LDV Maxus

The LDV Maxus is a light commercial van model, originally produced by LDV Limited. It was launched in the end of 2004. The model was jointly developed under the LD100 programme code by LDV and Daewoo Motor, prior to Daewoo entering receivership in November 2000, in a five year, £500 million development programme. It was intended to replace LDV's Convoy model, and Daewoo Motor Polska's Lublin II model. A narrower derivative sharing the bodysides of the swb low-roof versions was partially developed under the BD100 codename to replace LDV's Pilot model, but this never reached production.

LDV Maxus
Overview
ManufacturerLDV Limited
Also calledFargo Fora (Turkey)[1]
LDV V80 (Australia)
Maxus V80 (China)
Maxus LD100 (Russia)
Weststar LDV Maxus (Malaysia )[2]
MG V80 (Thailand)[3]
Production2004–2009
2011–present (SAIC)[4]
AssemblyPekan, Malaysia (DRB-HICOM)
Nizhny Novgorod, Russia (GAZ)
Gebze, Turkey (Askam Otomotiv, until 2015)
Wuxi, China (Maxus)
Laem Chabang, Thailand (SAIC-CP)
Body and chassis
ClassLight commercial vehicle (M)
Body styleVan
Minibus
Chassis cab
LayoutFront-engine, Front wheel drive
Powertrain
Engine2.5 L I4 VM R425 DOHC diesel
Transmission5 speed manual
5-speed semi-automatic
6-speed manual
6-speed semi-automatic
6-speed automatic
Dimensions
Wheelbase3100-3850 mm
Chronology
PredecessorLDV Pilot
LDV Convoy
LDV Cub
SuccessorMaxus V90 (China)

Following General Motors' acquisition of Daewoo, LDV secured the exclusive rights to the vehicle, purchased the tooling and moved it from Daewoo's plant in Lublin, Poland to the LDV site in Washwood Heath Birmingham. A version of the Maxus is manufactured by GAZ.

In March 2011, the Chinese company Shanghai Automotive Industry Corporation (SAIC) launched a new commercial vehicle marque called Maxus, following its acquisition of the intellectual property of LDV in 2010.[5][6] The LDV Maxus model was relaunched by SAIC as the V80 in June 2011.[5]

History

LDV Maxus 2.8T
LDV V80 short wheelbase

Since its launch, the Maxus received good reviews and sold well across the United Kingdom. The van was used on fleet basis by companies, such as National Grid, Royal Mail, and various services of the British Police.

Not long after its launch, the LDV Maxus was awarded the Professional Van and Light Truck Magazine "Van of the Year 2005", and has since won several further awards including "Van of the Year", "Minibus of the Year" and "Combi of the Year".

LDV was acquired in July 2006 by the Russian automotive giant GAZ, that had plans to start production of the Maxus in one of its Russian factories by 2010, but the LDV factory went into administration in June 2009, due to lack of funds from Russian owner GAZ.

About 800 workers were laid off during this period, leaving the whole van building operation in question.[7] It had been hoped that the Malaysian company Weststar LDV, which distributed the Maxus under licence in Asia, Europe and the Middle East, would acquire LDV, but the deal fell through the week before LDV entered administration.[8]

In 2008, LDV manufactured 10,000 vans, generating sales of about £150 million, but lost £54 million in 2008 and the first quarter of 2009, before the failure of the company.[9]

In August 2010, China's SAIC, which bought most of the LDV assets, planned to launch the Chinese version of Maxus in 2011,[10] and in April 2011 announced the Maxus would be called the Datong (meaning big wisdom and smooth in Chinese) under its new Maxus brand.[11]

LDV Maxus

The Maxus was available in two wheelbases, three roof heights and a choice of 2.8t, 3.2t and 3.5t GVW. The vehicle was also available in these roles:

A platinum version became available with metallic paint, alloy wheels, air conditioning, tinted windows and additional front fog lights

