KVIT

KVIT (90.7 FM) is a Phoenix East Valley non-commercial radio station playing a variety of music from the 1980s and 1990s. Primarily targeted to ”Generation X”, it is branded as Neon 90.7. KVIT 90.7 FM transmits from the Goldfield Ghost Town in Apache Junction, Arizona. KVIT is licensed to the East Valley Institute of Technology where its studios are located.

KVIT
CityApache Junction, Arizona
Broadcast areaEast Valley (Phoenix metropolitan area)
BrandingNeon 90.7
SloganThe Hits Never Die
Frequency90.7 MHz
First air date29 January 2011
Format'80s/'90s Variety
ERP2,000 watts
HAAT18 meters (59 ft)
ClassA
Facility ID122359
Call sign meaningK East Valley Institute of Technology
OwnerEast Valley Institute of Technology
Sister stationsKPNG
WebcastListen Live
Websiteneon907.com

History

KVIT went on the air after numerous failed attempts on January 29, 2011 as The Goldmine 90.7, which aired a Top 40 format.[1]

In May 2012, KVIT began simulcasting on K224CJ 92.7 FM, which had been simulcasting KNRJ. K224CJ had been the 92.7 signal for :Energy 92.7 & 101.1', which was a Dance Hits station, on air from 2002 to 2008, and one of three similarly branded stations in the country (the others being KNGY Energy 92.7 FM in San Francisco, California and WKIE/WKIF/WDEK Energy 92.7 & 5 in Chicago, Illinois) all of which are now defunct. After Energy signed off, it became a part of a Classic Hip Hop format as 92.7 & 99.3 The Beat, later 101.1 The Beat (still simulcasting KNRJ 101.1 FM along with K257CD 99.3 FM on North Mountain).

After KVIT added the 92.7 signal, The Goldmine began to become very dance friendly, with former Energy 92.7 (later 101.1 The Beat) DJ and EVIT alumnus, DJ Perry, who had been programming and doing mixshows since before the station signed on.

On November 6, 2013, the current Dance-intensive format known as The Pulse was launched.[2][3][4]

On August 11, 2015, KVIT's format moved to new station KPNG 88.7, also owned by EVIT. On September 25, 2016, KVIT broke from the KPNG simulcast and its format was changed to classic country, returning to The Goldmine branding.

On May 23, 2018, KVIT's format moved to '80s/'90s variety, with an emphasis on ‘90s pop, changing its name to 90.7 NEON radio. This change was not announced and followed almost 24 hours non-stop Dueling Banjos from the movie Deliverance.

Other programming

Occasionally, KVIT breaks from the 80s/90s format to air high school football games sanctioned by the Arizona Interscholastic Association from schools in the East Valley.

References
  1. EVIT radio students to learn craft on air from AZ Central (February 1, 2011)
  2. PHOENIX’S GOLDMINE GETS A PULSE from Radio Insight (November 6, 2013)
  3. Teens Are the Pulse of EVIT's Radio Station from EVIT.com (November 14, 2013)
  4. EVIT Radio Station Changes Name from East Valley Tribune (November 16, 2013)

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