KMZR

KMZR is a Regional Mexican formatted broadcast radio station licensed to Atwater, California, serving Merced, California. KMZR is owned and operated by Alfredo Plascencia's Radio Lazer, through licensee Lazer Licenses, LLC.[1]

KMZR
CityAtwater, California
Broadcast areaMerced, California
Branding"Radio Lazer 92.5"
Frequency92.5 FM MHz
First air dateApril 15, 1997
FormatRegional Mexican
ERP6,000 Watts
HAAT100 meters (330 ft)
ClassA
Facility ID11707
Transmitter coordinates37°16′41.0″N 120°37′35.0″W
Former call signsKVRQ (1991–1991)
KVRK (1991–1991)
KVRQ (1991–1999)
KJMQ (1999–2002)
KBRE (2002-2016)
AffiliationsKGAM
OwnerRadio Lazer
(Lazer Licenses, LLC)
Websitewww.radiolazer.com/index.php/merced

History

The station was assigned the call letters KVRQ on April 15, 1991. On July 16, 1991, the station changed its call sign to KVRK, on July 18, 1991 to KVRQ, on April 30, 1999 to KJMQ, on February 2, 2012 to KBRE, and on May 4, 2016 to the current KMZR.

On May 4, 2016, Radio Lazer changed call letters to KMZR and flipped its format to Regional Mexican; the previous active rock format was moved with the KBRE call letters to 1660 AM and 105.7 FM.

References

[2]

  1. "KMZR Facility Record". Federal Communications Commission, audio division.
  2. "KMZR Call Sign History". United States Federal Communications Commission, audio division.


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