Endorsements in the 2010 United Kingdom general election

During the 2010 United Kingdom general election, a number of newspapers made endorsements of a political party. This is an incomplete list.

2010 general election • Endorsements
2015 general election • Endorsements
2017 general election • Endorsements
2019 general election • Endorsements

A number of newspapers changed their endorsements from the previous general election, in 2005. The most notable changes were those of The Sun, The Times, the Sunday Times and the News of the World (all owned by News International), to the Conservative Party, having all backed Labour since 1997.

The Financial Times, the Evening Standard, The Economist also switched their endorsement from Labour to the Conservatives. The Liberal Democrats picked up the endorsement of The Guardian and The Observer.

National newspapers

British Daily Newspapers
Newspaper Party endorsed Notes Link
Daily Express Conservative Party
Daily Mail Conservative Party [1]
Daily Mirror Labour Party[2]
Daily Star None[2]
Daily Telegraph Conservative Party
Financial Times Conservative Party Backed Labour in 2005.
Guardian Liberal Democrats[3] Backed Labour in 2005. Backed Labour in 2015. Supports anti-Conservative tactical voting with view to pro-electoral reform coalition
Independent Liberal Democrats. Supports proportional representation. Urged anti-Conservative tactical voting.
Morning Star None Calls for a Labour vote where Communist or similar left-wing candidates are not standing
Sun Conservative Party[2] Backed Labour in 2005. [1]
Times Conservative Party[2] Backed Labour in 2005.

British Sunday Newspapers
Newspaper Party endorsed Notes Link
Independent on Sunday None[2] Supports a hung parliament.
Mail on Sunday Conservative Party[2] [4]
News of the World Conservative Party[2] Backed Labour in 2005.
Observer Liberal Democrats[2] Backed Labour in 2005.
Sunday Mirror Labour Party[2]
People None[2] Supports a hung parliament.
Sunday Express Conservative Party[2]
Sunday Telegraph Conservative Party[2]
Sunday Times Conservative Party[2] Backed Labour in 2005.

British News Magazines
Newspaper Party endorsed Notes Link
Economist Conservative Party Backed Labour in 2005.
New Statesman None Anti-Conservative tactical voting.
Spectator Conservative Party

Regional newspapers

England
Newspaper Party endorsed Notes Link
City A.M. Conservative Party
Evening Standard Conservative Party Backed Labour in 2005
Liverpool Echo Labour Party
Manchester Evening News Labour Party
Metro None
Yorkshire Post Conservative Party

Northern Ireland
Newspaper Party endorsed Notes Link
Belfast Telegraph DUP/UUP
Irish News Sinn Fein
News Letter Unionists Pro-Unionist Parties. Back Unity candidate Rodney Connor.

Scotland
Newspaper Party endorsed Notes Link
Daily Record Labour Party
The Herald None Backed "No" in independence referendum
The Scotsman None
The Scottish Sun Scottish National Party
Greenock Telegraph Green Party
Kilmarnock Standard Labour Party
Evening Telegraph
Paisley Daily Express Labour Party
The National Scottish National Party
The Press and Journal Conservative Party
The Courier Conservative Party

Wales

See also

Footnotes
  1. https://www.telegraph.co.uk/news/election-2010/7664387/General-Election-2010-who-are-the-newspapers-backing.html
  2. "Brown says last days of campaign will be 'crucial'". BBC News. 2 May 2010.
  3. "General election 2010: The liberal moment has come". The Guardian. 30 April 2010.
  4. https://www.pressgazette.co.uk/labour-facing-election-with-no-papers-undivided-support/
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