Hollywood Christmas Parade

Beginning in 1928, Hollywood merchants transformed a one-mile stretch of Hollywood Boulevard into "Santa Claus Lane" to boost shopping. Part of the promotion was a daily parade featuring Santa Claus and a film star.[1] Originally called the Santa Claus Lane Parade, the inaugural event featured only Santa Claus and the actress Jeanette Loff.

The parade continued to grow in scale with the help of local businesses and the community. In 1931 Santa Claus rode a truck-pulled float instead of the reindeer-pulled carriage of previous years. American Legion Post 43 marched with a color guard, drum line and bugle corps.

The Parade was suspended from 1942 to 1944 due to World War II but reopened in 1945 with record attendance.

In 1946 Gene Autry rode his horse in the parade and was inspired by the children yelling "Here comes Santa Claus, Here comes Santa Claus," to write the song "Here Comes Santa Claus" along with Oakley Haldeman. Autry would become a perennial Grand Marshal of the parade.

The parade continued to grow throughout the 1950s, '60s, and '70s, adding floats, animals, bands and celebrities. By 1978, the parade had been renamed the Hollywood Christmas Parade in order to attract more celebrities, and was broadcast locally on KTLA (which was purchased by Autry's Golden West Broadcasters in 1964) with the help of Autry and Johnny Grant. This change coincided with a shift in the parade's scheduling from Thanksgiving Eve to the Sunday after Thanksgiving, and continued to be a decades-long tradition on Los Angeles's channel 5, even after Autry's sale of KTLA to KKR in 1982, then Tribune Broadcasting in 1985.

In 2002, an attempt to present the parade as a primetime special on NBC sponsored by Blockbuster imperiled the future of the parade, as the presentation was lowly-rated. Renamed the Blockbuster Hollywood Christmas Spectacular and produced by Bob Bain, the parade was nearly completely dispensed with for pre-recorded and rehearsed spotlights in the vein of NBC's popular Macy's Thanksgiving Day Parade, pre-recorded musical performances from LeAnn Rimes and Destiny's Child to promote their new holiday albums, along with much lower wattage star power as most of the celebrities highlighted were either older or lower-tier actors exclusively starring on NBC series. Inexplicably, the special ended with a completely unrelated stunt involving a 170 feet (52 m) fall by stuntperson Mikal Kartvedt off a twelve-story building to promote the Blockbuster-exclusive home video rental release of the film XXX (the actual parade would air without any of the Bain-produced elements on Christmas morning on KCOP-TV).[2] The following year, the Hollywood Chamber of Commerce announced it would discontinue airing the parade on KTLA and other Tribune Broadcasting stations due to rising production costs.

In March 2007, the Hollywood Chamber of Commerce decided to end the parade's run due to lack of celebrities and a loss of $100,000 for the 2006 production, which The Associated Press said cost about $1 million to mount.

However, later in 2007, the City of Los Angeles created a new parade to replace the Hollywood Christmas Parade, entitled the Hollywood Santa Parade and produced on the weekend after Thanksgiving (the original parade had traditionally been held on the Wednesday evening before the holiday). Participation in the new parade became by invitation only, and Bob Barker, fresh from his farewell tapings as host of The Price Is Right, was that year's Parade Grand Marshal. 2007 and 2008, KTLA aired the new parade on a tape-delayed basis.

It was later announced that MyNetworkTV would telecast the 2009 parade (with the Hollywood Christmas Parade name restored) in two consecutive prime-time showings: the first scheduled for December 10, the second for Christmas Eve night. The parade has since been produced annually by Associated Television International, which then coordinated airings on the Hallmark Channel, and in traditional syndication in later years.

Since 2015, the parade has been recorded and edited, then aired as a part of The CW's annual holiday programming, still being produced by ATI (thus airing on KTLA locally as a part of the CW lineup). Lifestyle also carries the parade internationally.