Jade Goody

Jade Cerisa Lorraine Tweed (5 June 1981 – 22 March 2009)[2][3] was an English television personality. She rose to prominence when she appeared in the third series of the then-Channel 4 reality show Big Brother in 2002, and subsequently went on to star in her own television programmes and the introduction of her products after her eviction from the show.[4][5]

Jade Goody
Goody at the Boleyn Ground, in May 2007
Born
Jade Cerisa Lorraine Goody

(1981-06-05)5 June 1981
Bermondsey, London, England
Died22 March 2009(2009-03-22) (aged 27)
Upshire, Essex, England
Cause of deathCervical cancer
Resting placeEpping Forest, Essex, England
OccupationTelevision personality
Years active2002–2009
Known for
Spouse(s)
Jack Tweed (m. 2009)
[1]
Partner(s)Jeff Brazier (2002–04)
Ryan Amoo (2005)
Children2
Parent(s)Jackiey Budden
Andrew Goody

Immediately criticised by the British press for her perceived lack of decorum and intelligence,[6] Goody was dubbed by multiple outlets as "the most hated woman in Britain".[7] The country's celebrity magazines were less derisive, publishing reports of her affable nature and competent school performance from those who knew her.[6] Public opinion of Goody reached its most negative in January 2007, however, when she was the perpetrator of racial bullying towards Indian actress Shilpa Shetty while appearing as a housemate on Celebrity Big Brother 5.[8][9] Following her eviction, Goody made a number of apologies,[10] but continued to garner negative public reactions.[11][12]

In August 2008, Goody appeared on the Indian version of Big Brother, Bigg Boss,[13] but left the show early and returned to the UK after learning that she had cervical cancer.[14] By February 2009, the cancer had metastasized, and Goody was terminally ill.[15][16] She married fellow Celebrity Big Brother contestant Jack Tweed on 22 February 2009,[17] and died one month later, in the early hours of 22 March 2009, at the age of 27.[3]

Public opinion of Goody had softened by the time of her death.[8] Sky Living broadcast five tribute shows from 2009 to 2012, documenting her life from early childhood through her rise to fame and her final months. The last episode of Big Brother on Channel 4 featured a 15-minute tribute to Goody, praising her as the ultimate Big Brother contestant. She was one of several people to appear on the front cover of the final edition of News of the World on 10 July 2011.

Early life

Goody was born in Bermondsey, London, to English mother Jackiey Budden (b. 1957) and Andrew Goody (3 February 1963 – 21 August 2005), who was mixed-race of Jamaican and English heritage. Her father suffered from substance dependence and had a criminal history, including a four-year term for robbery.[5] He and Budden separated when Goody was two; estranged from his daughter while Budden raised her, Andrew Goody died of a drug overdose in Bournemouth in August 2005.[18]At the age of 5, Goody made an uncredited appearance as a primary school student in the 1986 television film London's Burning (filmed in her home town), which spawned the television series of the same name. Before entering the Big Brother house, Goody, a dental nurse, lived in Upshire, Waltham Abbey, Essex.[5][19]

Career

2002–2003: Big Brother 3

When Goody appeared on Big Brother 3, she was ridiculed by the British tabloid press for her lack of general knowledge.[20] She thought the English city of Cambridge was in London;[21] when told that it was in East Anglia, she assumed East Anglia was outside Britain and referred to it as "East Angula".[22] She was also criticised by the tabloid press during her time in the Big Brother house for backstabbing and an evening when she cavorted drunk and naked.[23]

2003–2006: Initial fame and Sky Living series

Goody appeared in her own reality TV shows[24] and, regularly, in celebrity, trivia and gossip-oriented women's magazines such as Heat and OK!. She participated in the 2006 London Marathon but did not finish (collapsing after 34 km [21 mi] of the 42.195-kilometre [26.219 mi] course), and recovered overnight at the Royal London Hospital.[25] Before the marathon, Goody described her preparations to TV chef Gordon Ramsay: "I've been eating curry, Chinese and drinking." She said afterwards, "I don't really understand miles. I didn't actually know how far it was going to be ... I didn't want to let everyone down." Goody raised £565.20 for her chosen charity, the National Society for the Prevention of Cruelty to Children.[26]

On 16 February 2004, Goody entered the Back to Reality house on Channel 5. The series, similar to Big Brother, featured contestants from other reality shows such as Big Brother and I'm a Celebrity...Get Me Out of Here!. She was evicted on day 20.

