Ei Samay Sangbadpatra

Ei Samay Sangbadpatra is a Bengali-language broadsheet daily newspaper from The Times Group. It was launched as a motive to enter into a head to head competition with Anandabazar Patrika (and its recently launched sister publication, the tabloid . It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.[2][3][4]

Ei Samay Sangbadpatra
The front page of the first edition of Ei Samay
TypeDaily newspaper
FormatBroadsheet
Owner(s)The Times Group
PublisherThe Times Group
EditorRupayan Bhattacharya
Founded15 October 2012
Political alignmentCentre
LanguageBengali
Circulation338422 Daily[1] (as of Jan - Dec 2019)
Sister newspapersThe Times of India
The Economic Times
Navbharat Times
Maharashtra Times
Vijaya Karnataka
Websitewww.eisamay.com

The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was ₹1 (1.4¢ US) per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.[5][6] From April 2013, it revised its price down to Rs. 2.50 from Mon-Fri and Rs.3 on Sat-Sun from its earlier price of Rs.4 & Rs.5 respectively. It has been able to eat up some circulation from Bartaman in Kolkata, but it lacks a strong presence in the districts. It is also not available in North Bengal. After its launch the established dailies like Bartaman and Sangbad Pratidin have also upped the ante by including more pages and sections.

Pre-launch scenario

The vernacular print media space in West Bengal comprises four major Bengali dailies: Anandabazar Patrika, Aajkaal, Bartaman and Sangbad Pratidin. Out of these, Anandabazar Patrika is said to be the dominant leader in the Bengali print media space and ranks 6th among the top 10 vernacular dailies in India as per Indian Readership Survey 2012, with a readership of about 59 lakhs.[7]

Sections
Regular sections
  • Ei Muhurte: contains essays on different topics, tips, and analysis on different subjects like graphology and share market
  • Ei Shahar: contains news and articles related to Kolkata
  • Ei Rajya: contains news and articles related to West Bengal
  • Ei Desh: deals with news of national interest
  • Sompadokiyo: contains editorial, on this date, essays
  • Khelar Samay: sports section contains news on different sports
  • Byabsa Banijyo: business section contains news related to business, economics and finance
Other sections
  • Onnya Samay: regular supplement[5]
  • Robibaroyari: Sunday special.

Editions

Currently this daily is published from Kolkata and New Delhi.

See also

References
  1. "Submission of circulation figures for the audit period Jul - Dec 2016" (PDF). Audit Bureau of Circulations. Retrieved 5 January 2016.
  2. "TOI gears up for Bengal mkt; ropes in Tailor". Archived from the original on 21 February 2013. Retrieved 26 October 2012.
  3. Times group enters Bengali newspaper market with Ei Samay
  4. Times Group to launch Bengali daily 'Ei Samay' on Oct 15 | National | www.indiatimes.com
  5. "Ei Samay launched, Bengali print war heats up". Exchange4media. Archived from the original on 18 November 2012. Retrieved 7 November 2012.
  6. "imes group enters Bengali newspaper market with Ei Samay". Business Standard. Retrieved 7 November 2012.
  7. The Hoot Story Page - media, press, subcontinent, media ethics, media watch, media research, media conflict, media gender, community radio, Unescos
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