Eggo

Eggo is a brand of frozen waffles owned by the Kellogg Company, and sold in North America. Several varieties are available, including homestyle, miniature, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick And Fluffy.[1]

Two Eggo brand toaster waffles with butter and syrup
Eggo Homestyle Waffles
Nutritional value per 2 Waffles (70g)
Energy190 kcal (790 kJ)
27g
7g
Saturated2g
Trans0g
4g
Other constituentsQuantity
Cholesterol15mg
†Percentages are roughly approximated using US recommendations for adults.

Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.

By mid-June 2009, Eggo had a 69% share of the frozen waffle market in the United States.[2]

History

Eggo waffles were invented in San Jose, California, by Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers. In 1953, Dorsa, along with younger brothers Anthony and Sam, introduced Eggo frozen waffles to supermarkets throughout the United States. Frozen waffles do not require a waffle iron to prepare.

Because of the egg flavor, customers called them "Eggos". Eventually the name became synonymous with the product and, in 1955, the Dorsa brothers officially changed the name to "Eggo".[3]

Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup. All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, CA, near the intersection of US 101 and East Julian Street. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters.

In 1968, as a means of diversification, the Kellogg Company purchased Eggo.[4] Their advertising slogan—"L'eggo my Eggo"—developed by Leo Burnett in 1972 is well known through their television commercials.[5]

Kellogg's produced an Eggo brand breakfast cereal that was shaped to have the likeness of waffles. Flavors include maple syrup and cinnamon toast.

In 2016, the Netflix series Stranger Things featured Eggo waffles as a key story theme bringing the brand to global attention beyond the countries where the brand is sold. In the show, they are the favorite food of the character Eleven.[6]

Notable Eggo shortage

In fall 2009, there was a shortage of some Eggo products due to several problems. Among these were a listeria contamination which caused the Atlanta plant to be shut down for cleaning, severe flooding in the Atlanta area, and equipment repairs at the Kellogg plant in Rossville, Tennessee.[7][8]

See also

References
  1. Eggo product varieties Retrieved July 28, 2016.
  2. Belsie, Laurent. Eggo Waffles Facing Shortage Until mid-2010 The Christian Science Monitor (November 17, 2009). Retrieved on 11-18-2009
  3. Stewart, Kimberly Lord (2013). Smith, Andrew (ed.). The Oxford Encyclopedia of Food and Drink in America, Volume 2. Oxford University Press USA. p. 554. ISBN 9780199734962.
  4. Steinbreder,H. John. HOW KING KELLOGG BEAT THE BLAHS Fortune (August 29, 1988). Retrieved on 7-18-09.
  5. Smiley, Minda (October 27, 2014). "'L'Eggo My Eggo' Tagline Makes Comeback". Advertising Age. Retrieved July 18, 2017.
  6. Hoffman, Ashley. "No One Loved Waffles More Than Eleven From Stranger Things". TIME.com. Retrieved 2016-10-16.
  7. "Listeria Forces Eggo Plant Closure". ABC News.
  8. "Eggo waffle shortage will last through part of 2010 - Nov. 18, 2009". money.cnn.com.
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