KBRE

KBRE (1660 AM) is a radio station licensed to Merced, California, United States, the station serves the Merced area. The station is currently operated by Stephens Media via a LMA deal, with full acquisition from Mapleton Communications pending regulatory approval.

For the Atwater, California radio station that held the call sign KBRE at 92.5 FM from 2002 to 2016, see KMZR.
KBRE
CityMerced, California
Broadcast areaMerced area
Branding105.7 The Bear
SloganMerced's Rock Station
Frequency1660 kHz
Translator(s)105.7 K289CB (Los Banos)
FormatActive rock/alternative rock
Power10,000 watts (day)
1,000 watts (night)
ClassB
Facility ID87180
Transmitter coordinates37°16′41″N 120°37′35″W
Former call signsKAXW (1998-2002)
KTIQ (2002-2016)
OperatorStephens Media
OwnerStephens Media Group
(SMG-Merced, LLC)
WebcastListen Live
Website1057thebear.com

History

The station was assigned the KAXW call letters on January 9, 1998. On February 12, 2002 the station changed its call sign to KTIQ.[1]

According to the latest Arbitron ratings as published in Radio and Records (see below), this was a sports radio station called "The Ticket" (indicated by the letters "TIQ"), until some time in late 2007/early 2008, when the station became a Spanish religious station as "Amistad Christiana".

On March 16, 2016, KBRE's old active/alternative rock format moved to KTIQ as "105.7 The Bear", adopting in its branding the use of its new translator K289CB Los Banos. The station changed its call sign to the current KBRE on May 11, 2016.

Acquisition by Stephens Media

On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to Stephens Media Group.[2] Stephens began operating the station that same day.

References
  1. "KBRE Call Sign History". United States Federal Communications Commission, audio division.
  2. Venta, Lance (1 July 2019). "Stephens Media Group Acquires 37 Stations From Mapleton Communications". Radio Insight. Retrieved 4 July 2019.


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