grow on parents and provides options. P&G says "We hope, over time, you’ll grow to love our new fragrance as much many new parents have already shared with us. But if you want the old fragrance, we do have a solution for you. Dreft Pure Gentleness is our fragrance-free, plant-based version of our laundry detergent, and has the same gentle cleaning as the Dreft you already use. You can use that and then add back in the scent of our last generation scent by using Dreft Blissfuls Scent Boosters. Check out our Dreft website for information on both products. "

References
  1. Eduard Smulders, Wolfgang Rybinski, Eric Sung, Wilfried Rähse, Josef Steber, Frederike Wiebel, Anette Nordskog, "Laundry Detergents" in Ullmann’s Encyclopedia of Industrial Chemistry 2002, Wiley-VCH, Weinheim. doi:10.1002/14356007.a08_315.pub2
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.