KDDB

KDDB (102.7 FM), also known as 102.7 Da Bomb, is a Top 40/CHR station licensed to Waipahu, Hawaii and serves the Honolulu radio market. The Pacific Media Group station is known as "102.7 Da Bomb". It is currently one of three CHR/Top 40 outlets in Hawaii, and one of two CHR outlets in the Honolulu market, the competition being only one is KPHW. It also transmits on Oceanic Spectrum digital channel 854 for the entire state of Hawaii.[1] The station's studios are located in downtown Honolulu and its transmitter is located near Akupu.


KDDB
CityWaipahu, Hawaii
Broadcast areaHonolulu, Hawaii
Branding102.7 Da Bomb
Slogan'"All The Hits Now"
Frequency102.7 MHz
First air date1990
FormatTop 40/CHR
ERP61,000 watts; 60,000 watts vertical
HAAT577 meters (1,893 ft)
ClassC
Facility ID38244
Transmitter coordinates21°23′49.0″N 158°05′58.0″W
Call sign meaningK D Da Bomb (Slang for "It's The Bomb!", meaning great or awesome)
Former call signsKDEO (1990–1998)
KKHN (1998–2000)
OwnerPacific Radio Group, Inc.
Sister stationsKPOI, KQMQ, KUMU
WebcastListen Live
Websitewww.1027dabomb.net

History

Debut

The station debuted in 1990 as country outlet KDEO.

Radio Free Hawaii

In 1991, the station flipped to an eclectic freeform format as "Radio Free Hawaii", which proved to be popular with listeners, who voted via ballot boxes in various locations across O'ahu and Maui and via their website.[2] These votes were compiled into the Hawaiian Island Music Report (Hawaiian Island Charts).

When the owner of KDEO entered into an operating agreement with KRTR-FM in November 1994, citing financial troubles, the format was changed to classic rock as "The Blaze".[3][4] The Blaze proved unpopular, and the station returned to Radio Free Hawaii by May 1995.[5]

Despite the popularity of the voting-based format, Radio Free Hawaii had trouble generating revenue. The station's manager, "Sheriff" Norm Winter, stated in an interview years later that this was due to his refusal to subscribe to the Arbitron ratings system, as the fee to subscribe was $50,000 at the time. Advertisers at the time relied mainly on the Arbitron ratings to buy airtime, and were not impressed by Winters' own in-house research showing that the station was in the top 3 stations in Oahu listenership. As a result, the station went deeper and deeper into debt.[6]

The station, under Winter's leadership, was instrumental in starting the first annual rock festival in Hawaii, the Big Mele.[7]

Cool 102.7/Double K Country

On March 7, 1997, the station was acquired by Caribou Broadcasting; new owners dropped the Radio Free format for Adult R&B as "Cool 102.7" KHUL.[8] However, it didn't attract listeners or ratings, and in 1998 it returned to country as KKHN, "Double K Country".

102.7 Da Bomb
KDDB logo was used from 2000 until 2016.

On November 17, 2000, at 3:00pm that format went away (again) when the owners moved KQMQ-FM's Rhythmic Top 40 format to the frequency. After stunting with a loop of The Gap Band's You Dropped a Bomb on Me, it then relaunched as "102.7 Da Bomb", with the first song being "What's Your Fantasy" by Ludacris. In the late 2000, the calls were changed to KDDB. At first, KDDB, like most other Rhythmic start-ups, had featured Hip-Hop as a core component of the playlist, only to scale back on the genre after KIKI and KQMQ both flipped formats, along with the changing taste in its listeners and embracing other musical genres, including the EDM culture (KIKI would return to Rhythmic as KUBT in September 2016). Although their slogan boast "All The Hits Now!," the station's playlist features a broad-based direction with a unique blend of current Rhythmic Pop/Dance hits.

In July 2018, the station transitioned to a Top 40/CHR presentation with the inclusion of Pop-centric product and to become more competitive with KPHW, who also shifted to Top 40/CHR, giving Honolulu two outlets with Top 40/CHRs, ending a five-year drought in Honolulu and return to having two Mainstream CHRs for the first time since 1997. The station is now owned by Ohana Broadcast Company and programmed by Kelsey "K-Smooth" Yogi.

Pacific Media Group acquired the Ohana Broadcasting cluster in June 2019, bringing its station total across Hawai'i to 20 and giving it its first stations on O'ahu.[9]

In the media

In a December 1983 episode of Magnum, P.I. titled "The Look", the 102.7 MHz frequency was used as the home of the fictitious KTDE, "K-Tide". The plot revolved around a female disc jockey at that radio station. In reality, the 102.7 MHz frequency was dark at that time, as were all FM frequencies above 97.5 MHz (KPOI, now KHCM-FM).

References
  1. Digital Cable Program Guide / Lineups Archived 2011-02-25 at the Wayback Machine - Oceanic Time Warner Cable (accessed March 20, 2011)
  2. "Radio Free Hawaii bucks KDEO-FM for populist style". Honolulu Star-Bulletin. May 20, 1991. p. B-1. Retrieved September 18, 2019.
  3. "Station ends experimental play". Hawaii Tribune-Herald. November 7, 1994. Retrieved September 18, 2019.
  4. Harada, Wayne (January 25, 1995). "KSSK still the champ after top 10 shuffle". Honolulu Advertiser. Retrieved September 18, 2019.
  5. Harada, Wayne (May 3, 1995). "KSSK-FM is challenged by KIKI-FM, KCCN-FM". Honolulu Advertiser. Retrieved September 18, 2019.
  6. Shawn Lopes (2001-06-03). "Where Bob Marley Met Nirvana". Retrieved 2016-04-08.
  7. Roger Bong (2014-06-22). "INTERVIEW: Jelly's Sheriff Norm Winter Talks About Radio Free Hawaii". Retrieved 2016-04-08.
  8. "Remembering Radio Free Hawaii, 15 Years Later". Franklin Avenue. 2012-03-19. Retrieved 2016-05-12.
  9. "Pacific Media Group Expands to Oʻahu". Big Island Now. July 1, 2019. Retrieved September 17, 2019.

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