Felixberto C. Sta. Maria

He was educated at the University of the Philippines (BSE, cum laude) 1948; Stanford University (MA); and Michigan State University (PhD) 1962, Sta. Maria joined the University of the Philippines (UP) as instructor right after graduation from college. He was one of the first if not the first Filipino to obtain a doctorate in Communication.

He became dean of the UP College of Baguio, where his own "college education" began. During his tenure, he put up a replica of the University’s Oblation, a life-size statue of a naked man by Philippine National Artist Guillermo Tolentino.[1] He started national art festivals that later became traditions in Baguio City. He was eventually reassigned to the main campus in Quezon City and was appointed dean of the College of Education in 1967.

Two years after his appointment, he was transferred without due process by then UP President Salvador P. Lopez and the Board of Regents. Sta. Maria sued the university officials in the Supreme Court for the illegal transfer and won. It was a landmark case that established case law precedents that regularly appear as questions in the Philippine Bar exams. He was reinstated. Then, he retired immediately after to join the Ateneo de Manila University, a Jesuit school, as professor of English and Communication. He opted to teach freshman English courses because he felt he could help the students more that way.

Two years after joining Ateneo, Rev. Fr. Pacifico Ortiz, SJ, then the president, requested him to establish the Ateneo’s university press, now a leading scholarly publishing house in the country.

Sta. Maria’s last position before retirement was president of Far Eastern University where he [2] upgraded the standards of the private institution, and established the President’s Committee of Culture and the Arts.

He was very active in education circles until his death. He was president of the Philippine Accrediting Agency for Schools, Colleges, and Universities (PAASCU), Federation of Accrediting Agencies of the Philippines (FAAP), Philippine Association of Colleges and Universities-Commission on Accreditation (PACU-COA) and member of The Fund for Assistance to Private Education (FAPE). See References below to read an email from the Executive Director of PAASCU acknowledging Dr. Sta. Maria's contribution to the advancement of Philippine higher education.

Sta. Maria wrote Communication Strategies in Management (1995),[3] The Philippines in Song and Ballad (1969)[4] and numerous scholarly papers [5][6][7] and articles. He was married to Teresita Laico Pronove and had three daughters: Cynthia Sta. Maria Baron, a published author; Thelma Sta. Maria Camus, a psychiatrist; and Sonia Sta. Maria Guerrero, a dentist.