In 2005 Goody created and introduced her own fragrance (Shh...) with distributor Jigsaw ESL, who gave its exclusive rights to Superdrug. Shh... became Superdrug's third-bestselling fragrance, behind Kylie Minogue's and Victoria Beckham's.[27][28] On 2 May 2006, Jade: My Autobiography was published. That same year she won a celebrity edition of the ITV singing game show Stars in Their Eyes as Lynn Anderson performing "Rose Garden".

2007–2008: Celebrity Big Brother 5

On 5 January 2007 Goody, her boyfriend Jack Tweed and her mother entered the house for Celebrity Big Brother 5.[10] She had just placed 25th in a Heat poll of the world's most influential people, with lifetime earnings of £8 million.[2] Goody was told that she and her family (later joined by Jermaine Jackson, Shilpa Shetty and Ken Russell) would live luxuriously in the main house, with the eight remaining celebrities living in the house next door as their servants. She was not told that she and her new family faced an eviction in which the public chose whom to keep. Goody's mother was the first to be evicted, on 10 January 2007.[29]

A number of complaints were received by British broadcasting regulator Ofcom about the behaviour of Jo O'Meara, Danielle Lloyd and Goody towards housemate Shilpa Shetty.[30][31] By 20 January Ofcom received more than 44,500 complaints from the public (a record at the time),[10][32] and Channel 4 received an additional 3,000 complaints.[33]

Among Goody's remarks were, "I've seen how she goes in and out of people's arseholes" and Shetty "makes [her] skin crawl".[34][35] She also called Shetty "Shilpa Fuckawalla" and "Shilpa Poppadom". Other, unbroadcast incidents of racism were later alleged,[36] including a late-night limerick game between O'Meara, Lloyd, Goody and Tweed in which the word "Paki" was implied but not said.[37] Goody allegedly wondered aloud if Lloyd used "the P-word", and referred to Shetty as "Shilpa Pashwa whoever you fucking are".[36]

The incident triggered an international outcry, receiving extensive coverage in the Indian media (where Gordon Brown, then British Chancellor of the Exchequer, was visiting at the time). Brown condemned the programme for damaging the impression of Britain as a country of tolerance.[38] In a 17 January statement, Channel 4 defended the programme against charges "of overt racism or racial abuse".[39]

Goody was evicted from the Big Brother house on 19 January 2007, receiving 82 per cent of the vote when she was up against Shetty.[40] Channel 4 prevented crowds from gathering outside the house, and cancelled her scheduled press conference.[41] In an interview with Davina McCall shortly afterwards, Goody said she was "disgusted with [her]self" after seeing a video of the alleged bullying.[42] Her much-publicised return to the Big Brother house was called "a terrible decision" by publicist Max Clifford: "It looks like she has ruined a very lucrative career".[43] At this time Goody was a supporter of the anti-bullying charity Act Against Bullying, which dropped her.[44] In an interview with the Daily Star, Goody said that her abuse of Shetty ruined her girl-next-door image.

Although Shetty did not lodge an official complaint about racist behaviour with Big Brother, her allegations compelled police to investigate the possible classification of her treatment as "racial hatred" under Part III of the Public Order Act 1986. In a statement, the Hertfordshire police said that it was

 ... investigating allegations of racist behaviour in the Big Brother house and will be conducting enquiries, including a review of the tapes. We will continue to liaise with Ofcom and with Endemol, whom we have strongly encouraged to ensure that any form of behaviour that could raise similar concerns, does not occur. We will continue to closely monitor the situation over the next few days. Hertfordshire Constabulary will not tolerate racism in any form and is taking these allegations seriously. The constabulary has experience of investigating and resolving incidents in the Big Brother house in past seasons.[45]

