Ideal World

Ideal World is a British free-to-view shopping channel whose sister shopping channels include Ideal Extra, Create and Craft and CCXTV Craft Extra. It is owned by Ideal Shopping Direct Limited.[2] The channel broadcasts from studios in Peterborough.[3]

This article is about the TV shopping channel. For the Chinese manhua, see An Ideal World.

Ideal World
Launched17 April 2000 (2000-04-17)[1]
Owned byIdeal Shopping Direct Ltd
Picture format1080i (HDTV)
SloganThe home of TV shopping
CountryUnited Kingdom
Sister channel(s)Ideal Extra
Create and Craft
Craft Extra
CCXTV
Websiteidealworld.tv
createandcraft.tv
Availability
Terrestrial
FreeviewChannel 22 (Ideal World)
Channel 23 (CCXTV)
Channel 95 (Create and Craft)
Satellite
FreesatChannel 812 (Ideal World HD)
Channel 813 (Create and Craft HD)
SkyChannel 664 (Ideal World HD)
Channel 671 (Ideal Extra)
Channel 683 (Create and Craft HD)
Channel 684 (Craft Extra)
Astra 2G
(28.2°E)		11597 V 22000 5/6 (Ideal World, Ideal Extra, Create and Craft & Craft Extra)
Cable
Virgin MediaChannel 747 (Ideal World)
Channel 748 (Create and Craft)
WightFibreChannel 44 (Ideal Extra)
Channel 48 (Ideal World)
Channel 49 (Craft Extra)
Channel 64 (Create and Craft)
Streaming media
TVCatchup (Ideal World)

History

In 2011 the company was delisted from the AIM stock market, after acquisition by Village Ventures' investment fund, Inflexion Private Equity. The company was subsequently sold to The Blackstone Group, in 2015.[4]

In May 2013 Ideal World became the subject of a BBC Watchdog investigation after viewer complaints about non-delivery of goods and allegedly poor quality of some products.[5] Customers also alleged that complaints to Ideal World customer services either went unanswered or were not satisfactory. The Watchdog investigation followed claims by the Daily Mirror online that complaints about Ideal World submitted to its blog had "passed the 100 mark".[6] Ideal World was acquired by Aurelius Group, in July 2018,[7] Aurelius originally owned Bid shopping and its subsidiary, Bid tv, between 2009 and 2013.[8]

On 1 August 2019, Ideal World and Create and Craft started to simulcast live broadcasts on ITV between 12am–3am, replacing Jackpot247. Ideal World plans to be the first UK shopping channel to broadcast in full high definition. New cameras are now in operation working in full HD. [9]

References
  1. "About Us-Ideal World". Ideal World. Archived from the original on 26 April 2015. Retrieved 9 February 2015.
  2. "Licence details for Ideal World". Ofcom. Archived from the original on 30 September 2007. Retrieved 6 June 2007.
  3. "About Us | Create and Craft". www.createandcraft.tv. Retrieved 19 March 2018.
  4. http://www.inflexion.com/news_and_press/inflexion_invests_in_ideal_shopping_direct_plc Inflexion invests in Ideal Shopping Direct plc
  5. "Ideal World: A shopping channel that's not so ideal?". BBC. Retrieved 23 March 2014.
  6. "Ideal World: the complaints mount up". Daily Mirror online.
  7. "Blackstone’s half-price Ideal World home shopping channel sale", by Ben Harrington, The Times, July 1, 2018. Retrieved January 28, 2020.
  8. "Virgin sells off shopping channels", by James Welsh, Digital Spy, January 4, 2009. Retrieved January 28, 2020.
  9. https://www.diyweek.net/ideal-shopping-direct-to-broadcast-live-on-itv Ideal Shopping Direct to broadcast live on ITV
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