Hot Chicken Flavor Ramen

Hot Chicken Flavor Ramen[1] or buldak-bokkeum-myeon (Korean: 불닭볶음면), literally fire chicken stir-fried noodles, is a brand of ramyeon produced by Samyang Food in South Korea since April 2012. The large cup ramyeon debuted in June 2012, and a smaller cup was released in November 2013.[2] In March 2014, the company reached more than 100 million cumulative sales. In 2015, the brand attained monthly sales of 6 to 7 billion won (5.l-5.9 million USD).[3] Buldak-bokkeum-myeon is considered one of the spiciest ramyeon available in the Korean market, with the original packet having 4,404 SHUs.[4][5] Unlike most ramyeons that have a powdered-soup bag, SamYang ramyeons contain a sauce bag, and a flakes bag of dried laver and sesame seeds.

Hot Chicken Flavor Ramen
Alternative namesFire Noodles
Buldak-bokkeum-myeon
TypeNoodle
Place of originSouth Korea
Created bySamyang Food
Main ingredientsDried or precooked noodle, seasoning

Buldak-bokkeum-myeon became famous due to the Fire Noodle Challenge, a viral challenge where people film themselves attempting to complete a bowl of buldak-bokkeum-myeon.[6][7] In November 2016, Samyang Food obtained a halal certificate for buldak-bokkeum-myeon from the Korea Muslim Federation Halal Committee.[8]

Types

There are many variations of buldak-bokkeum-myeon.

English name Romaja Weight
(g)		 Calories
(kcal)		 SHU Shelf life
(months)		 Launch Date Note
Hot Chicken Flavor Ramen Buldak-bokkeum-myeon 140 530 4,404 6 April, 2012 [9]
Hot Chicken Flavor Ramen 2x Spicy Haek-buldak-bokkeum-myeon 140 545 8,808 6 January, 2016 [10]
Hot Chicken Flavor Ramen Cheese Chijeu-buldak-bokkeum-myeon 140 550 2,323 6 March, 2016 [11]
Hot Chicken Flavor Ramen Ice Kul-buldak-bokkeum-myeon 135 600 4,404 6 August, 2016 [12]
Hot Chicken Flavor Ramen Stew Tang-buldak-bokkeum-myeon 145 540 4,705 6 August, 2016 [13]
Hot Chicken Flavor Ramen Curry Keori-buldak-bokkeum-myeon 140 555 3,810 6 December, 2016 [14]
Hot Chicken Flavor Ramen Mala Mara-buldak-bokkeum-myeon 135 520 2,700 6 October, 2017 [15]
Hot Chicken Flavor Ramen Carbonara Carbonara-buldak-bokkeum-myeon 130 550 2,600 6 December, 2017 [16]
Hot Chicken Flavor Ramen Jjajang Jjajang-buldak-bokkeum-myeon 140 560 1,920 6 March, 2018 [17]
Hot Chicken Flavor Ramen 2x Spicy Mini Haek-buldak-bokkeum-myeon-mini 93 353 12,000 4 December, 2018 [18]

Hot Chicken Flavor Ramen

Hot Chicken Flavor Ramen, or buldak-bokkeum-myeon (Korean: 불닭볶음면) in Korean language is the original product of Hot Chicken Flavor Ramen, which was launched in April, 2012.[9][19]

Hot Chicken Flavor Ramen 2x Spicy

Hot Chicken Flavor Ramen 2x Spicy, or haek-buldak-bokkeum-myeon (Korean: 핵불닭볶음면) in Korean is a limited edition version of the Hot Chicken Flavor Ramen celebrating the beginning of 2017 as the year of the Fire-Rooster ("Jeongyu" in Korea) in the Sexagenary cycle, and it is measured to be 8,706 SHU. It released in January 2016. In December 2018, a mini version of “Hot Chicken Flavor Ramen 2x Spicy” was released for a limited time. It is measured to be 12,000 SHU. The haek in the name, roughly translates to "nuclear". In Korea, the word "haek" is slang for "really", "extreme", or "very". It is also presumed to be the spiciest instant noodle in the whole world.

Hot Chicken Flavor Ramen Cheese

Hot Chicken Flavor Ramen Cheese, or chijeu-buldak-bokkeum-myeon (Korean: 치즈불닭볶음면) in Korean language is a version of Hot Chicken Flavor Ramen with cheese powder,[20] released in March, 2016.[11]

Hot Chicken Flavor Ramen Ice

Hot Chicken Flavor Ramen Ice, or kul-buldak-bokkeum-myeon (Korean: 쿨불닭비빔면) in Korean language is an annual limited edition of Hot Chicken Flavor Ramen sold only in the summer season,[21] which is launched in February, 2017.[12]

Hot Chicken Flavor Ramen Stew

Hot Chicken Flavor Ramen Stew, or tang-buldak-bokkeum-myeon (Korean: 불닭볶음탕면) in Korean language is a soup version of Hot Chicken Flavor Ramen,[22] released in August, 2016.[13]