Maxus V80

Available from the summer of 2011, the Chinese built V80, marketed under the new Maxus marque, is available in three versions: standard, logistics and deluxe. The Minibus is available from 7 to 16 seaters, in two trim levels. The choice of two wheelbases remains, with two different versions of the 2.5 litre diesel engine producing 88 or 100kW.[12]

Colour choices include crystal violet, olive brown and aurora silver for deluxe variants,[13] blanc white, aurora silver and lava grey for standard[14] and the logistics variant only with blanc white.[15] The Maxus V80 is exported to English speaking countries under the LDV brand. Australia and New Zealand were the first to receive exports in 2012.[16]

In May 2014, the Maxus V80 was exported to Colombia,[17] and in May 2015 to Ireland,[18] and in 2016, to the United Kingdom.[19]

MG V80

Available from 2019 SAIC Motor-CP Co plans to introduce the Maxus Datong, a British light commercial van, to the Thai market next year. MG Cars Thailand has diversified into the people-carrier segment with the new V80. The V80 is an 11-seat van developed by Maxus, another British brand also owned by SAIC Motor. Aimed at the likes of the Hyundai H1, the V80 is powered by a 2.5-litre diesel-turbo sourced from VM Motori of Italy. Outputs are rated at 136hp and 330Nm. There are two transmission types to choose from: six-speed manual or single-clutch automatic priced at 923,000 and 973,000 baht respectively. MG says these are introductory prices that will last till June 30, when prices of both versions rise by 65,000 baht.

References

  1. "Fargo Fora". Askam. Archived from the original on 23 July 2010. Retrieved 2 August 2010.
  2. "Weststar LDV Sdn Bhd - MAXUS - Built for Professionals". Weststarldv.com. Retrieved 18 June 2011.
  3. "All NEW MG V80 รถตู้ 11 ที่นั่ง ดีเซล 2.5 เทอร์โบ เตรียมเปิดตัวที่งาน Motor Show 2019". headlightmag.com. 5 March 2019. Retrieved 5 March 2019.
  4. "The customers were invited to visit MAXUS Wuxi Plant". SAIC Maxus. 25 February 2012. Retrieved 17 July 2012.
  5. "SAIC launched new brand Maxus for vans". China Car Times. 3 March 2011. Archived from the original on 22 July 2011. Retrieved 3 July 2011.
  6. "SAIC plans to sell MAXUS van globally in H2". Reuters. 1 March 2011. Retrieved 3 July 2011.
  7. "LDV administrator axes 810 staff at vanmaker". The Telegraph. 9 June 2009.
  8. "Weststar pulls out of LDV rescue". BBC.co.uk. 2 June 2009.
  9. "Van maker LDV collapses into administration". The Guardian. 8 June 2009.
  10. "SAIC to Resurrect LDV Maxus". ChinaAutoWeb.com.
  11. "SAIC to make MAXUS vans". Global Times. 1 March 2011. Archived from the original on 28 July 2011.
  12. "Configuration Parameters". SAIC Maxus. Retrieved 17 July 2012.
  13. http://chinaautoweb.com/blog1/wp-content/uploads/2012/09/saic-maxus-v80-deluxe.gif
  14. http://chinaautoweb.com/blog1/wp-content/uploads/2012/09/saic-maxus-v80-standard.gif
  15. http://chinaautoweb.com/blog1/wp-content/uploads/2012/09/saic-maxus-v80-logistics.gif
  16. "Birmingham van maker LDV rises from ashes abroad". Birmingham Post. 10 January 2013. Retrieved 1 May 2013.
  17. http://www.motor.com.co/actualidad/lanzamientos/marca-maxus-ingreso-oficialmente-mercado-colombiano-v80/18189
  18. http://www.aronline.co.uk/blogs/marques/ldv/news-ldv-returns-well-to-ireland-at-least/
  19. http://www.aintreetruckandvan.co.uk/
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