KWFB (FM)

KWFB (100.9 FM) is a radio station licensed to Holliday, Texas, United States, the station serves the Wichita Falls area. The station is currently owned by Falls Media, LLC. Studios are located along Kemp Boulevard, south of downtown Wichita Falls and just west of Midwestern State University, and the transmitter is located south of Iowa Park.

KWFB
CityHolliday, Texas
Broadcast areaWichita Falls, Texas
Branding100.9 Bob FM
SloganWe Play Anything
Frequency100.9 MHz
First air dateAugust 29, 1981 (as KIXC-FM)
FormatVariety hits
ERP18,000 watts
HAAT117.5 meters (385 ft)
ClassC3
Facility ID24249
Transmitter coordinates33°49′42.00″N 98°40′13.00″W
Call sign meaningWichita Falls BOB
Former call signsKIXC-FM (1981-1984)
KQTX (1984-1986)
KIXC-FM (1986-2007)
OwnerFalls Radio, LLC (Balla & Stewart) and Mortons
(Kixc-FM L.L.C.)
Sister stationsKXXN
WebcastListen Live
Websitebobradio.fm

History

The station began as KIXC-FM in Quanah, Texas in Fall of 1981. The station operated in Quanah as a class A station (3,000 watts max, later 6,000 watts). On 1984-07-02, the station changed its call sign to KQTX and on 1986-07-18 to KIXC-FM.[1] In 2000 the station was sold to KIXC-FM LLC, a limited liability company owned by the Johnson family of Houston, Texas and the Mortons of Missouri City, Texas. The station changed formats to Oldies and changed classes to C2 (50,000 watts at 500 feet) from a new site between Quanah and Vernon, Texas.

In 2008 the station changed to class C3 at a new site near the Wichita Falls city limits. Also in 2008, the Johnson family sold the station to Falls Radio LLC, owned by Dan Balla and David Stewart. In 2012, the company changed its name to Falls Media, LLC.

KWFB (FM) studios are co-located with sister station KXXN (FM) "Big Country 97.5".

References
  1. "KWFB Call Sign History". United States Federal Communications Commission, audio division.
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