G4 (Canadian TV channel)

In June 2009, G4techTV was renamed G4. However, the former brand was not completely phased out from station branding until late 2010.

This marked the shift towards a more entertainment-based schedule with less emphasis on technology, similar to its American counterpart, instead focusing primarily on gaming and other general entertainment geared towards a younger audience. Much of the technology-based programming was removed or scheduled during off-peak hours. New programming introduced included Adult Digital Distraction (ADd), a programming block consisting of comedy and animated series, many of which were non-technology based and sourced from the American cable channel, Adult Swim. Along with ADd, the channel would later add outdoor adventure programming from other Rogers-owned channels (mainly OLN, City and Omni), including Angry Planet and Mantracker, in the fall of that year. Many notable programs from its American counterpart aired on a daily basis such as X-Play, Attack of the Show, and newer series such as That's Tough, Web Soup, Campus PD, and Proving Ground.

In the fall of 2011, all references to ADd was removed from the channel's website, however, the block remained on-air. As well, a vast majority of the programs included in the programming block were removed from the schedule. This move was likely due to pressure from the CRTC during the channel's licence renewal in July 2011; referencing G4's divestiture from its original nature of service as a channel devoted to technology, the CRTC stated that G4's "programming is not in compliance with its nature of service definition" and that it detail measures "to ensure that the service is in compliance with its nature of service."[8] Several Adult Swim programs made a return to the schedule in 2012, including Eagleheart, Squidbillies, and NTSF:SD:SUV::, eventually being removed to be moved to Teletoon at Night and the former Adult Swim block as part of Cartoon Network (Canada), and currently, the dedicated Adult Swim channel.

In 2013, the American version was scheduled to be rebranded as the Esquire Network due to low ratings.[9] However, at the last minute, its parent company decided to rebrand Style Network instead due to the latter's more expanded pay-TV carriage. G4 Canada's social media channels went dormant but still active after that point, with its website remaining in the same design since the early 2010s (though new content continued to be cycled in).[10][11] G4 Canada launched a high-definition feed of its own on December 4, 2014,[12] while its American counterpart ceased operations at the end of 2014. As the Esquire brand licensing agreement was limited to the United States, G4 Canada did not rebrand with that name, nor its programming.

In 2014, G4TV introduced a new logo, branding, and slogan, "TV that's plugged in". Instead, they are digital motion graphics, telling which the viewers which are coming up next, or used as an on screen bug.

The channel's sole first-run shows, EP Daily and Reviews on the Run ceased broadcast after December 2015, as G4 Canada shifted away from technology-themed programming to more general interest programming.[13] Much of the channel's schedule now consisted of series syndicated from other Rogers television channels, with the CRTC's required tech-related programming relegated to out-of-date library content aired in the morning hours.[14]

On July 5, 2017, Cartt reported via a Rogers representative that G4 would shut down on August 31, 2017, and that it will not be replaced with a new service. The channel space created by TechTV in 2001 ceased to exist shortly after. The representative cited "the current competitive television landscape" and a desire to focus on Rogers' "core specialty portfolio".[15] The CRTC approved the revocation of G4's licence in August 2017.[16] By coincidence, G4's Canadian iteration outlasted both its American mother network and Esquire Network, G4's intended replacement, which ended all operations on June 28, 2017.