KUMU-FM

KUMU-FM (94.7 MHz) - branded as 94.7 KUMU (pronounced koo-moo) - is a commercial radio station in Honolulu, Hawaii. It airs a rhythmic adult contemporary radio format and is owned by Pacific Radio Group, Inc. The studios and offices are on Bishop Street in Downtown Honolulu.

KUMU-FM
CityHonolulu, Hawaii
Branding94.7 KUMU
(pronounced "koo-moo")
SloganThe Rhythm of Hawaii
Frequency94.7 MHz
First air dateJune 31, 1967 (1967-06-31)
FormatRhythmic AC
ERP100,000 watts
HAAT24 meters (79 ft)
ClassC1
Facility ID31601
Transmitter coordinates21°17′09″N 157°50′19″W
Call sign meaningFrom the Hawaiian word for "teacher"
OwnerPacific Radio Group, Inc.
Sister stationsKDDB, KPOI, KQMQ
WebcastListen Live
Websitekumu.com

The transmitter is on the Hilton Hawaiian Village Hotel, on Kalia Road in Waikiki. KUMU-FM has an effective radiated power (ERP) of 100,000 watts. The station also transmits on Oceanic Time Warner Cable digital channel 870 for the entire state of Hawaii.[1]

History
KUMU-FM logo was used from 1999 until 2010.

The station signed on the air on June 31, 1967, as KFOA.[2] It was owned by the Royal Hawaiian Radio Company and was originally powered at 30,000 watts, less that a third of its current output. The studios and transmitter were located at the Hilton Hawaiian Village.

In 1971, KFOA was acquired by the John Hutton Corporation, which also owned AM 1500 KUMU (now KHKA).[3] The station became KUMU-FM, airing a beautiful music format, also found on KUMU 1500. The two stations enjoyed high ratings for several decades. But in the 1990s, the easy listening format began to age, while most advertisers seek young to middle aged clients. KUMU-AM-FM added more vocals and scaled back the instrumentals.

In 1997, KUMU-AM-FM were bought by Pacific West Broadcasting for $2.8 million.[4] KUMU-FM shifted to soft adult contemporary music and its AM sister station began its own programming.

By 2010, KUMU's direction transitioned to rhythmic adult contemporary music as "Hawaii's Old Skool" (later replaced with "The Rhythm of Hawaii" in 2014). KUMU added a nightly "Quiet Storm" show featuring Rico, which replaced the syndicated "Delilah" program. In addition, its AM sister station once again became a simulcast for the FM station before changing its format and call sign in September, 2010 following the sale of the AM station.

Management hired radio industry veteran Rick Thomas as program director. KUMU-FM is usually among the top five stations in the Honolulu Nielsen ratings.

References
  1. Digital Cable Program Guide / Lineups Archived 2011-02-25 at the Wayback Machine - Oceanic Time Warner Cable (accessed March 20, 2011)
  2. Broadcasting Yearbook 1970 page B-56
  3. Broadcasting Yearbook 1975 page C-51
  4. Broadcasting & Cable Yearbook 2000 page D-124


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