DWUB

Z Radio 98.7 is a music and public service FM radio station owned and operated by Benguet Broadcasting Corporation. The station's studio, offices and transmitter are located at B 101-b, FBG Bldg., University of Baguio, Upper Assumption Rd., Baguio City.[1][2][3][4]

DWUB (Z Radio)
CityBaguio City
Broadcast areaBenguet, parts of Pangasinan, La Union, and Ilocos Sur
BrandingZ Radio 98.7
Frequency98.7 MHz
First air dateNovember 2006 (2006-11)
FormatCHR/Top 40, OPM, News
Power5,000 watts
ERP10,000 watts
Call sign meaningUniversity of Baguio
OwnerBenguet Broadcasting Corporation

History

Z Radio started as University of Baguio's official radio station in 2006. Many years later, they upgraded the facilities to serve the public outside the campus, from hiring newly graduated UB Broadcasting and Journalism students to restructuring their facilities to cover not only all of Baguio, but also Benguet. They have several public service-themed programs and occasional PIA and KBP's Kapihan, a public forum.

In 2017, they hired Totoy Bugoy, formerly of 103.9 iFM Baguio as program manager to reformat their programs. Then the station hosted several public service programs. Restructuring the programs due to departing of James Dean Jr and other seasonal hosts.

In 2019, Z Radio hired former Bombo Radyo Baguio reporters and newscasters Franklin Torres and Victor Decoy. Recently, they hired Gorgeous M, the voice behind DZST

As of present, they were open for advertisements from local companies. ORGANO was one of their advertisers.

References
  1. Baguio students discover value of reading
  2. 2011 PSA Philippine Yearbook Communication
  3. Usaping Legal
  4. Cordillera polls use radio for wider reach


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