According to a Channel 4 spokeswoman, Big Brother intervened so the contestants would "realise that what they have said has been misconstrued in the house". The idea, she said, was to allow the housemates "to explain themselves" to their fellow contestants.[46] This was followed by a series of apologies to Shetty from the housemates, and her belief that Goody was not a racist: "I don't feel there was any racial discrimination happening from Jade's end ... I think that there are a lot of insecurities from her end but it's definitely not racial".[47] However, Shetty was unaware of all the alleged insults (often made behind her back). Channel 4 was rebuked by Ofcom, which received more than 54,000 complaints, for its handling of the scandal.[48]

Goody initially denied that her comments were racist: "She is Indian, thinking of an Indian name and only thing I could think of was Indian food. Wasn't racial at all. It was not to offend any Indian out there."[49] On a later trip to India she apologised for her behaviour, admitting that her remarks to Shetty could be seen as racist. In a video on the BBC News website, Goody said:

I know that things that I don't think are necessarily racist ... could be ... And I am sincerely sorry for the pain and hurt I've caused to Shilpa's family. I am wrong ... I am wrong and I know that my words and my actions were wrong and I'm not trying to justify that in any way – I am wrong, and the people who have complained are not wrong. They're just insulted by me and I completely take that criticism.[50]

2008–2009: Return to the public eye and final projects before death

Bigg Boss

Goody said in April 2008 that she planned to introduce her second fragrance line, Controversial.[51] In mid-2008 she appeared in the Indian version of Big Brother, Bigg Boss, at a rumoured salary of £100,000.[52][53] Goody entered the house on 17 August, saying in her opening videotape that the incident with Shetty was "in the past" and she was "not proud of it". Two days into the show she was diagnosed with cervical cancer and immediately withdrew, flying home to England. Scenes of Goody learning of her diagnosis were not broadcast in India.

Living With Jade Goody

A reality-television documentary, Living With Jade Goody, was shown in September 2008 as part of the Living With... series on Living TV.[54] In October she opened her second beauty salon, "Homme Fatel" (for men), and her second autobiography (Jade: Catch A Falling Star, covering her time on Celebrity Big Brother 5) was published by John Blake Publishing.[55][56] A documentary film, Jade's Cancer Battle, was aired on 11 December[57] with further shows planned if Goody could participate.[58] At the end of 2008 she played the Wicked Queen in a Christmas pantomime version of Snow White at the Theatre Royal, Lincoln to critical praise,[59] but withdrew from the production in January 2009 for health reasons.[60]

Personal life

Goody had two sons with Jeff Brazier. In 2006 she began a relationship with Jack Tweed, who appeared with her on Celebrity Big Brother. In June 2007, she had a miscarriage.[61] After allegations of Tweed's infidelity they broke up, later reconciling. Tweed lived with Goody and her children in Buckhurst Hill, Essex, until his imprisonment[62] for a December 2006 assault occasioning actual bodily harm on a 16-year-old boy.[63][64] He served four months of an eighteen-month sentence before his release on 27 January 2009 with electronic monitoring and a curfew.[65] Goody and Tweed exchanged rings on 15 February in a private, informal ceremony on the banks of the River Thames,[66] and they married on 22 February at Down Hall country house near Hatfield Heath.[67] Goody wore a £3,500 Manuel Mota dress, a gift from Harrods owner Mohamed Al-Fayed.[68] The couple signed an exclusive £700,000 deal with OK! magazine for photographs of the ceremony,[69] and Tweed was exempted from his curfew for 22–23 February.[70]

Illness

Goody had a number of health scares during the 2000s. In 2002 (shortly before her Big Brother 3 appearance) a cervical smear test revealed abnormal cells, a possible indicator of cancer. She was tested for iridocyclitis in 2004 and bowel cancer in 2006, with negative results for each. Goody had hospital tests in early August 2008, after her fourth cancer scare; she had collapsed four times. On 19 August, while she was on the Indian reality show Bigg Boss, Goody was told that test results confirmed cervical cancer. According to her spokesperson, "It looks like her cancer is at an early stage but we will have to wait until she gets back to Britain and sees a specialist and has more tests".[71]

