Honey Loops

Honey Loops is a breakfast cereal made by Kellogg's and sold in The United Kingdom, Sweden, Spain, The Netherlands, Malta, Ireland, India, Germany, and Belgium, and though not now either sold or produced, in Argentina, Brazil, and Chile. The mascot of Honey Loops is a male honeybee called Loopy, who has now been replaced by a female bee called Pops (primarily as the mascot of Honey Pops). The cereal was originally marketed as Honey Nut Loops, but the name was changed when nuts were dropped from the ingredients in 1998. The commercials for the original product explicitly mentioned the "crunchy nuts"[1] it used to contain.

In Brazil, Argentina and Chile the cereal was marketed as Honey Nutos, but as of February 2015 it is no longer produced or sold.[2] In Italy, France, Russia and Spain the cereal is marketed as Miel Pops and it has also another version as honey-balls. In Austria, the cereal is called Honey Bsss Loops.

The advertising slogan for Honey Loops is: "Every loop is filled with fun loads of honey."

Ingredients

  • Cereal Flours (Whole Oats, Whole Wheat, Whole Barley, Whole Rye, Corn)
  • Sugar
  • Honey (4.5%)
  • Glucose Syrup
  • Salt
  • Tricalcium Phosphate
  • Flavouring
  • Niacin
  • Iron
  • Colour (mixed Carotenes)
  • Vitamin B6
  • Riboflavin (B2)
  • Thiamin (B1)
  • Folic Acid
  • Antioxidant (Ascorbyl Palmitate, Alpha Tocopherol)
  • Vitamin B12[3]

References

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