KWWV

KWWV (106.1 FM, "Wild 106.1") is a commercial radio station that is licensed to San Luis Obispo, California and serves the San Luis Obispo area. The station is owned by Dimes Media Corporation and broadcasts a rhythmic top 40 music format. Programming includes The Zach Sang Show weekdays, American Top 40 with Ryan Seacrest weekends, and Sunday Night Slow Jams hosted by R Dub.

KWWV
CitySanta Margarita, California
Broadcast areaSan Luis Obispo, California
BrandingWiLD 106
SloganSLO's #1 for Hits
Frequency106.1 MHz (HD Radio)
Translator(s)93.7 K229AK (Baywood-Los Osos, relays HD3)
98.5 K253BR (San Luis Obispo, relays HD2)
First air dateJuly 29, 1986 (as KWSP)
FormatFM/HD1: Rhythmic top 40
HD2: Conservative talk ("K-News 98.5")
HD3: Alternative rock (KYNS simulcast, "Alt 93.7")
ERP1,100 watts
HAAT441 meters (1,447 ft)
ClassB1
Facility ID25960
Call sign meaningK-WaVe (former smooth jazz format)
Former call signsKWSP (1986-1997)
KWEZ (1997-1999)
KKAL (4/1999-11/1999)
OwnerMartha Fahnoe
(Dimes Media Corporation)
Sister stationsKPYG, KXDZ, KXTZ, KYNS
WebcastListen Live
Listen Live (HD2)
Listen Live (HD3)
Websitewild1061.com
knews985.com (HD2)
alt937.com (HD3)

History

The station first signed on July 29, 1986 as KWSP, originally on the 106.3 FM frequency[1] but later switching to 106.1. In August 1996, Hance Communications Ltd. sold KWSP to Gary and Virginia Brill for $500,000.[2]

The KWWV call letters originally were used on the 99.7 FM frequency, which carried a smooth jazz format called "K-Wave". In 1997, smooth jazz was dropped in favor of rhythmic contemporary hit radio (CHR) as "Kiss 99.7".[3] In the fall of 1999, station owner American General Media moved the format and the KWWV call sign to 106.1 FM to provide better signal coverage throughout San Luis Obispo County.[4] Eventually, the station was forced to drop the "Kiss" moniker after Clear Channel Communications (now iHeartMedia) filed suit claiming ownership of the name "Kiss". Following a period of American General Media ownership, the station was purchased by Clear Channel.

Following the demise of Clear Channel-owned mainstream top 40 outlet KSLY ("SLY 96"), "Wild 106.1" adjusted its rhythmic CHR format to a more mainstream presentation, reclaiming the number-one spot in the Arbitron ratings among females ages 18-34.

HD radio

KWWV broadcasts in HD Radio. KWWV-HD1 simulcasts the analog signal at 106.1 FM. KWWV-HD2 carries a news/talk format branded as "K-News 98.5". KWWV-HD3 is a simulcast of KYNS, an AM station broadcasting alternative rock as "Alt 93.7".

On June 1, 2020 KWWV-HD2 changed their format from soft adult contemporary to conservative talk, branded as "K-News 98.5".[5]

References
  1. "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting Yearbook 1990. Broadcasting Publications Inc. 1990. p. B-47. Retrieved November 7, 2018.
  2. "Evergreen Dealing in Motown's Secrets" (PDF). Radio and Records. August 16, 1996. Retrieved November 7, 2018.
  3. "Rumbles, Pt. 2" (PDF). Radio and Records. February 6, 1998. p. 33. Retrieved November 7, 2018.
  4. "Rumbles, Pt. 1" (PDF). Radio and Records. October 1, 1999. p. 40. Retrieved November 7, 2018.
  5. K-News 98.5 Debuts in San Luis Obispo Radioinsight - June 1, 2020

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