On 1 September 2008, it was reported that Goody's cancer was "advanced and life-threatening" and she would have surgery followed by chemotherapy.[72] Doctors gave her a 65 per cent chance of survival.[73] Further tests and a radical hysterectomy "went well", according to her publicist, and Goody began chemotherapy and radiotherapy.[74][75] In an interview with Irish broadcaster RTÉ, Goody said she had begun planning her funeral,[76] was losing her hair and had decided not to explain her illness to her children, aged 4 and 5 at the time.[77]

On 4 February 2009, Goody's publicist, Max Clifford, confirmed that her cancer had spread to her liver, bowel and groin. A previous 40 per cent chance of survival was withdrawn, and she began treatment to prolong her life. On 7 February, Clifford reported that Goody had emergency surgery in London to remove a tumour on her bowel.[78]

On 14 February, Clifford confirmed media reports that doctors at the Royal Marsden Hospital in London[79] had classified her cancer as terminal; she could die within weeks, and at best was unlikely to survive more than a few months:[80] "She was informed yesterday that tragically, she's terminally ill. She was obviously devastated."[81] Goody then began drawing up a will and planning for the care of her two sons.

On 5 March in the Royal Marsden Hospital, Goody asked to be baptised;[82] two days later, she and her sons were christened.[83] Clifford confirmed that this was her last public appearance, and she had already said her goodbyes to her family: "We're hoping and praying that Jade pulls through, but the fact of the matter is that she now only has a short time to live."[82] He confirmed that during the next 24 hours her doctors could assess how long Goody had to live, but she had a very short time left in any case. Jack Tweed was allowed to extend his curfew, spending a last night with his wife before she said goodbye to the rest of her family.[82]

When the news spread that Goody's cancer was terminal, medical authorities in the UK began reporting a surge in requests from women (particularly younger women) for cervical-cancer screening. This reversed a trend which had seen demand for screening decline over the past decade, with the greatest decline among women aged 25–29.[84]

As a result of the publicity surrounding Goody's illness, on 13 March 2009 government health ministers agreed to review the National Health Service policy not to screen for cervical cancer until age 25 in England (age 20 in the rest of the UK). That day, she issued a press release that she was "immensely proud" to have prompted the review.[85]

Death

Goody died in her sleep in the early hours of 22 March 2009, aged 27;[86][87] her reported time of death varies by source.[88][89] Her mother, husband and family friend Kevin Adams were at her bedside when she died.[88] Goody's death was widely covered by the British media,[90][91] and the BBC was criticised for its extensive coverage of her illness.[91] The corporation later admitted on their Newswatch programme that, upon reflection, their coverage had been excessive. Shilpa Shetty, who had many confrontations with Jade when they were both on Celebrity Big Brother, visited Goody days before her death and made amends.

A car in Goody's funeral procession in The Blue market, Bermondsey, with East Angula [sic] spelt out in flowers

Goody received tributes from all strata of society.[92] British Prime Minister Gordon Brown said, "She was a courageous woman both in life and death and the whole country has admired her determination to provide a bright future for her children."[88] Her funeral service took place at noon on 4 April at St John's Anglican Church, Buckhurst Hill, Essex,[93] and later that day she was buried near her home in Epping Forest.[94] The funeral cortège consisted of 21 cars, one of which was a Bentley used by the family. Several celebrities, including Michael Jackson, David and Victoria Beckham and Simon Cowell, sent flowers, and Davina McCall, Jamelia and Antony Costa were among the mourners. Goody's coffin was white; she was buried in her wedding dress with two pictures, one of each of her sons, at her side. Her sons did not attend the funeral; their father had taken them to Australia.[95]

Thousands of mourners followed the funeral service on large screens outside the church. It was broadcast live on Sky News, which followed the service from outside since Goody had wanted a private ceremony for friends and family.[96]

Legacy

Tributes

Sky Living aired five tributes to Goody, documenting her early life, fame and final months, from 2009 to 2012. The final episode of Big Brother on Channel 4 featured a 15-minute tribute, praising her as the ultimate Big Brother contestant.

