CFRV-FM

CFRV-FM is a radio station licensed to Lethbridge, Alberta. Owned by Rogers Media, the station broadcasts a hot adult contemporary format branded as Kiss 107.7.

CFRV-FM
CityLethbridge, Alberta
BrandingKiss 107.7
SloganLethbridge's Best Music Mix
Frequency107.7 MHz
First air dateAugust 28, 1959 as CHEC-FM
FormatHot AC
ERP100,000 watts
HAAT183.4 meters (602 ft)
ClassC
Transmitter coordinates49.696°N 112.831°W / 49.696; -112.831
Former call signsCHEC-FM (1959-1979)
CILA (1979-1992)
Former frequencies100.9 MHz (1959-1980)
OwnerRogers Media
(Rogers Media, Inc.)
Sister stationsCJRX-FM
Websitekiss1077.ca

History

The station first signed on the air on August 28, 1959 at 100.9 FM under its original call letters CHEC-FM. The station's call letters were changed to CILA in 1979 and increased its power to 100,000 watts. In 1980, the station moved from its place at 100.9 FM to its current frequency at 107.7 FM. In 1992, the station adopted its current call letters. The station had a hot adult contemporary format until 2007 when the station shifted to adult contemporary, the station's format change to adult contemporary occurred around the same time CJBZ-FM shifted from adult hits to contemporary hit radio. This format change was to compete against rival station CJOC-FM.

This makes Lethbridge the largest Alberta market without a hot adult contemporary station, having been overtaken from Edmonton in February 2010, virtually the same time when CKNO-FM signed on the air. The station has since moved back to a hot adult contemporary sound. The station's branding at the time was "107.7 The River". On September 2, 2016, CFRV-FM rebranded to "Kiss 107.7", with no change in format.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.