Lesedi FM
Lesedi FM is a South African PBS[1] radio network owned by the South African Broadcasting Corporation (SABC).[2]
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| City | Bloemfontein; Pereng e tshweu sengangata |
|---|---|
| Broadcast area | Free State |
| Slogan | Ke Mollelwa |
| Frequency | 87.7 - 106.6 FM[1] |
| First air date | 1960 |
| Format | Contemporary[1] |
| Owner | SABC |
| Website | http://www.lesedifm.co.za |
Coverage areas and frequencies
The station broadcasts 24/7 in all nine provinces at 88.4 FM[1], but greatest penetration is into the Free State (47% of adults) and Gauteng (32% of adults). Spillover listenership in Lesotho.[1] It broadcasts in the Sesotho language.[1] It programs a format of 40% Music and 60% Talk.[1]
Target audience
Its LSM Groups 5 – 8 for the age Group of 25 - 49 and a secondary age group of 16 - 24.[1]
Listenership figures
| 7 Day | Ave. Mon-Fri | |
| May 2013 | 3 783 000 | 2 339 000 |
|---|---|---|
| Feb 2013 | 3 629 000 | 2 159 000 |
| Dec 2012 | 3 581 000 | 2 141 000 |
| Oct 2012 | 3 593 000 | 2 145 000 |
| Aug 2012 | 3 597 000 | 2 128 000 |
| Jun 2012 | 3 584 000 | 2 112 000 |
References
- The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. Archived from the original on 2013-05-23.
- Lesedi FM Website
- SAARF RAMS (Presentations)
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