In April 2009 Digital Spy called Goody the "ultimate reality TV star",[97] and plans were announced for Jade the Musical.[98] That month Michael Parkinson wrote that Goody had become media property "to be manipulated and exploited till the day she died", representing "all that is paltry and wretched about Britain".[99][100] On 29 December 2009 The Independent reported that according to a tribute site, Goody was the most-mourned celebrity of 2009 and received more tributes than Patrick Swayze, Farrah Fawcett and Michael Jackson.[101] The premiere of Big Brother 10 was dedicated to her memory, and a tribute was shown on the last episode of Ultimate Big Brother.

A three-part series titled Jade: The Reality Star Who Changed Britain aired from 7 August to 21 August 2019 documenting her life from her rise to fame to her death featuring never before seen footage and contributors to the programme who had never discussed Jade publicly since her death including Davina McCall, Dermot O'Leary and her ex-partner and father of her children, Jeff Brazier.

Cervical-cancer awareness

The day of Goody's funeral, a spokeswoman for Cancer Research UK said:[102]

Jade's story has raised awareness of cervical cancer which has led to hundreds of thousands of people contacting Cancer Research UK for information on the disease as the number of hits to our website, CancerHelp.org shows. Her legacy will be to help save lives.

In October 2009 it was reported that the number of women between 25 and 64 having pap testing the United Kingdom had grown by 12 per cent during the previous year, an increase (after year-to-year declines since 2002) credited to Goody's public battle with cervical cancer. Sky News health correspondent Thomas Moore said:[103]

This is a tremendous flip for the NHS screening programme. Jade Goody had a particular impact on the women the NHS struggles to reach—the young and the less well educated. The challenge for public health doctors now is to ensure that this rise is sustained, so that Jade has a long-lasting legacy.

According to Health Secretary Andy Burnham, "Jade's bravery and openness in her fight against cervical cancer has brought home to young women across the country the importance of regularly going for these checks."[103] Gordon Brown said, "Her family can be extremely proud of the work she has done to raise awareness of cervical cancer which will benefit thousands of women across the UK."[104]

Television
YearNameRoleChannelNotesRef
2002Big Brother 3ContestantChannel 44th Place [105]
What Jade Did NextHost [24]
Bo' Selecta!Herself [106]
2004Back to RealityContestantChannel 5Evicted, Day 18 [24]
2005Jade's SalonHostSky Living
2006Weakest LinkContestantBBC One [24]
Just JadeHerselfSky Living [24]
Stars in Their EyesContestantITVWinner [24]
The Friday Night ProjectPresenterChannel 4 [24]
Jade's P.AHerselfSky Living [24]
2007Celebrity Big Brother 5ContestantChannel 4Evicted, Day 17 [49]
You Can't Fire Me, I'm FamousHerselfBBC One [24]
2008Living with... JadeSky Living [24]
Bigg Boss 2ContestantColors TVWalked, Day 2 [107]
Jade's ProgressHerselfSky Living [24]
2009Jade: Bride to BeHighlights from her wedding [24]
Jade's Wedding [24]
Jade: With LoveTribute showHerself (shown in clips) [24]
Jade: As Seen on TVE4 [24]
2010Jade: A Year Without HerSky Living [101]
Ultimate Big Brother: The Final15-minute tributeChannel 4 [101]
2011Jade Changed My LifeTribute showSky Living [101]
2012Jade Goody Saved My Life [101]
2019Jade: The Reality Star Who Changed BritainChannel 4 [101]

Books

Fitness DVDs
  • Jade's All New Diet (with Steve Kemsley, 2003)
  • Jade (with Steve Kemsley, 2004)
  • Jade's Workout/Workout with Helen – The "Girls" from Big Brother (with Helen Adams, 2004)
  • The Big Brother Collection: Jade's Dance Workout, Dance Workout with Helen Adams and Latino Dance Workout with Nadia (2005)
  • Jade's Shape Challenge (2006)

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