Disney Channel (Indian TV channel)

Disney Channel is an Indian pay television channel owned by the Indian division of The Walt Disney Company, specialising in television programming for children through original series, movies and third-party programming. The channel was officially launched on 17 December 2004.[2] Before the launch of the channel, a Disney-branded programming block used to air on Sony TV, known as "Disney Hour" and "Disney Mornings". It is currently distributed by fellow Disney division Star India.[3]

Disney Channel
Launched17 December 2004 (2004-12-17)
NetworkDisney Channels Worldwide
Owned byWalt Disney Direct-to-Consumer & International
Picture format576i (4:3 SDTV)
CountryIndia
LanguageEnglish
Hindi
Tamil
Telugu
Broadcast areaIndia
Nepal
Maldives[1]
HeadquartersMumbai, India
Sister channel(s)
Websitedisneychannel.disney.in
Availability
Satellite
Tata SkyChannel 659
Dish TVChannel 977
Reliance Digital TVChannel 603
Airtel Digital TVChannel 458
Sun DirectChannel 522
Videocon d2hChannel 505
Dish HomeChannel 805
Cable
HathwayChannel 410
Asianet DigitalChannel 329
In DigitalChannel 311
DENChannel 428
GTPL KCBPLChannel 302

Disney Channel is available as a pay-TV channel on most subscription TV providers. The channel is based in Mumbai, Maharashtra. It is the first kids' and teens' channel to cross 200+ GRPs for five years.[4] The price of the channel is Rs.8[5].

An HD version of Disney Channel India was planned to launch on 1 March 2020[6], however it has been postponed and no new launch date was given.[7]

Disney International HD
Main article: Disney International HD

On 5 October 2017 The Walt Disney Company India officially announced the launch of Disney International HD on 29 October 2017. The channel is the exclusive home to live action Disney Channel original content such as K.C. Undercover, Liv and Maddie, Hannah Montana as well as Disney Channel Original Movies such as Teen Beach, Descendants.[8]

Disney Junior

Playhouse Disney started airing in 2006, as a block on Disney Channel. On 4 July 2011, it was replaced by Disney Junior, which eventually became available as 24-hour channel.[9][10] The block on Disney Channel has now been discontinued.

Programming
Main article: List of programmes broadcast by Disney Channel (India)

At first, the programming of the channel consisted of Disney's original shows imported from the US, such as Lizzie McGuire, That's So Raven, The Suite Life of Zack & Cody, Hannah Montana, Wizards of Waverly Place, Sonny with a Chance, The Suite Life on Deck, Jonas LA and Phineas and Ferb.

In 2006, the channel launched its first locally produced series called Vicky Aur Vetaal. Since then, the network's programming consisted of even more local productions such as Agadam Bagdam Tigdam, Dhoom Machaao Dhoom, Break Time Masti Time, Kya Mast Hai Life, and Ishaan. In 2010, an Indian version of Art Attack was produced and broadcast. Doraemon, a show that airs on sister channel Hungama TV, started to be aired on the channel in 2010. Many Doraemon movies have also been aired on the channel.

In 2011, Disney Channel India stopped airing American sitcoms and movies to make their own adaptations. However, Austin and Ally was shown for a short period in 2013. Best of Luck Nikki, the Indian version of Good Luck Charlie, The Suite Life of Karan & Kabir (adaptation of The Suite Life of Zack & Cody), Disney Q Family Mastermind (adaptation of Mastermind), Shake It Up (the localised adaptation of the American Shake It Up series), and Oye Jassie (adaptation of Jessie) were produced for the network. In June 2014, Disney Channel India launched their first local animated series, Arjun Prince of Bali.[11]

The channel rebranded in December 2014 with the new logo used internationally, with the exception of the logo colour being purple instead of blue, and had a strategy of showing family oriented shows in the weekend. The weekend strategy was called "Shanivaar, Ravivaar only for Parivaar".[12] The family shows started airing on 31 January 2015. In early 2016 the channel stopped producing local live action shows, and decided to focus on local animation instead.[13] In May 2018, it changed its logo colour to blue, as used internationally.

In Summer 2020, Disney Channel launched new shows such as Mira, Royal Detective, Bapu and Guddu, along with new episodes of shows like Chacha Choudhury, Doraemon, Selfie with Bajrangi and Miraculous Ladybug.[14]

Reception

The Government of Bangladesh banned the Indian feeds of Disney Channel and Disney XD in February 2013 as the show Doraemon was being broadcast continuously throughout the day in Hindi.[15]

A lawmaker in Pakistan demanded a ban on the cartoon as a whole over fears that it might have a negative impact on children.[16] Similar concerns were raised in India by the Broadcasting Content Complaints Council (BCCC) of IBF.[17]

In Bhutan, the channel was removed due to most of its programming being aired in Hindi rather than in English. This was part of a uniformity plan.[18]

See also

References
  1. "Dhiraagu TV launches four Disney channels in the Maldives". Corporate Maldives. 29 December 2017. Archived from the original on 11 January 2018. Retrieved 11 January 2018.
  2. "Disney channels to be available in four languages". 14 December 2004. Retrieved 16 August 2017.
  3. "Star India launches Disney Kids Pack with new campaign - Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
  4. "Disney Channel scores a double century". www.bestmediaifo.com. Retrieved 6 January 2018.
  5. "Prices of Indian Channels". Smartprix.com.
  6. "Star India to launch 4 new channels, rebrand Movies OK". Indian Television Dot Com. 4 January 2020. Retrieved 6 January 2020.
  7. "Star India postpones Disney HD launch". AnimationXpress. 11 April 2020. Retrieved 11 April 2020.
  8. "Disney to launch English GEC HD on 29 Oct". Indian Television Dot Com. 5 October 2017. Retrieved 29 October 2017.
  9. "Disney Channel to make entry into Tamil and Telugu via pre-school block". Indian Television Dot Com. 29 June 2011.
  10. "Walt Disney launches its 4th offering Disney Junior". www.afaqs.com. Retrieved 17 November 2017.
  11. "Will this 'Arjun' hit the bullseye? - AnimationXpress". www.animationxpress.com. Retrieved 26 November 2019.
  12. "Disney Channel hopes to get the family in". www.afaqs.com. Retrieved 6 January 2018.
  13. "Focusing on local animation, Disney moves away from live-action shows". Television Post. 18 April 2016. Archived from the original on 29 July 2017. Retrieved 6 January 2018.
  14. Delhi, BestMediaInfo Bureau; April 17; 2020. "Disney India's kids' channels bring 100 hours of fresh content for a fun summer". www.bestmediaifo.com. Retrieved 2 June 2020.CS1 maint: numeric names: authors list (link)
  15. "Govt slaps ban on Hindi-dubbed Doraemon telecast". bdnews24.com. Retrieved 4 January 2018.
  16. "Pakistan lawmaker calls for Doraemon ban to be fully implemented". 30 December 2017. Retrieved 4 January 2018.
  17. "Broadcast regulator wakes up to Doraemon kid mind jammer". The Times of India. Retrieved 4 January 2018.
  18. "BICMA approves 56 channels for uniformity – KuenselOnline". www.kuenselonline.com. Retrieved 14 January 2018.
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