Hot Chicken Flavor Ramen Curry

Hot Chicken Flavor Ramen Curry, or keori-buldak-bokkeum-myeon (Korean: 커리불닭볶음면) in Korean language combines the flavor of Korean style curry with Hot Chicken Flavor Ramen.[23] It released in May, 2017.[14]

Hot Chicken Flavor Ramen Mala

Hot Chicken Flavor Ramen Mala as unofficial name, or mara-buldak-bokkeum-myeon (Korean: 마라불닭볶음면) in Korean language is a version of Hot Chicken Flavor Ramen with mala powder in Sichuan, China.[24] It released in October, 2017.[15]

Hot Chicken Flavor Ramen Carbonara

Hot Chicken Flavor Ramen Carbonara, or carbonara-buldak-bokkeum-myeon (Korean: 까르보불닭볶음면) in Korean language is a version of Hot Chicken Flavor Ramen with carbonara which is Italian pasta.[16] It released in December, 2017.[25]

Hot Chicken Flavor Ramen Jjajang

Hot Chicken Flavor Ramen Jjajang, or jjajang-buldak-bokkeum-myeon (Korean: 짜장불닭볶음면) in Korean language is version of Hot Chicken Flavor Ramen with jjajang.[17] It released in March, 2018.[26]

Surge in popularity

The popularity of the noodles worldwide surged when The Fire Noodle Challenge went viral on YouTube. The challenge was first started by the YouTube Channel "Korean Englishman" in 2014, in which Josh Carrott, the main host of the channel, challenged his friends in the UK to see who could finish the noodles the fastest without drinking any water or beverage to cool the heat down.[27] The popularity of the video led to other YouTubers all around the world to do the same challenge and therefore cause a surge in the noodle's popularity.

Mascot

The mascot of the Hot Chicken Flavor Ramen series is a chicken named "Hochi" (Korean: 호치).[28]

See also

References
  1. "Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
  2. Ko, Dong-hwan (3 March 2014). "Korean ramen war now 'broth-less'". Korea Times. Archived from the original on 25 September 2015. Retrieved 2015-09-22.
  3. Shin, Jeana (16 January 2015). "Samgyang Food's "Fire Noodles" Become Popular Overseas". Business Korea. Retrieved 2015-09-22.
  4. "Samgyang Food's "Fire Noodles" Become Popular Overseas". Retrieved 13 July 2016.
  5. "Super Spicy Korean Noodles (Buldak Bokkeum)". Retrieved 13 July 2016.
  6. Annie Jeong (14 March 2016). "Can These BuzzFeed Employees Handle The Fire Noodle Challenge?". Buzzfeed. Retrieved 5 April 2017.
  7. Ysa Singson (6 August 2016). "What Is The 'Fire Noodle Challenge?'". Cosmopolitan Philippines. Retrieved 5 April 2017.
  8. 오현승 (26 January 2017). "[전세계 입맛 사로잡은 韓라면<下>] 할랄인증 훈풍· 탄탄한 제품력". 세계파이낸스. Retrieved 5 April 2017.
  9. "Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
  10. "Extreme Hot Chicken Flavor Ramen". Samyang. Retrieved 2017-11-05.
  11. "Hot Chicken Flavor Ramen Cheese". Samyang. Retrieved 2017-11-05.
  12. "Hot Chicken Flavor Ramen Ice". Samyang. Retrieved 2017-11-05.
  13. "Hot Chicken Flavor Ramen Stew type". Samyang. Retrieved 2017-11-05.
  14. "Hot Chicken Flavor Ramen Curry". Samyang. Retrieved 2017-11-05.
  15. "마라불닭볶음면" [Hot Chicken Flavor Ramen Mala]. Samyang (in Korean). Retrieved 2017-11-05.
  16. "제품 전체보기 | 브랜드 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  17. "제품 전체보기 | 브랜드 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  18. "#3047: Samyang Foods 10,000 SHU Hek Buldak Bokkeummyun (Nuclear Fire Noodle/2x) – South Korea". The Ramen Rater. Retrieved 2019-07-09.
  19. "불닭볶음면". Samyang (in Korean). Retrieved 2017-06-01.
  20. "치즈불닭볶음면". Samyang (in Korean). Retrieved 2017-06-01.
  21. "쿨불닭비빔면". Samyang (in Korean). Retrieved 2017-06-01.
  22. "불닭볶음탕면". Samyang (in Korean). Retrieved 2017-06-01.
  23. "커리불닭볶음면" [Hot Chicken Flavor Ramen Curry]. Samyang (in Korean). Retrieved 2017-11-05.
  24. "마라불닭볶음면" [Hot Chicken Flavor Ramen Mala]. Samyang (in Korean). Retrieved 2017-11-05.
  25. "보도자료 | 홍보관 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  26. "보도자료 | 홍보관 | 삼양식품". www.samyangfoods.com (in Korean). Retrieved 2018-03-24.
  27. https://www.youtube.com/watch?v=JWZmdWP67DA
  28. "Hochi and Friends". Samyang. Retrieved 2017-11-05.
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