KASA (AM)

KASA (1540 AM and K294CW 106.7 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Phoenix, Arizona, United States, the station serves the Phoenix area. The station is currently owned by Kasa Radio Hogar, Inc.[1]

KASA
CityPhoenix, Arizona
Broadcast areaPhoenix area
BrandingLa Indiscreta FM
SloganPa' la Raza
Frequency1540 kHz
Translator(s)K294CW (106.7 MHz, Phoenix)
First air date1966
FormatRegional Mexican
Language(s)Spanish
Power10,000 watts (day)
19 watts (night)
ClassD
Facility ID33451
Transmitter coordinates33°22′36″N 112°5′25″W
Call sign meaningDerived from "casa" ("house" in Spanish)
OwnerKASA Radio Hogar, Inc.
Websitewww.laindiscretafm.com

History

KASA signed on in 1966, reviving a callsign that had once been assigned to a radio station in Elk City, Oklahoma.[2] It was a religious station, the second in Phoenix behind KHEP at 1280, and was built by Seattle-based Eastside Broadcasting, which also owned four religious radio stations in Washington state.[3]

In April 1980, it built and signed on an FM sister station, KMLE, which broadcast a mix of religious programs and easy-listening music.[4] The station switched from English to Spanish, retaining its religious format, in the mid-1990s.

In 2018, this station relaunched as "La Indiscreta FM" with a Regional Mexican format.

References
  1. "KASA Facility Record". United States Federal Communications Commission, audio division.
  2. "New Okla. Network" (PDF). Radio Daily. February 9, 1937. p. 1. Retrieved May 19, 2016.
  3. Lynch, Dudley (January 3, 1967). "Religious Radio". Arizona Republic.
  4. Wilkinson, Bud (April 10, 1980). "'Over-radioed' Valley soon to have another station on crowded dial". Arizona Republic.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.